/ AsG/July 25, 2022 Guangzhou -- As the concept of environmental protection becomes increasingly popular, brands are trying to show their attitudes and goals in this field, in order to establish a sustainable and earth-friendly brand image. Many people have come to the end, and the creative ideas about environmental protection come out one after another. For the 2022 Shenzhen Fashion and Home Design Week and Shenzhen International Furniture Design Fair, IMG COMFORT created a scene that is bold enough, green enough and romantic enough.
The green words "sustainable", "zero waste" and "recyclable/reusable" are everyday words of life for Norwegians.
Norwegians, known as the "greenest environmental protection country", on the one hand, maintain an absolutely low-carbon lifestyle, save resources from all aspects of life, waste classification, green travel, try to use clean energy, return to the sea, zero emissions... Make every effort to build a clean, green and sustainable ecological earth for future generations; On the other hand, we should examine the relationship between man and nature, live in harmony with animals and the environment, and try our best to improve the environment with innovation and technology and maintain a pure natural ecology for a future with clean water, fresh air and fertile land without excessive consumption of natural resources.
It can be said that the word "environmental protection" is engraved in the bones of Norwegians.
EKORNES, as the largest furniture enterprise in Norway, is also a "flagship" company with scientific and technological innovation, low carbon and energy saving. It has a green intelligent factory, and the concept of environmental protection is integrated into every production link, including adopting the recycled Daisy fabric which recycles Marine floating plastics, the recyclable and degradable outer packaging, and the recycling of production waste materials. In 2022, EKORNES will operate the world's most advanced zero-emission fully electric unmanned container barge to protect the Marine environment. IMG COMFORT Norway, a brand owned by EKORNES, inherits Norway's environmental heritage, even in the fertile soil of China, 7,500 kilometers away, to foster a sustainable, earth-friendly brand image. Since IMG COMFORT entered the Chinese market at the end of 2018, every IMG home furnishing event has been unique, leaving consumers and the industry with the impression that it is innovative, creative and environmentally friendly. From 2019 China (Guangzhou) International Furniture Fair "oasis new species, desert supply station", to 2021 the 36th Shenzhen International Furniture Design exhibition "One square meter book fit", and then to this year uphold the harmony with the environment, held a concept exhibition, with no burden, no utility affinity, with every consumer to do "environmental purity 100%" communication. With the increasing popularity of the concept of environmental protection, major brands are trying to show attitudes and goals in this field, in order to establish a sustainable, earth-friendly brand image. Many people have come to the end, and the creative ideas about environmental protection come out one after another. At the Shenzhen Fashion and Home Design Week and 37th Shenzhen International Furniture Design Exhibition in 2022, the Desert Landscape, which is co-organized by IMG COMFORT and Beijing Qumei Foundation and co-curated by Local Creation, Dai Bei TALK and Shenzhen Fashion and Home Design Week, is eye-catching, environmentally friendly and romantic enough. Six tons of plastic waste recycled from the Pearl River Delta industrial zone, 6,000 recycled aquaculture float balls in Jiangmen, Zhanjiang and Shantou waters, and 300 bottles of frozen and slowly melting water from the Pearl River were given the brilliant sunshine colors of red, orange and yellow by the artist, turning them into unforgettable "mirages" on the exhibition floor.< P > Therefore, from the beginning of the ceremony, it has been highly concerned by people from all walks of life, attracting many exhibitors to come to punch in, and won the "praise" of the guests.
In addition to the large-scale art and environmental exhibition "The Future of Desert Landscape is Undecided", IMG COMFORT cooperated with the "Low Carbon. Not low-key!" Punch the card activity, set off the national low-carbon plastic reduction action. The so-called seamless online and offline "environmental protection" sustainable up!
< /p>< /p>< /p> The future may be up in the air, but a greener future, Norway lies in the picture and the answer is yes. "Shenzhen Fashion Home Design Week and the 37th Shenzhen International Furniture Design Exhibition" will last for four days from July 25 to 28. Welcome to Booth 13C05 of Shenzhen International Convention and Exhibition Center in person.
