On July 26, the 19th "World Brand Congress" hosted by the World Brand Lab was held in Beijing, at which the 2022 "China 500 Most Valuable Brands" analysis report was released. In the annual report, which is based on financial data, brand strength and consumer behavior analysis, Foshan Lighting was included in the "China's 500 Most Valuable Brands" list for 17 years in a row, with a brand value of 26.529 billion yuan, up 16.02 percent year on year.
World Brand Lab is one of the world's top five brand evaluation agencies. Relevant research results have become an important basis for intangible assets evaluation in the process of M&A of many enterprises. Its "China's 500 Most Valuable Brands" published for 19 consecutive years, The value of Chinese brands in 27 industries, including food and beverage, medicine and light industry, was evaluated by combining consumer research, competitive analysis and forecasts of future revenue.
Anchor the new track and activate the new driving force for the transformation of digital intelligence
In 2021, the market environment puts forward higher requirements for the core competitiveness of enterprises. Foshan Lighting adheres to innovation-driven development, speeds up the layout of smart lighting, health lighting, Marine lighting and other new racetracks, vigorously promotes the construction of innovation platform, carries out in-depth industry-university-research cooperation, and constantly enhances the supporting role of innovation platform. In the field of Marine lighting, a deep-sea searchlight successfully developed with the Institute of Deep-sea Research of the Chinese Academy of Sciences has been installed and used in China's deep-sea manned submersible "Striver" to assist it in a series of deep-sea exploration and scientific activities. The "Deep Sea Lighting Engineering Technology Joint Laboratory" jointly built by the two sides has also been officially inaugurated and put into use recently.
Under the wave of digitalization, Foshan Lighting accelerated the transformation of digital and intelligent enterprises, and enabled production by big data, Internet of Things and other technical means, gradually covering the whole process of production, operation and management. We will strive to build Gaoming production base into a digital factory that uses data to speak, manage, make decisions and innovate.
Focus on healthy life, revitalize beautiful human settlement
< P > In recent years, Foshan Shine insight into consumer needs, strengthen personalized product output, continue to improve the ability of research and development technology, build a diversified product layout.
On the one hand, around the concept of human lighting, healthy light, to create flexible, convenient, safe and comfortable intelligent ideal living light environment; On the other hand, relying on the overall layout of health lighting, the research and development of PCL photocatalyst lighting products is realized. Through "light", the visible light photocatalyst technology is combined with the innovation of lighting fixtures, taking into account the lighting and antibacterial and antiviral, self-cleaning, air purification and other functions, forming a series of product lines and solutions, creating a healthier clean light environment, helping to build a better quality of life.
Integrating brand power and improving brand value, we were selected into the "China 500 Most Valuable Brands" list again, which is another stage achievement of Foshan Lighting brand improvement. Foshan Lighting will take this honor as the driving force for moving forward. In the new journey to continuously create new achievements, cast new brilliant, to promote the new era of China brand construction contribution.
