/ Aswuntong/Jul. 06, 2022 Guangzhou -- On July 4, MUJI and New Continent Honda jointly launched the "Su-MS01 electric vehicle" officially launched the pre-sale, the national online limited 5000 units for the first time, Customers can place orders through the wechat mini app "MUJI Muji Chuxing" and the official flagship store of JD.com on New Continent Honda. MUJI's "Su-MS01 electric vehicle" is officially priced at 4,980 yuan and can be delivered directly to the home.
If you buy the electric vehicle before July 15, you will also have the chance to get a Muji-branded backpack, exclusive key chain, exclusive helmet and free road rescue within 20 kilometers. During the pre-sale period and the official sale period, customers can enter the mini program "MUJI MUJI Travel" to receive various benefits including MUJI's 699-50 yuan discount coupon, which can be used at Muji's designated offline stores and mini app mall before August 31, 2022.
Although the Su-MS01 electric car hasn't officially hit the market yet, its popularity on the Internet is growing. In particular, the posters and videos designed by Mr. Kenya Hara, the art director of MUJI, have attracted the attention of experts in fashion, art, design and many other fields as well as consumers.
The line draft posters and videos designed by Mr. Kenya Hara are highly restored to the design concept of "turning complex into simple, returning to the origin of things and the most basic functions" of this electric vehicle. The outline of the electric car in the line draft is very simple and smooth, can not help but make people curious about its "real face."Now the answer is finally clear. According to the official posters and promotional videos released so far, the Su-MS01 EV is in MUJI's usual style, simple and unadorned. Especially in the promotional video, the "Su-MS01 electric vehicle" has simple appearance, smooth lines, and the classic black and white color scheme is not out of date. When riding in the alleys and alleys, it is light and comfortable, like a fish in water. When parked at the roadside, it forms a fresh and natural picture together with gray bricks and mottled trees, making people feel the travel experience of being integrated into nature and the city. I believe that with the "Su-MS01 electric vehicle" on the market, more and more consumers ride on the street, will lead the new fashion of simple travel.
MUJI studied hundreds of electric cars on the market and kept only the most common and practical parts of the car to design the car. It stripped away the superfluous decoration, bringing the car back to the original, but full of design.
"Su-MS01 Electric vehicle" not only embodies MUJI's excellent commodity design power, but also gathers New Continent Honda's technical reserve and R&D strength in the field of motorcycle and electric vehicle, which can be said to be "good-looking and easy to ride". Honda New Continent uses its strong technical strength to give the Su-MS01 electric vehicle the mobile experience of Smart. It uses the big wheels of CUB, which has sold 100 million units worldwide, to face the road conditions in urban and suburban areas with ease. Ergonomic three-point sitting posture, coupled with the middle shock absorption after repeated adjustment of road test, bad road section is not bumpy, to achieve comfortable riding; Keyless start close to unlock, whenever and wherever you want to go; The detachable battery is more convenient to charge, and the 65km driving range is also suitable for daily travel. Whether you want to make a difference or live a quality life, you can find fun on the Su-MS01 electric vehicle.
Low carbon travel, easy and simple
Another reason why "Su-MS01 electric car" has attracted consumers' attention is that it meets the new demand of low carbon travel for people living a high quality life. The MUJI and the New Continent Honda offer consumers not only a mobile vehicle, but also a green fashion item. When consumers ride the "Su-MS01 electric vehicle", they can not only experience the "simple, natural, just right" happy life, but also contribute to the realization of the country's "double carbon" through the energy saving and environmental protection way of travel.
Both parties jointly create cooperative electric vehicles, but also hope to make full use of their respective advantages, to convey the "easy and simple low-carbon travel" lifestyle to users, to provide new value for users.
For MUJI, the appearance of "Su-MS01 electric vehicle" can further enrich MUJI's goods and services, and extend MUJI's "simple, natural and just right" lifestyle proposal to the field of "line"; In this way, Honda New Continent can improve its awareness in the field of electric vehicles and expand new consumer groups. While meeting the core needs of consumers for electric vehicles, Honda New Continent can solve the problem of consumer choice and further attract a wider range of consumer groups.
< /p>It is understood that "Su-MS01 electric vehicle" will be launched on July 15 in more than 70 stores of Honda Wing and electric vehicle flagship stores in China's new continent. MUJI is also teaming up with Honda New Continent to launch its Su-MS01 electric vehicle on July 15. Heart is not as good as action, quickly pay attention to the "Su-MS01 electric vehicle" launch conference, join the presale army, get "just right" travel mode, restore the appearance of travel itself.
