< p>< P > The National Driving Training Market Innovation and Development Conference is the largest event held once a year in the industry. Eight years have passed since the establishment of the Driving Training Branch of China Communications Association, and one city after another. This year it was held in Nanjing, a famous historical and cultural city known as the "ancient capital of the Six Dynasties". The purpose is to study and judge the development situation of driving training market, help driving training institutions accurately grasp the new policies, new regulations and new trends of reform of driving training test, jointly face the uncertainties and challenges brought by the new round of COVID-19, deeply discuss the feasible methods of innovation and development, technological innovation, brand management and new media marketing of driving training industry, and exchange business countermeasures and marketing methods under the epidemic. Share the successful experience of breaking through adversity and overcome the market difficulties together!
The leaders attending the conference are: The leaders attending the industry conference are: Li Gang, Vice President and Secretary General of China Transport Association and former Director General of Transport Service Department of Ministry of Transport; Zhang Yanchen, Executive Vice President of Driving Training Branch of China Transport Association; Li Shulin, Vice President of Tianjin Road Transport Association; Chen Meng, Vice President and Secretary General of Liaoning Road Transport Association; Wang Changxiang, Executive Vice President of Anhui Driving Training Association, Shu Longyou, Secretary General of Anhui Driving Training Association, Wang Xinfang, Director of the Office of Xinjiang Road Transport Association Driving Training Committee, Ren Xueling, President of Shandong Jinan Driving Training Association, Liu Zhisheng, Secretary General of China Transport Association Driving Training Branch, Xiong Yanwu, Deputy Secretary General of China Transport Association Driving Training Branch, And part of the country, city and county driving training industry association representatives. Li Gang, Vice President and Secretary General, said: 2022 will be a year of intensive adjustment of driving training and test policies and regulations. A number of laws, regulations and supporting systems have been revised and released, which will further promote the modernization of the governance system and governance capacity of the motor vehicle driving training industry, and give full play to the decisive role of the market in resource allocation. By the end of 2021, there are more than 21,000, with serious overcapacity and increasingly fierce competition. In the second half of 2022, the market environment of the driving training industry is not optimistic, and China's economy is facing pressure and challenges in many aspects.
He believes that development is the foundation and the key to solving all our country's problems. If the driving training market wants to develop healthily and overcome obstacles, it must take "innovation" as the starting point, bring "concept innovation", "scientific and technological innovation" and "marketing innovation" -- three layers of innovation together to break the market, form new driving force with total factor productivity, and realize the development of the upgraded version.
Ma Hongquan, President of Jiangsu Motor Vehicle Driver Training Industry Association, and Chen Zhaodong, leader of the second branch team of Nanjing Transportation Comprehensive Administrative Law Enforcement Bureau, respectively delivered warm welcome speeches.
Then, the Blue Book release ceremony of China Driving Training Industry Development Report (2022) was held. This book is jointly written by China Communications and Transport Association, Mucang Technology Intelligent Driving Training and Road Traffic Safety Research Institute. With the theme of "Innovation and standardized management", it is divided into five parts: main report, industry management, market development, operation management and science and technology application. This paper comprehensively studies and analyzes the latest situation of the development of China's motor vehicle driving training and examination in 2021-2022.
This report is the sixth consecutive annual report of the industry. In addition to continuing the style of previous years and updating the content of the report, it also innovationally adds the typical cases of stable growth of outstanding driving training institutions, and summarizes the important meetings and activities of the national driving training industry. Aim to accurately and comprehensively describe the achievements and progress of our motor vehicle driving training in one year, record the innovation achievements of the driving training industry in macro policy, management and scientific and technological development, analyze the problems existing in the driving training industry, and put forward targeted countermeasures and suggestions, and forecast the future development direction of the driving training industry.
< p> In the first half of 2022, under the circumstances of a new round of epidemic and regular prevention and control, the development of driving training market went through a difficult period, and the driving training industry really faced a big test.
Fortunately, with the sustained rapid development of our economy and society, the total number of motor vehicles and drivers still continues to increase at high levels. According to the Ministry of Public Security, by the end of June 2022, China had 492 million motor vehicle drivers, including 454 million car drivers. In the first half of 2022, 11.03 million drivers were newly licensed nationwide.
In this regard, Xiong Yanwu, deputy secretary general of the Driving Training Branch of the China Transport Association, further analyzed the prospect of motor vehicle driving training test reform and the market trend; Chen Yan, vice president of Driving Training Branch of China Communications and Transport Association and Principal of Nanchang Baiyun Driving School in Jiangxi Province, presented "Breaking the Ice in the Midst of the Epidemic -- Thinking and Action of Baiyun Driving School under the Epidemic". Xie Yunquan, general manager of Jinan Jinnuo Driving School, presented "Riding the wind and Waves. Sail a Long Voyage -- the Innovation Road of Jinnuo Driving School; Xu Fanghui, vice president of Guizhou Bijie Sunshine Driving School, gave a talk on "Transformation and Persistence of Driving Training"; Lei Maoqin, vice president of Hubei Shiyan Hengyun Driving School, gave a talk on "Find the right position, Deepen Driving Training, Make regional Driving training industry benchmark" to encourage everyone and boost their confidence.
