In this context, Little Baron actively builds dialogue with the new generation of young people, fully understand their increasingly diversified and personalized needs, in line with the concept of "create the most intimate meal friends of consumers", launched "Little Baron Seafood Prepared dishes". After a long period of exploration and improvement, Little Baron faces new consumer groups and enters the busy life of metropolitan people. With a positive and optimistic attitude, it launches brand publicity films, calling on every young person to love and go there.
The propaganda film opens with the curtain of daily cooking. It presents the process of making and tasting food every time from the perspective of daily life. "Nature" is not only the pursuit of our generation of young people, but also the brand of little Barong seafood prepared dishes. As an innovative brand of Guolian Aquatic Products Group, small Bulon knows the importance of product quality. Guolian Aquatic Products Group selects fresh ingredients that meet international standards and strict quality and safety control system, which provides a solid guarantee for the fresh selection of products.
Not only that, relying on the channel layout and operation of Guolian Aquatic Products Group for many years, Xiao Bulong products sell well in e-commerce, supermarkets and circulation channels, and expand the marketing system covering both domestic and international, online and offline, becoming the heart of thousands of consumers' choice for prepared seafood dishes. In the promotional film, small Bulon announces to consumers a comprehensive upgrade of the brand from brand concept, product matrix to packaging renewal, activating the youth gene, rejuvenating youth vitality, and launching a profound communication with the new food consumers.
The hurried breakfast, the busy work meal and the late night going home...... The video closely follows the living conditions of Generation Z, and touches the pain points of young people's fast pace of life and their inability to take into account the quality of life. The brand concept is integrated into it. In every node that has no time to enjoy delicious food, little Bardragon is consumers' intimate meal friend. It collects high-quality aquatic ingredients, draws inspiration from global flavor, and transforms local delicious food. Consumers can taste the delicious flavor from the sea anytime and anywhere by simple heating.
A panoramic shot of the product family photo shows the powerful product matrix of Small Bulon to consumers. Xiao Barong innovative research and development of master seasoning, creative collocation of prepared dishes, so far, has successfully introduced 7 series of prepared dishes, such as grilled fish flavor, seasoned crayfish, quick-cooking, wrapped noodles, rice noodles, hot pot, spicy marinated, to meet different eating scenes. Cooking is convenient and diversified prepared dishes, allowing consumers to easily achieve "30 minutes a table".
Take the popular product "flavor grilled fish" as an example, the chef of Guolian Aquatic Products Group specially mixes four kinds of flavor, pineapple, spicy, green Sichuan pepper, garlic, with the raw live fish into the material, supplemented by a variety of natural spices, the use of salting, baking, stew triple process, secret good flavor. The differentiated selling points of "eat in ten minutes" and "eat grilled fish at home" directly hit consumers' pain points, and perfectly solve the big problem that the young generation can't cook, is too lazy to cook, has no time to eat, and wants to eat a good meal.
Not only strength, but also appearance level. The appearance has also been upgraded, with bold use of color in the design. The round golden wave and the water wave composed of line segment decorate the background, enrich the picture; The dynamic pattern of sea waves indicates that the ingredients of little Barron prepared dishes are derived from this, which is a major feature of little Barron prepared dishes -- a variety of healthy and nutritious fresh aquatic ingredients. At the same time, the waves are filled with different colors to distinguish the product line. Its exquisite appearance without loss of connotation makes it a popular "fashionable food" among the young generation.
Little Barron is connecting consumers with a happy, trendy, loving and vitality image, entering consumers' lives, penetrating into the three meals a day for small families, the late night canteen for those who stay up late, the delicious food for friends' parties, and the nutritious simple meals for working overtime, giving consumers the feelings of care, understanding and companionship. To make consumers feel that eating prepared food is not simply an act of satisfying hunger, but also more enjoyable.
< /p>Going to the mountains and the sea with love, Little Barron talks to consumers with prefabricated new life, and accurately captures the consumption needs of target consumers. Little Barron seafood prefabricated dish will continue to focus on studying new tastes, and is committed to bringing consumers the feeling of enjoying food, tasting life and getting close to nature, becoming the perfect helper for the life of Generation Z.
