/ Aswuntong/July 26, 2022 Guangzhou -- On July 24, Tianmei esports King Glory announced a deep cooperation with the School of Media and Communication of Shanghai Jiao Tong University. The two sides announced deep cooperation in esports talent training, esports communication, esports economy, esports culture, esports and digital sports. In the online release and signing ceremony with the theme of "Sail and break the waves", both parties initiated the establishment of the global esports Leading Talents Training class (referred to as the esports Training class of Jiaotong University). Zhang Yijia, general manager of Tencent Tianmei esports Center, and Li Bengan, dean of the School of Media and Communication at Shanghai Jiao Tong University, signed a cooperation agreement online.
President Li Bengan said that through the cooperation between the two parties, the research results are expected to provide advice for the government, publish e-sports related academic papers, compile e-sports training materials, and promote the development of e-sports industry and Chinese culture "go out". Zhang Yijia pointed out that Tianmei esports hopes to give play to the advantages of both sides and open up the relationship between talents, employment and industry through deep cooperation with universities, so as to achieve a better two-way cycle and make contributions to the development of China's esports industry.
E-sports, as an emerging industry, has become an important force leading the development of modern service industry and meeting the demand of the cultural market. Universities also have insight into this.
As one of the most famous institutions of higher learning in China with the longest history and a high reputation at home and abroad, Shanghai Jiao Tong University has undergone changes over the past one hundred years. It has always responded to the changes of The Times with a forward-looking vision, never forgetting the mission of rejuvenating the country, and seeking for breakthrough and innovation.
The School of Media and Communication, which carries out the e-sports research and global e-sports leading talents training course, has shown its vigorous academic vitality and strong talent cultivation creativity through the frontier research of new media in the past 20 years.
Relying on the university's abundant engineering resources, the School of Media and Communication of Shanghai Jiao Tong University adheres to the school-running philosophy of "the intersection of arts and science, the integration of production, education and research, and internationalization", devotes itself to the deep integration of media and the innovative development of the industry, forming the characteristics of digital and intelligent school running, telling the Chinese story well, spreading the voice of China, and shaping the force of dialogue with the world. At present, the school of Journalism and Communication is rated as A+ by Times Higher Education China in 2022, and has been ranked as one of the top 100 subjects by QS, Soft Science is ranked as the third best subject in China, and was awarded as A subject in the fourth round of discipline assessment by the Ministry of Education.
Li Bengan pointed out that in recent years, e-sports has entered a new period of vigorous development in the world. Through the integration of science and technology, sports, media and culture, this e-sports project has become a new field of sports competition, a new link for youth exchanges, a new window for cultural display, and a new business form for industrial development. With the further release of its vitality, e-sports will lead the development of digital sports, empower the construction of urban culture, and promote Chinese culture to "go out".
Talking about the opportunity of cooperation between the two parties, President Li Bengan said: "Looking at the international esports industry, we are pleased to find that there are Chinese brands, we will think of its developer -- Tianmei Studio. Mr. Zhang Yijia, general manager of Tianmei Esports Center, adhering to the concept of "social responsibility" of esports, Tianmei Studio Group adheres to the research and development belief of "improving the entertainment quality of players", shoulders the mission of transferring the positive energy of games to more players, sticks to self-research and create benchmarking products, leads the development of global mobile esports, and actively demonstrates China's soft power to the world. The social responsibility activities of Tianmei Studio, as well as the advanced research and development level of the global esports head project, arouse our enthusiasm for cooperation." Dean Li Bengan gave high affirmation to the achievements of Tianmei e-sports.Zhang Yijia said that Tianmei esports has a lot of experience, but also actively participate in the development of China's esports industry many projects and process, in this process, Tianmei esports found that talent is a very important component of the esports industry, especially the contribution of high-end talent can lead the development of the entire industry, played a vital role.
Zhang Yijia, general manager of Tianmei esports and general person in charge of King of Glory esports, delivers a speech and shares"In the past experience, we can feel that top talents in the esports industry are very scarce. We hope that the cooperation with Shanghai Jiaotong University College of Media Communication can jointly cultivate some high-end industry talents. If such talents can be invested in the whole e-sports industry, I believe it will certainly bring better development to the industry. In the past exploration, we very much hope to promote the development of the industry in terms of esports industry to achieve greater output value; At the same time, we also hope that through the education of e-sports, including deep cooperation with universities, we can open up the relationship between talents, employment and industry, so as to achieve a better two-way cycle. We very much hope and wish that through such a cooperation between the two sides, we can play the advantages of both sides, and make very important contributions to the development of China's esports industry in the future for a long time." Zhang Yijia said.
