/ Aswen News/July 27, 2022 Guangzhou -- The 19th "World Brand Congress" hosted by the World Brand Lab was held in Beijing on July 26. In the list of China's 500 Most Valuable Brands 2022 announced at the conference, Krabyuanyuan Enterprise Development Co., LTD. (hereinafter referred to as "Krabyuanyuan") has been ranked among China's 500 Most Valuable Brands 2022 based on quality.
The "China 500 Most Valuable Brands 2022" list is based on the analysis of each brand's financial data, brand strength and consumer behavior, which fully reflects the healthy and sustainable development of the brand. This crab Yuan on the list, and then won the world authority certification, is a great affirmation of this national fresh food brand, at the same time, it is inseparable from the enterprise adhere to the brand development path for many years.
Gao Gao, chairman of Crab Yuan, said that all the time, Crab Yuan always regards quality as life, adhere to the "professional ingenuity, quality for" creed, committed to provide consumers with health, environmental protection, safety of agricultural products, with quality interpretation of crab Yuan success "secret book" to answer the crab Yuan popularity from where. Since its inception, Kcrab Yuan has been aiming at the future development trend of the fresh food industry, exploring together with major technology companies around the world, forming a digital agricultural whole chain supervision system from the source to breeding, from products to deep processing, from logistics to service, controlling subtle risks, and improving quality from details.In the competitive fresh market, Kraby can keep its brand evergreen for 12 years, which is closely related to the change of consumer demand and the implementation of innovation strategy. Quality is the foundation of a brand. Excellent Chinese brands cannot do without excellent quality, especially in the food and health industry, which is crucial to public safety, quality is the first priority. Kwaxiyuan has always put quality first, strives for excellence in quality, sticks to quality, and is committed to becoming a pioneer in China's digital agricultural industry chain, to meet the needs of consumers for a better life, and to continue to build a national brand and Chinese business card with its core strength.
< /p>< /p>World Brand Lab is an international brand value research institute, wholly owned by the world Manager Group, the world's leading digital technology and strategy consulting company. It was created on the initiative of Professor Robert Mundell, winner of the Nobel Prize in Economics in 1999. The experts and consultants of the World Brand Lab come from Harvard University, Yale University, Massachusetts Institute of Technology, Columbia University, Oxford University, Cambridge University, InseAD and other universities, and its research results have become an important basis for the evaluation of intangible assets in the process of mergers and acquisitions of many enterprises. China's 500 Most Valuable Brands, published 19 years in a row, uses the "present value of earnings method" to evaluate brand value. This is based on affordable law, combining consumer research, competitive analysis and projections of future revenues.
