/ Aswentong/July 27, 2022Guangzhou -- One month ago, Kong Fu Home Wine officially launched its true vintage series (Vintage 8/ Vintage 5). The new product features "real year, scarce quantity, Shandong first, public ratio", positioning the second-high-end price belt, attacking the commanding heights of "true year" of Shandong wine, and making its debut at the 2022 Shandong Tourism Development Conference, arousing hot discussion in the industry and market attention.
Kong Fu Family Wine · True year performance? First of all, the brand maintains an international high position. Recently, the 2022 Silk Road and Five Continents Cultural Exchange Banquet was held in Ritan Hotel, Beijing. Kong Fujia Wine · True Vintage was selected by the organizing committee as the designated wine for this year's Sino-Foreign cultural exchange banquet. Diplomats from all over the world, nearly 100 artists and representatives of the media from many countries attended the banquet, the Kong House wine and the real year enjoyed the "highlight".
Secondly, the first month on the market ushered in the signing wave of dealers. Kong Fu family officials said that a month after the listing, Kong Fu family wine · true vintage has signed 37 dealers, Beijing, Shanghai, Guangdong, Shenzhen, Shanxi, Inner Mongolia, Shandong, South Korea and other domestic and foreign dealers have signed, as of press time, a group of prospective customers are under negotiation, the next few months is expected to continue the signing wave.
Whether the brand appears in international conferences or the market merchants compete to sign contracts, Kong Fu family wine · true year has completed the "strength circle powder", how does a new product do it?
Build the brand highlight, twice a month to join the international conference
The true year on the market, Kong Fu chose 2022 Shandong Tourism Development Conference opening day. This conference is based on the "full start of the Kong house sign", "drink the Kong house wine" is one of the Kong house brand logo products.
Recently, the 2022 Silk Road and Five Continents Cultural Exchange Banquet was held in Beijing. Diplomats, artists and media representatives from more than 20 countries including Pakistan, Belarus and Egypt attended the banquet. Li Yanchao, general manager of Kong Fujia Wine Marketing Company, was invited to attend the banquet.
On that day, as the designated wine for the banquet, the Kong House wine · real year was favored by all the diplomats, who signed their names one after another as a souvenir. Its unique Confucian culture and the quality of real year made it brilliant on the international stage. Since the 1980s, Kong Fu has been exporting to more than 20 countries and regions, including the United States, Italy, France, South Korea and Singapore. It has become the most popular Chinese liquor brand in the East Asian cultural circle, which is deeply influenced by Confucianism. For example, Kong Fu wine can be seen everywhere in major commercial supermarkets in South Korea, and there are numerous scenes of drinking Kong Fu wine in many Korean variety shows and TV programs.
The true vintage series is an important product of Kong Fu Family wine's internationalization sprint. Li Yanchao, general manager of Kong Fujia Marketing company, said that the real year appeared in the international pageant twice within a month, creating the highlight of the brand, but also set foot on the journey to internationalization, the company will create a new height of export again through this new product in the future.
37 distributors signed up in the first month. Why did they choose Kongfu Family Wine · true vintage?
The Kongfu Family Wine · True vintage series is not only a selling point, but also priced at the opportunity of the current baijiu: the second high-end. Thus it can be seen that the introduction of Kong Fu family wine · true year is oriented by market trends.
After the launch of the product, the major media rushed to report, many dealers took advantage of the wind and reached cooperation with Kong Fu home, but also in the real year sales tuyere.
Kong Fu home sales responsible for the past month, the real year and more than 30 dealers completed the signing. More than 90% of them are new dealers based on group buying, and there are merchants in Guangzhou and Shenzhen, Shanxi, Inner Mongolia, Shandong and other provinces and cities to join, "all of them are new dealers selling high-end products".
We interviewed several dealers to find out more about the real year signing boom. Dealers have expressed optimism about Kong Fu wine new antique elegant style, as well as rich Confucian cultural elements, coupled with excellent "true year" quality, there should be good sales potential in the market.
Mr. Li, a customer from Liaocheng, Shandong Province, said in an interview that the design of Kongfu Family Wine · Real Year is impressive, and the appearance full of Confucian cultural texture is unique and high-end atmosphere. "True vintage" base wine can reflect the heritage of Kong Fu's old famous wine, I believe that Kong Fu wine · true vintage will be able to "circle fans" consumers by virtue of its quality and appearance.
Inner Mongolia customer Yao General manager has been operating wine in Hohhot for many years, and is very optimistic about Kong Fu wine brand. The listing of the true year series provides an opportunity for cooperation with Kong Fu. Kong Fu wine · True year has the support of brand and quality, the goods have not arrived in the warehouse, consumers have booked, and the future will be a good seller. Mr. Qin, a Beijing customer, thinks that these two products are very competitive. At present, real years are scarce in e-commerce channels, and consumers' demands for real years are gradually heating up. These two new products mark the proportion of old wines on the products, making consumers' cognition clearer. Kong Fu Family Wine · Real Years series immediately generate good sales and praise after being put on the e-commerce platform.The president of customer promotion from South Korea said that South Korea is deeply influenced by Confucian culture, and consumers love Kongfu wine very much. The real year series on the market will have a great influence in the hearts of consumers no matter from the appearance or wine quality, especially the "real year", which provides a new entry point for conveying product quality. After the arrival of products, Restaurants and supermarkets will be imported at the same time.
According to customers in Shanghai and Shenzhen, in these two markets where Kongfu wine has a strong brand influence, the launch of the real year series products has promoted the upgrading of Kongfu brand, and also conforms to the upgrading of consumer demand in first-tier cities.
< P > After a month's operation, Kong Fu Family wine · True vintage has begun to show its edge. First, it appeared in the Shandong Tourism Development Conference, and then it was designated as the wine for the Silk Road and Five Continents cultural exchange banquet. Moreover, it set off a wave of distributor signing. Believe that soon will usher in a strong development period, more dealers, more consumers will choose the true year.
