/ Zhaomuntong/July 21, 2022 -- Under the background of digitization and consumption upgrading, the development of tourism industry faces greater challenges and opportunities. 2 In July, 2010, following the common vision of building a more efficient tourism business ecology, PiaoPay and Amap entered into a deep strategic cooperation, combining their own resources and advantages to reconstruct the tourism "people and goods field", opening a new growth curve for tourism-related enterprises.
To create a powerful "consumption field"
Amap is the leader in the domestic map navigation industry, with 100 million daily active users and 340 million route planning, which carries the huge consumption demand of the tourism market.
On the basis of huge scenic spots and channel resources, Ticket Pay will bind its business ability and service ability to AmAP efficiently, so that consumer demand can be released quickly, and jointly create a strong sense of experience and attractive field --
The scenic spot can be sold on Amap with authorized tickets. Travel agencies can also act as the main body and set up shops in Amap to promote good resources more quickly.
The combination of the two forms a one-stop aggregation platform covering transportation, route, ticket purchase, tour, verification and other services, enabling tourism-related enterprises to have a new brand exposure position, expand a wider range of cash channels, and provide a powerful engine driving for the sustainable operation of tourism enterprises.
Wireless approximation extreme user experience
"people-oriented", so that "field" to stimulate greater potential. Based on this, PiaoPay and Amap take scientific insight into user needs as the innovation point, and constantly narrow the distance between scene and user, and strive to create the ultimate tourism consumption experience.
When tourists use Amap to search the scenic spot, the page not only shows the route and map, but also clearly shows the official entrance to purchase tickets. Tourists can select the time to make an appointment and place an order by clicking on it, and then check the entrance to the scenic spot one yard after arriving at the gate. At the same time, scenic spot announcements, peripheral recommendations, food guides, parking services and other important information can also be easily obtained. While ensuring tourists' travel experience, both sides also pay attention to the operation efficiency of B-side merchants. Ticket Pay and Gaode map are deeply connected to achieve accurate data collaboration. In the background of Ticket Pay, scenic spots and travel agencies can deal with orders from all channels in a unified manner, convenient management of tickets and finance, and realize carefree operation.
Give full play to tourism "goods value"
When the ecological stage gradually expands, in order to help tourism enterprises generate more diversified income, ticket-Pay and Amap work together to open multi-scene entrance, so that the flow of traffic continues to pour into businesses.
PiaoPay Resource Center has more than 100,000 tourism products. Its professional team regularly selects high-quality resources and connects them directly to Amap to enrich the distribution channels of merchants, so that the right products can quickly find the right people. Amap synchronously opens a huge amount of advertising space, lays out more embedded points on the path of user behavior, releases brand value in multiple dimensions, and promotes transformation and realization anytime and anywhere.
In the new tourism business ecology jointly created by Piaopay and Amap, the three parties of "people and goods yard" are highly coordinated and mutually driven, helping each tourism-related enterprise fully tap new revenue generating force and growth point.
As a leading enterprise of smart tourism, Piaopay always adheres to the mentality of openness and link. While consolidating its own technical strength, PiaoPay actively strengthens the integration with outstanding enterprises from all walks of life, connecting all links of cultural tourism industry ecology in the whole scene and the whole link. Starting from the precise dimensions of platform, resources, channels, content and traffic, we empower tourism enterprises, destinations and the whole industry.
