/ Daily News/July 28, 2022 GUANGZHOU - In recent years, the domestic card market has been developing rapidly. Especially since the beginning of this year, the topic of card products repeatedly boarded microblogging hot search, obtained hundreds of millions of page views, led to a lot of persistent investment in the card fans, but also let people increasingly began to pay attention to the card this low-key "invisible rich".
Ahead of time, last year, the famous trading card IP Yu-Gi-Gio commemorative edition of the auction was raised to 80 million yuan in one day, which caused widespread attention.
In the domestic market, card products have become very hot. This naturally attracts many domestic companies to rush into the card market.
Shanghai Kaiyaka Culture Communication Co., Ltd. is such a new cultural innovation enterprise that has not long entered the card market. However, facing the fierce competition in the card market, what kind of "magic weapon" does Carya card have?
In fact, in the current card market, no matter Ultraman or Yu-Giu, the famous card products basically have IP, that is, the path of "IP+". Therefore, for enterprises interested in the card market, it is crucial to obtain well-known IP authorization. And Karyka hand has a very famous national style game IP - "Three Kingdoms".
When it comes to Killing of The Three Kingdoms, anyone who likes the game will be familiar with it. As a national game IP in the field of strategy cards, "Three Kingdoms" is still enduring after more than ten years, and is loved by the majority of players. It is the common memory of the post-80s, post-90s and even post-00s. The "Heroes of The Three Kingdoms" card developed by Karya Card is the first authorization of the "Three Kingdoms" IP in the field of trading cards.
In addition to being backed by well-known IP, the Heroes of The Three Kingdoms cards are also very well made. A number of product processes for the card class product initiative, and rare card out rate is higher than competitive products more than 20%, the product cost performance is very high. Several products launched so far have been very popular, including the Deer Chase has sold out.
"Expedition" series is almost sold out, the upcoming official launch of "Broken Army" series products are hot orders.
In the current card market, "The Legend of The Three Kingdoms Heroes" is a rare card product backed by "pure blood" Chinese cultural IP. Different from imported products such as Ultraman and Yu-Giu, the IP of "The SGS" enables "The Legend of the SGS Heroes" to have a broad cultural audience base at the beginning of sales, which is not only conducive to consumers' acceptance of the new products, but also helps the emerging enterprise Karya Ka to "overtake in the corner" and take the lead.
< /p>< /p>With the development of the card market, this small card has more and more potential and ability to spread culture. I hope that in the future, there will be more enterprises like Karyka that are keen on Chinese culture, and use card products full of Chinese culture, so that the prosperity of the card market will help the spread of traditional Chinese culture.
