/ Morning News/July 25, 2022 Guangzhou -- Maotai, one of the world's three famous distillations and the originator of Daqu Maotai liquor, has a history of more than 800 years, making Kweichow Maotai Town famous at home and abroad, becoming the "first liquor town in China". The advantaged climate and natural resources create the most excellent Maomao-fragrant wine. As a core producing area of Maomao-flavored wine, Zhonghan wine makes use of the advantages of local natural resources and ingenuity to brew mellow and sweet Maomao-fragrant wine. Carry forward the culture does not forget the original intention, Zhonghan always adhere to the traditional skills, crafty brewing, to "Han Confucianism as the root, honesty, innovation as the soul, cultural confidence" business philosophy, carry forward the century-old traditional sauce wine brewing technology, will be engraved with a profound wine culture brand Zhonghan wine to the world.
With the continuous expansion of the Maotai-fragrant wine industry in Guizhou province, the gradual increase of annual output, the continuous enhancement of brand strength, the continuous extension of the industrial chain, Guizhou liquor industry has become the benchmark and flag of the national liquor industry. With the support of the local government, the publicity and building of Guizhou Maojiao liquor brand has achieved good results. Since 2018, Zunyi has organized liquor enterprises in the city to carry out publicity and promotion activities in more than 20 cities across the country for three consecutive years, and the influence of Guizhou Maojiao liquor in the country has been greatly improved. More and more emerging wine enterprises are joining the Guizhou Maojiao wine industry with new development ideas. Zhonghan wine follows the market rules, layout long-term development, on the basis of steady grasp of quality on the mining of Chinese excellent traditional culture, strengthen the brand building of sauce wine.During 2019-2021, Zhonghan Wine experienced many rounds of brand positioning changes, and finally integrated the excellent thoughts of national feelings and sages into the brand positioning of Zhonghan Wine. I hope Zhonghan wine will become a talented sage in the wine industry, protect and spread Chinese wine culture, and become the "Hanlin" in wine. To interpret the quality with ingenuity, Zhonghan wine relies on the excellent geographical location and natural resources of the core producing area of Maotai-fragrant wine, with mysterious and unique water quality (neutral PH value), geology (purple sandstone mud), climate (high temperature and humidity), thousands of years of formation of an extreme natural environment conducive to brewing (microorganisms in the air), as well as a long history and culture of brewing. Fundamentally ensure the quality of Maomaoxiang wine.
< /p>strategy-oriented, goal-driven. Zhonghan wine to brew high-quality "Hanru sauce flavor", to create a cultural brand as the goal, has a team of 100 people. Has administrative publicity logistics 50 people; 200 marketing staff; The production base covers an area of 100 mu; 150 brewing technicians; Cellar pool 120; Annual capacity 1000 tons/year. The second "three-year plan", aiming at all-round expansion and building brand influence, shifts from category expansion to brand competition. Tree gentleman's wind, the act of benevolence and justice, in the future, Zhonghan wine will still deeply practice the brand concept and corporate culture, boosting Guizhou Maojiao wine to the world.
