/ Aswen Tong/July 26, 2022 Guangzhou -- On July 23, Ping An Group of China announced the official renewal and upgrading of the company's brand logo, mainly from the existing brand slogan "finance and technology" to "professional • value", brand logo main Chinese and pinyin "PINGAN" to maintain the original design. From now on, Ping An Group and its professional companies are using the new brand logo and the brand slogan "Professional, Make life Simpler".
Ping An of China said that the brand logo of the new, upgrade, to return to the source of corporate culture, inheritance and carry forward the core cultural concept of "professional create value". "Professional" means that through professional financial advisers, professional family doctors and professional nursing housekeeper, we are committed to providing customers with a simple and convenient consumption experience that "saves worry, time and money". "Value", based on the profound insight of the Chinese market and consumers, adheres to the "service first, integrity protection" for customers, provides "career planning, live and work in peace and contentment" for employees, creates "stable returns, asset appreciation" for shareholders, and implements "gratitude and feedback, construction of the country" for the society, so as to continuously create the maximum value for customers, shareholders, employees and society.For 34 years, Ping An of China has always been adhering to the core cultural concept of "professional create value" and the brand slogan of "Professional, make life simpler". We give the simplicity and convenience to customers, and leave the complexity and difficulties to ourselves. We are committed to becoming the first choice of customers, the industry benchmark and the socially recognized international leading provider of comprehensive financial and medical services. Through the upgrade of the brand logo, the company will spread the core cultural concept of "professional create value" to more Ping An customers, employees, the industry and the public.
The five brand upgrading processes of Ping An China since its establishment confirm the company's strategic upgrading process from a single insurance business to "comprehensive finance + medical and health", which is driven by science and technology, and also symbolize the company's brand and culture passing from generation to generation and constantly evolving.In 1992, Ping An Insurance Company changed its name to Ping An Insurance Company of China. The logo color of the company was changed from blue to green and red. Green means the humanistic care of the insurance industry. Red symbolizes peace and warm service. In 2002, Ping An upgraded the brand logo for the second time. The main text of the logo was changed from "Ping An Insurance Company" to "Ping An China". At the same time, the slogan "Professionalism · value" was introduced in the brand logo for the first time. With the further improvement of the comprehensive financial layout, Ping An updated its brand logo in 2008 with the slogan "Insurance · Bank · investment". In 2018, in line with the company's strategy, the slogan was upgraded to "Finance · Technology".
Entering 2022, facing the new era, new opportunities and new challenges, Ping An's new value culture keeps pace with The Times, Ping An's brand construction returns to its roots, and re-writes "professional" and "value" into the brand identity, promoting the highly integration of the company's brand building and cultural construction.
Continuous practice of the development concept of "professional, make life simpler", Ping An China by providing one-stop comprehensive financial, medical and health services, is committed to solving people's problems of "trouble, trouble and money", so that customers can enjoy "worry, time and money saving" financial and medical consumption experience. As of the first quarter of 2022, the number of individual customers of the Group exceeded 223 million, an increase of 0.7% compared with the beginning of the year. The average number of contracts was 2.94, an increase of 1.0% compared with the beginning of the year.
Thanks to the long-term practice of "professional value creation", Ping An of China has been ranked the world's most valuable insurance brand for six consecutive years in 2022, and ranked the 49th among the Top 100 BrandZTM Global Brand Value in 2021, ranked the first among global banking and insurance institutions for the first time, and ranked the first among global insurance brands for six consecutive years. < /p>< p> Ping An Insurance (Group) Company of China Limited (hereinafter referred to as "Ping An", "Group ") was born in Shekou, Shenzhen in 1988. With the support of governments at all levels and regulatory authorities, customers and all walks of life, it has grown into one of the three major comprehensive financial groups in China. Ping An China is also one of the personal financial life service groups with the most complete financial license and the most extensive business scope in China. At present, the group's total assets exceed 10 trillion yuan, making it the world's largest insurance group in terms of assets. Ping An of China ranked No. 6 in Forbes' "Top 2000 Listed Companies in the World", retaining the first place in the global insurance group. It ranks the 16th in the Fortune Global 500 list of the United States, and has been the first mixed-ownership enterprise in mainland China for a second year. Ping An is dual-listed on the Main board of the Stock Exchange of Hong Kong and the Shanghai Stock Exchange.
< /p>< /p>Ping An of China is committed to becoming the world's leading personal financial life service group, adhering to the concept of "technology leads finance and finance serves life", continuously deepening "finance + technology", exploring "finance + ecology", focusing on the two major industries of "big financial assets" and "big medical and health", and creating "professional" for customers. "Make life simpler" brand experience, so that customers' financial life "save worry, time and money".
