/ Asahi/July 27, 2022GUANGZHOU -- Kose Co., LTD. (Headquarters: Chuo Ward, Tokyo) Chairman and President: Kazujun Kobayashi will participate in the 2nd China International Consumer Goods Expo to be held in Haikou City, Hainan Province from July 26 to 30, 2022, and select its representative brand -- Xuejianjin, to complete the debut of the Expo. Snow Muscle Boutique brand entered the Chinese market for many years, has been widely loved by different generations of consumers. Kose Group hopes that by this exhibition, the snow muscle essence to present a new and changing posture, and by the open market environment of Hainan for the group's development in China. China's domestic cosmetics market has been developing significantly in recent years, and Hainan's sales have surged due to its new tax-free policy on its outlying islands. In 2011, Xueji Boutique brand entered duty-free shops in Hainan Province. Today, the duty-free business of KOSE Group in Hainan Province is centered on the two brands of Dike and Xuemyosin. Having a presence in Hainan brings new opportunities for the brand to engage with customers and is also beneficial for customer loyalty.
Hainan, where the Expo will be held, is a first-class holiday resort. At the same time, as the world's largest free trade port, Hainan is an important strategic base for enterprises in China and even internationally. I believe it will further develop in the future. The first China International Consumer Goods Expo, held last year, attracted more than 1,500 companies from 70 countries and regions, with a total attendance of more than 240,000 people, making a great contribution to expanding the visibility of exhibitors in the Chinese market and accelerating the process of globalization. Snow Muscle Essence, with a history of 37 years, is recognized as one of the representative cosmetics brands in Japan, and has won the support of customers in China and around the world. At the 2nd China International Consumer Goods Expo, Xuejiogen will showcase its core values of "Gift from the EARTH", and focus on the brand of products and ingredients, as well as measures related to sustainable development. Visit the snow Muscle Essence booth, you will feel the beauty of nature and circulation. Five new blockbuster products also made their debut on the Chinese mainland.Enter the snow muscle essence booth, feel the beauty of nature and circulation
This expo, snow muscle essence with the booth design interpretation of the brand "Gift from the EARTH" (earth pure courtesy) core concept. The concept of "beneficence from nature" runs through the pavilion, which is filled with plants and a backdrop wall symbolizing the ocean. In the exhibition hall, "SAVE the BLUE" environmental protection theme area, including "SAVE the BLUE", a global environmental protection campaign launched in 2009 by "Save the Blue", a brand of "Save the Blue", was introduced.
Walk into the booth of snow muscle essence, feel the charm of the new product
Snow muscle Boutique brand's three series, all on display. In addition to the full range of products, the Snow Muscle Essence Cream for luxurious skin and the Snow Muscle Essence Escape series of four sunscreens with the focus on enhancing the "self-endurance" of skin will be open to the public for the first time to experience and try.
In addition, we also set up the exclusive area of Yuzuru Hanyu, the global spokesperson of the brand, displaying Hanyu's signature ice boots, and broadcasting his newly shot visual films and videos. Focus on the Hainan Consumer Expo and look to the Hainan Free Trade Port. This autumn, the group plans to introduce the "Xuejijing International Counter", which gathers the full series of Xuejijing boutique brands, into duty-free shops in Hainan Province. In the future, the benchmark series of Xuejijing family -- Xuejijingmiya can also be bought in Hainan Province. The KOSE Group will also continue its efforts to expand its global presence by actively conducting various businesses. < / p >