Training esports industry leading talents esports training class in Shanghai and Shenzhen simultaneously opened
As a strategic partner of the esports training class of Jiaotong University and the enterprise representative who has deeply studied esports industry for many years, Tencent Tianmei esports King of Glory team has rich experience in esports practice.
Tianmei has created a perfect esports system consisting of King of Glory Professional League (KPL), King of Glory First-class Professional League (K-A), King of Glory National Competition, King of Glory Challenger Cup, King of Glory World Championship Cup, King of Glory Women's Open and other events, and also created Q in racing category and FPS category Q A series of mature event IP, such as pilot race, Call of Duty mobile game, etc.
Tianmei esports is also an active promoter of the regionalization strategy. By 2021,KPL has completed the city naming of all 16 clubs, and the regionalized offline home field has landed in 6 cities. Moreover, it has set up Tianmei esports remote production and broadcasting centers in Shanghai and Shenzhen. By helping clubs to land at home, Tianmei e-sports effectively promotes the integration of e-sports into the development planning of urban agglomeration, and stimulates local culture and tourism consumption and cultural exchanges.
In this cooperation, Tianmei esports will rely on its accumulated experience to provide esports industry research, industry experience sharing and esports practical guidance for the esports training class of Jiaotong University.
According to the plan of both parties, the enrollment target of the esports training course of Jiaotong University is personnel in the following fields: investors focusing on games, esports, and live streaming; Founder/Partner of game company, esports club, Live Streaming /MCN Company; Senior managers of traditional large and medium-sized enterprises who intend to carry out the layout of the e-sports industry; And those who want to make breakthroughs and improve their comprehensive quality and strength in e-sports, sports or new cultural and creative industries.
The application requirements are college degree or above (including junior college), more than 5 years of work experience, the first class capacity is 30 students.
The e-sports training class of Jiaotong University will carry out teaching content construction around the three characteristic directions of "new industry + new business", "new business form + new culture" and "new mode + new management", so as to improve students' ability to explore business laws, master future trends of change, upgrade strategy and organizational innovation. And enhance the integration of industrial value with a global perspective.In terms of specific course arrangement, the esports course of Jiaotong University mainly consists of two categories of courses: economic management and esports.
The courses of Economics and Management include: Managerial Economics, Marketing Management, China and Global Economy, Game theory, Decision analysis, Management accounting, Strategic Management, Leadership, Innovation and Entrepreneurship, etc.
Some courses of esports include: esports industrial policy, esports and urban development, future esports trend analysis, overseas esports market, esports IP operation and management; E-sports planning, e-sports talent system, e-sports financing, e-sports front-line study tour, etc.In addition, in terms of practice, by integrating the social resources of the college and Tianmei esports, the course design of Jiaotong University also attaches importance to training students to focus on trends, technology, and the business model of the new generation of cultural industry, in an all-round way to help students and enterprises achieve cross-border sustainable growth in the era of new cultural business. And using Shanghai, Shenzhen two places of class, students can in-depth understanding of the industry benchmarking team Tianmei esports, real learning.
The e-sports training class of Jiaotong University has a strong faculty, including the dean of the School of Media and Communication of Shanghai Jiao Tong University, special professor, doctoral supervisor Li Benqian. In terms of practical experience in esports, there is Tencent Mutual entertainment Tianmei esports center general manager, King of Glory esports general manager Mr. Zhang Yijia. In the field of strategic management and capital operation business, there is Mr. Cui Kai, partner of Peking Vertical Management Consulting Group, adjunct professor of Antai School of Economics and Management of Shanghai Jiao Tong University, and independent director of several listed companies. In addition, many experts and senior media personnel in the fields of finance, industrial organization and technological innovation research, communication and social behavior joined the mentors. < /p>
The registration time of the first session of Jiaotong University esports Seminar is from July 2022 to December 2022. Practitioners who are aspiring to become the leading talents in the global esports industry are welcome to join the seminar. Here, you can complete the upgrade through the deep combination of industry, university and research, and jointly push the output value of the esports industry to a new peak!