In addition, Liu Zho, Secretary-General of China Transport Association Driving Training Branch; Hu Zhiqiang, president of Linyi Zhengyan Driving School of Shandong; Chang Fuxing, Marketing director of Shanxi Happy Yibai Driving Test Group; Xing Haiyan, Vice president of China Transport Association Driving Training Branch and President of Hebei Yanzhao Driving School; He Xiaoping, Executive Principal of Jiangxi Ganhong Driving School; Su Hailin, General Manager of Market Operation of Yunnan Jialaiye Driving School; Wei Peng, Minister of the Marketing Department of China Railway No. 2 Bureau Guiyang Driving Training Co., LTD.; Long Guoe, Vice President of Zhuzhou Youxian Dongfeng Driving School; Wang Xiaodong, President of Henan Yiyang Hongchi Driving School; Li Ting, vice president of Jianhong Driving School in Jingning, Gansu Province, shared advanced experience and introduced replicable methods on how to successfully fight the tough battle of 2022 summer college entrance exam candidates, college students' marketing, brand marketing and full staff marketing.
All the speakers agreed that the big change in the driving market is structural, not disruptive. The overall rigid market demand is still there, but the time is delayed, and there is even a tendency to expand. While seeing difficulties, we should also see hope and give ourselves more confidence and courage.
Break the situation, open new and seek common development
At present, the driving training industry has entered an important period of "transformation of development mode, upgrading of industrial structure and reconstruction of business model".
How to use "new media" to expand the market and increase the marketing effect; Use "new technology" to optimize operations and further improve efficiency; Using "new products" to meet the new demand, so that driving training from one-time consumption to repetitive consumption, is the industry practitioners in the thinking and exploration of a new direction.In view of the rapid rise of new media represented by wechat, Douyin Kuaishou short video and Xiaohongshu, Wang Xiaoyong, the president of China Aviation Driving School in Benxi, Liaoning, shared his experience in the practical operation of Douyin marketing.
Aiming at how driving schools can use robot instructors, new energy trainers, simulators and other new technology products to save money and reduce expenditure and create intelligent driving training, Feng Xiaole, Director of Expert Committee of Driving Training Branch of China Association of Communications and Transport, Zheng Duojun, Commercial Director of East District of Geely Auto Key Account Department, Wang Gaohua, Vice President of Nanjing Tianbao Driving School, Senior Vice President of Mucang Technology Liang Jianghua, general manager of Driving Kao Baodian, Lu Dan, deputy general manager of Xiaokai Intelligent, Wang Li, section chief of Rizhao Road Transport Service Center, Shandong Province, business manager of Baidu Driverless driving training Business Department Yang Tianwu, Baidu Map novice navigation product manager Xiao Lijuan, Chengdu Juyuan Driver Training Co., LTD manager He Guoquan, driving Kao Baodian product person Zhang Jianlin expressed their views. The solutions are proposed, and the blueprint of technology-enabled intelligent driving training is drawn together.In addition, the conference also held four guest dialogues and roundtable discussions. Song Hongwei, Vice President of Driving Training Branch of China Transport Association and Principal of Guizhou Jiyuan Driving School; Su Longyou, Secretary-General of Anhui Motor Vehicle Driving Training Association; Ren Xueling, president of Jinan Driving Training Association and principal of Jinan Zhongjianhua Driving School; Du Feng, principal of Changhong Driving School in Inner Mongolia Jalte Qi; Zhu Xiang, principal of Nanjing Gufeng Driving School, Yan Shun, president of Jiangxi Poyang Driving Training Association, Yan Junliang, chairman of Shanxi Happy One Hundred Driving Test Group, etc., expressed their views on "under the new situation, how should the management of driving schools change the mindset, innovate the management ideas to get out of confusion and anxiety, adjust the mentality of employees, and improve the performance in the second half of the year". We encourage each other, pool our wisdom, and deeply explore ways and methods to break the industry dilemma and seek innovation and development of the industry.
< /p>On July 24th, the last day of the conference, the leaders of the Driving Training Branch of China Transport Association and the principal representatives of the driving schools all over the country visited Nanjing Gufeng Driving School to exchange views. Guo Feng, Secretary-General of Nanjing Driving Training Association, and Zhu Xiang, principal of Nanjing Driving Training Association, warmly received them. Everyone felt that the trip was worthwhile and fruitful!
