/ Daily News/Guangzhou, July 26, 2022 -- The Second China International Consumer Goods Expo (CIFA) has officially kicked off in Haikou, Hainan Province, with the NBA once again appearing at the Expo.
The Consumer Expo is an exhibition with the theme of consumption. The Expo lasts for 6 days and will last until July 30. The Expo adheres to the orientation of "fine line", and the exhibition contents include the debut shows of new products of many international brands and national fashion products. It is committed to gradually build Hainan Free Trade Port into a leading consumer fashion display place in the Asia-Pacific region and even the world.
< p> This is the second time that the NBA has participated in the largest consumer goods feast in the Asia-Pacific region, after the NBA made its debut at the first consumer Expo in May last year. The NBA booth is located in the Hostel and Life exhibition area of Hall 1, with a total area of about 300 square meters. The booth is equipped with LED court interaction area, NBA broadcast interaction area, NBA retail, NBA Hainan Basketball Training Center exhibition interaction and other functional areas. Among the exhibits, there are many fine products such as NBA legend Kobe Bryant's signed jerseys, NBA championship trophies, championship rings and so on. Here, viewers can learn more about the history of the NBA, the development of the NBA in China over the past 40 years, enjoy a variety of creative products, and experience the NBA culture in the interactive area.
Being tech-y was also a highlight of the NBA booth. In the interactive area, viewers can try out a tech-heavy shooting game based on LED floor instructions, which are tracked by the device's radar and require participants to step on certain lines while dribbling the ball in order to score points. The audience showed their skills and experienced the fun of basketball. In addition, Gu Yifei, the first super realistic basketball number expert created by China Mobile Migu, the official partner of NBA, brought his NBA promotional video "The End of the game, with Love" to the audience, and as the guest host of the NBA exhibition area, he "hosted" the whole "Super Ability to follow" game segment. Gu Yifei is full of professional and interesting hosting and interaction, making the audience feel the charm of the Migu universe number sapiens, realizing the virtual interaction between the number sapiens and the real world, forming a "parallel time" sports metauniverse where reality and virtual are integrated. This year marks the 75th anniversary of the NBA, and the NBA is exhibiting works of art jointly developed by six artists in fields such as ceramics and Sichuan opera for the 75th anniversary of the NBA. In the media cooperation area, the audience can download the central video App and Bestv TV App by scanning code to participate in the "Super Catch" and other interactive games to get gifts; At the same time, the audience can watch NBA highlights and learn the latest game information through the Central Video App, CCTV network NBA Channel, Bestv TV App, SiTV Sports channel. In addition, the NBA also displayed basketball apparel, equipment, peripheral products and NBA stars hand-held blind boxes and other exquisite goods and gifts.
The colorful and tech-heavy NBA booth drew crowds and media alike. One basketball enthusiast visiting the NBA booth said it was like attending a big NBA fan carnival. < b> Promote basketball culture to improve the level of youth basketball trainingNBA in the exhibition of the NBA legend Kobe Bryant's signature jersey, and Hainan actually quite a origin. In September 2017, Bryant visited Haikou to attend the launch ceremony of the NBA's Hainan Comprehensive Program and left the signed jersey for fans at the event. This exhibition consumer Expo, is also the first display of this out of print signature jersey.
Since September 2017, NBA China has been working in Hainan Province to promote basketball culture and improve youth basketball training. In this Expo, NBA Hainan Basketball training Center display interaction is also an important part of the exhibition area.
In November 2018, the NBA Interactive Experience Pavilion, the first physical building of the NBA complex and the first long-term exhibition and interactive project of NBA China, opened. Two-time NBA All-Star Stephon Marbury was present. The interactive experience Pavilion uses interactive exhibitions, videos and images to trace the growth of the NBA since 1946, showcase the passion of NBA teams and players, and provide a platform for basketball culture exchange for Chinese fans. In addition, since 2018, the NBA Interactive Experience Pavilion has held various basketball themed games, such as the All-Star Fan Challenge, NBA Playoff fan guessing events, and NBA Youth Summer Camp, attracting about 60,000 visitors from all over the country.
In April 2021, the opening of the Hainan NBA Basketball Training Center marked the completion of the NBA Hainan Comprehensive Program. Since its operation for more than one year, the NBA Basketball Training Center has hosted basketball events such as China High School Men's Basketball League (CHBL) and China College Basketball League (CUBA), as well as basketball related activities such as NBA basketball summer camp and the "Hope Basketball Path Program" sports teacher training camp. For basketball fans to provide NBA standard basketball facilities and quality basketball training methods.< p>
It is understood that in the next mid-early August, the 24th Women's National Finals of the second-level College Basketball League, the Haikou Station of NBA 3X Basketball Challenge and other important events will be held in Hainan NBA Basketball Training Center. At the height of summer, with the above games, the Chinese Super League and more than 100 other sports events being launched in Hainan, as well as the establishment of training bases in many countries and the holding of various sports tourism activities, the sports tourism industry in Hainan is showing a heating up trend.
According to the Development Plan of Hainan National Sports Tourism Demonstration Zone (2020-2025) released by Hainan Province, the establishment of the national Sports tourism Demonstration Zone will be completed between 2023 and 2025. Under the normal epidemic prevention and control, Haikou is trying to explore a new path of integrated development of "sports + tourism" and "sports + culture" industries. Hainan is also vigorously developing a new business form of "sports +", introducing a series of sports events and holding a variety of mass fitness activities, so as to contribute to the stable economic development from the sports tourism sector.
In addition, in recent years, the NBA has also actively fulfilled its social responsibility in Hainan, committing itself to realizing the social value of basketball in the way of "being a sports person". At the beginning of 2017, "NBA Cares Action" cooperated with Jason Richardson, a two-time NBA Slam Dunk champion, to build an NBA standard basketball court for Lingwei Primary School in Lingkou Town, Ding 'an County, Hainan Province. At the Expo, the NBA also set up a love wall on the booth to convey the concern for the growth of teenagers in remote areas.
< /p>As the most popular international professional sports league in China, NBA hopes to use the NBA Interactive Experience Center and NBA Basketball Training Center in Haikou as a platform to attract more basketball fans to learn basketball and experience the fun of basketball, so as to enrich people's sports and sports life and promote the development of youth basketball. With the help of its global influence, it also contributes to the development of sports tourism industry and the building of sports tourism demonstration zone in Hainan and Haikou.
