/ Chaowen News/July 26, 2022 GUANGZHOU -- A poet praised, "This fruit should only be found in heaven, who planted the immortal fruit from earth. You thousands of years is a treasure, every year in July on the Yao platform." Hejiang Litchi is a specialty of Hejiang County, Luzhou City, Sichuan Province. It is a national Geographic indication product of China.
Hejiang County, Sichuan Province is the highest latitude litchi growing area in the world, known as the "hometown of late lychee in China", has more than two thousand years of cultivation history, in the Tang and Song dynasties, it was offered as "tribute", local has already formed a very advantageous litchee characteristic industry, according to public reports. In 2022, the total production of Hejiang Litchi is expected to be about 52 million kilograms, with the brand value of Hejiang Litchi reaching 1.246 billion yuan.The 2022 Sichuan Flower (fruit) Eco-Tourism Festival and the 31st Hejiang Lychee Festival kicked off on July 22, attracting attention from all quarters. The event was directed by Sichuan Forestry and Grassland Bureau, hosted by Luzhou Municipal People's Government, co-organized by Luzhou Forestry and Bamboo Bureau, Luzhou Agriculture and Rural Bureau, Luzhou Culture, Radio, Television and Tourism Bureau, and organized by Hejiang County Committee of the Communist Party of China and Hejiang County People's Government. The aim is to accelerate the high quality development of Hejiang Litchi industry, continue to build the brand of Hejiang "Litchi City for one Thousand years · Sweet Hejiang", and comprehensively improve the popularity, reputation and brand value of Hejiang Litchi.
To Li as a medium, to celebrate the community. At the opening ceremony, the cooperation signing of Sichuan Lychee Industry Development Alliance, the construction signing of Sichuan-Chongqing characteristic agricultural Industry Demonstration Belt, the release of the White paper of China's special late Lychee, and the awarding and authorization ceremony of Hejiang Lychee Geographical Indication and regional public brand were carried out. Meanwhile, at the opening ceremony, the People's Government of Hejiang County and Alibaba Digital Village jointly announced the launch of the 2022 Hejiang Online Lychee Marketing Festival.
"Digital +" multiple marketing mode to promote the development of litchi industry
Hejiang County People's government and Ali Digital Village jointly held 2022 Hejiang Online Litchi Marketing Festival, representing that Hejiang Litchi has entered a new era of "digital marketing". The cooperation between Hejiang and Ali is a joint exploration of agricultural economy and Internet + industry, which will become a new model for the digital development of Hejiang agriculture.
In this Hejiang Online Lychee Festival, Alibaba Digital Village promotes Hejiang Lychee to enter Alibaba's self-operated e-commerce channel - Tmall Township Treasure official flagship store, and the new retail channel - Hema Fresh stores in western cities. With the help of e-commerce and new retail, it can reach a wider range of consumers and efficiently open up the upward channel for Hejiang Lychee. The fresh and delicious Hejiang litchi will be sent to thousands of consumers' tables. And with the help of online content marketing, star live streaming and other means to promote the influence of Hejiang Litchi industry. To promote the digitization and e-commerce of Hejiang Litchi and litchi industry, and help local economic development enter a new stage.
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In the future, in order to comprehensively promote the prosperity of Hejiang litchi industry and focus on the integration of agricultural products, the people's government of Hejiang County will cooperate with Alibaba Digital Village to actively explore the diversified mode of "Internet + litchi" to build cooperation channels and platforms, so as to further deepen the brand of agricultural products, further enhance the efficiency of agriculture and farmers' income, and boost the rural revitalization.
