/ Daily News/Guangzhou, July 25, 2022 -- The three-day Qingdao International Copyright Trade Fair (hereinafter referred to as "Edition Fair") officially opened in Qingdao International Convention and Exhibition Center on July 22. As a biennial cultural feast, the version of the fair site not only gathered many domestic and foreign high-quality copyright resources, but also a number of top stream IP shining debut.
In this exhibition, Haier Brothers, who has accompanied a generation to grow up, made a grand appearance, bringing an immersive interactive exhibition area with full-dimensional experience. At the event site, many "big friends" stopped in front of the TV in the exhibition hall to relive their childhood and take pictures. The warm atmosphere of the "Malli Game Interactive area" also attracted numerous visitors to come and experience.
Entering the exhibition area, you can not only review the development and iteration of Haier Brothers classic IP, feel the charm of the two "popular idols" at close range, but also immerse yourself in the family wisdom scene, fashion home scene, interesting restaurant kitchen scene, sports dressing scene, 3C entertainment scene, outdoor leisure scene six tide fun life scene. Experience the beautiful life scene ecology with tide fun IP as the core, and feel the interesting life values generated by the combination of Haier Brothers and smart family.
In addition to the Haier Brothers characteristic living peripheral displayed on the site, the audience can experience the one-click customized personalized peripheral and mail it to their home through the large screen arranged on the site. While deeply interacting with Haier Brothers IP, they can feel the happiness of personalized customization.
As a well-known classic IP of the post-80s and post-90s generation, Haier Brothers is not only a childhood memory of a generation, but also a "popularizer of science" to explore the world. Its spirit of adventure and exploration also encourages countless children to enter the world of science. Up to now, Haier Brothers are still accompanying generations of children with the values of exploration, wisdom, companionship and love. While adhering to the enlightenment core of popular science, Haier also continuously innovates expression methods and carries out "crossover" exploration of IP. Let "Haier Brothers" derived a more abundant landing mode.
From joining the CCTV Tokyo Olympic Games reporting team to unlock the new position of knowledge popularization, to jointly launching a number of themed series of digital collections with Alipay and Whale Detector, to this June 1 Children's Day public benefit popular science radio drama The Adventures of Haier Brothers -- Save Fantastic Beasts hit the whole network. The layout of the whole industrial chain in children's education, animation, film and television, digital technology, and fashionable products not only highlights the strong IP attraction of Haier Brothers, but also allows the classic image of Haier Brothers to be innovatively integrated into each circle, making IP value flow efficiently along with the development of The Times.
< /p>In the rapidly iterating market, how to maintain the enduring vitality and popular business potential is a proposition that every classic IP needs to think about. Haier Brothers' IP "breaking the circle" and practice not only provide a distinctive development idea for many global IP's actively innovating and exploring, but also promote the high-quality development of copyright industry, showing the higher value significance of IP.
