/ Aswen News/July 27, 2022 Guangzhou -- (July 26, Haikou) The second China International Consumer Goods Expo was held in Haikou, Hainan Province. Yuyuan Garden Co., LTD led a number of its subsidiaries' production and development groups to participate in the expo. As the core brands of Yuyuan Jewelry industry, Shanghai Yuyuan Jewelry Fashion Group's Old Temple and Yayi displayed their new products respectively at Yuyuan's booth in the Guocao exhibition area of Hall 8. The old temple inherits the good luck gene of the brand, is rooted in the excellent traditional Chinese culture with a long and rich charm, and innovates the "new Chinese style" gold jewelry. The new golden wedding products brought by Lao Miao -- Lao Miao You Magpie Series is a breakthrough attempt by the brand to understand the needs of young consumers based on the good luck culture. With the brand concept of "Let love follow", the new products of the ancient law love Yi Jin · Flower and Butterfly Yue series displayed this time convey love and blessing with modern Shanghai product design. China International Consumer Goods Expo as a stage to discuss the consumption of luxury goods, attracting global attention. Yuyuan Jewelry Fashion Group leads the innovation with the philosophy and conception of Oriental life aesthetics, and uses the design brush of "Guocao" to let consumers enjoy the great beauty of the Orient, blending artistic conception and connotation. With the power of youthful innovation, it releases the "Chinese romance" implanted in Chinese genes for thousands of years.
Old temple: break the circle and cross the boundary, the joy of life is designed by me
Cultural confidence return, the national tide has become a trend. More and more consumers express their feelings from traditional culture, and more and more brands draw inspiration from traditional culture. Some brand or product innovation, pay attention to the external shape, and the heritage of the old temple is to pass on its essence, give trend, inherit its essence, extend the true.
Lao Miao You Magpie series is a new Chinese style gold jewelry brand Lao Miao launched the Guochao wedding gold jewelry, launched on the day when the new products of Lao Miao You Magpie series were launched, for this reason, the brand specially selected the main exhibition of new products, so that consumers can directly feel the Oriental aesthetics and Guochao vitality. This collection is an important attempt by Laomiao brand to break the circle and cross the boundary in the field of wedding gold jewelry. It has invited couture fashion designer Grace Chen, well-known fashion designer Helen Lee, and new jewelry designer Long Zijia to create it. The three designers have different styles and strengths, and inject their completely different freshness, which makes the whole series of products breakthrough to reflect the young thinking, the trend of aesthetics, and break the impression of traditional wedding jewelry in the minds of the public.
From naming -- Magpie in the old Temple, to presenting the series -- Colorful Happy Yuan, Jiangnan Happy Yun, Han and Tang Dynasties Happy Dream, based on romantic culture, regional customs, historical background, the three designers from fashion, jewelry and other fields, with their own unique insights on the young trend, interpret the young people's new ideas and new needs for their wedding. Integrate the beauty of meaning, national style and Oriental beauty into the context of The Times, extract the essence, spirit and composition of traditional elements, simplify, quote or recreate them, and present the wedding gold jewelry that belongs to the impression of the young generation and Generation Z with distinctive design language, so as to create both cultural connotation and national trend. "Chinese style" wedding jewelry with Oriental charm and individual style.
Expressing "different", self-leading "my" life, highlighting "my" beauty and temperament have become the common pursuit of young consumers. When they become a generation of marriageable people, they naturally have a new demand for wedding gold jewelry. On the basis of "The happiness of life is designed by myself", Youque of the old temple advocates extension, using simplicity to match personality, highlighting quality with delicacy, and diversified styles, to reserve enough space for young people to play themselves, and to fit their more imagination of important moments in life.The design style and product concept have won the admiration and love of young consumers. Besides the personalized wedding style, the rich daily use scenarios of the brand expansion can also be realized. In this Expo, Fosun selects the representative brand of happy lifestyle in various fields within the group, with the theme of "The beauty of life, unique and 'new'", to participate in the "People's Daily" New products season live activity. As the representative of Fosun Group in the field of gold and jewelry, Lao Miao appeared in the People's Daily broadcast room to interpret the new gold products of the national trend wedding to the national audience, and show the current era of personalized wedding jewelry.
At the Expo, the old Temple also exhibited the classic products of the ancient rhyme gold series. As the star product line of the old Temple brand, the ancient rhyme gold shows the elegant Oriental beauty with simple and trendy original design, and its blend of tradition and fashion style is widely loved by young consumers.
Ya Yi: The ancient trend, flowers and butterflies bloom because of love
Ya Yi starts from "love", saves electricity for fashion with full emotions, and expresses sincere feelings belonging to TA for every wearer. On the basis of the popularity of young consumers in the first issue of Yijin · Flower butterfly Dance and the second issue of Yijin · Camellia Butterfly language, Yayi seeks inspiration from the romantic poetry of national style aesthetics, continues the aesthetic direction of youth, and launches the third issue of Yijin · Flower Fan and Dieyue series.
Elements such as flowers and butterflies are often present in all kinds of gold jewelry. Yayi selects the traditional beautiful meaning of camellia and butterfly, but is unique in design and material, and uses the design language popular with young people to present refreshing butterfly flutters and feelings. The whole series of new products with Oriental retro style, based on camellia and butterfly elements, mother shell material used in ancient gold jewelry design, highlighting the elegant sense of quality and senior sense; The combination of concrete and abstract, the full use of geometric figures, not only picturesque, heart-throb picture sense, but also exquisite, simple modern fashion; The chisel process and the combination of drilling design, double-sided design of a multi-wear, to meet different scenes, different styles; The fine hollow chisel is vivid and rich in level, gorgeous but not complicated, giving life a full sense of ritual.Guochao, can be the use of traditional elements, innovative form, can also be external tangible, internal quality, appreciate the essence of Oriental culture concept innovation, spiritual innovation, and thus stimulate design innovation. Classical elements are refined with the spirit of the national style, and vigorous vitality is endowed with the fashionable language, thus bringing the beauty of visual impact and the pleasure of spiritual resonance. Yuyuan Jewelry Fashion Group is so out of the very innovative and young development ideas. With Oriental beauty as the source of creative inspiration, it innovates new Chinese style gold jewelry, hides innovative thinking in a streamlined line, blends young breath into a sketch, and advocates Oriental life aesthetic lifestyle based on life, so that each product is new and moving, poetic and beautiful, and makes wearers have fashion match and blessing surround every day.
< /p>Romance of Chinese style, is artistic conception, deposits, self-confidence, silent to table but everywhere. Through innovative thinking and youth strategy, Yuyuan Jewelry Fashion Group realizes consumers' pursuit of fashion beauty, declaration of individual beauty and feelings of belonging to traditional culture. Whether there is a magpie in the old temple or a beautiful gold, flowers and butterflies, the exquisite and beautiful top tune draws the climax with the distant charm, and tells the Chinese romance buried in genes for thousands of years in the ear, fingertips and neck.
