/ Aswen News/June 27, 2022 Guangzhou -- Monster Charging recently released its Q1 financial report for 2022. The financial report shows that in 2022, the user scale and point scale of Monster Charging kept growing in Q1. By March 31, 2022, Monster Charging had 861,000 POI(point) in China, and the accumulative registered users reached 298.9 million.
During the report period, Monster charging took the initiative to compete for more points, and continued to expand the whole scene coverage of the shared charging network; On the one hand, we can accurately understand users' use and emotional needs, improve other supporting services except charging services, and establish a good dialogue relationship with consumers.
From the perspective of expansion strategy, direct operation cooperation still focuses on "high quality". In March this year, Monster Charge partnered with Beijing Global Resort to become the "official supplier of shared power bank in Beijing Global Resort." This is the first time that Monster Charge has teamed up with an internationally renowned theme park, in addition to its cooperation with Shanghai Disney Resort. The agency business, which had been thriving in the sinking market, also made new progress. Xu Peifeng, COO of Monster Charging, said, "This quarter, we upgraded our direct operation and channel cooperation. In addition to opening up more co-operating cities, we also launched a new direct-assisted agent model, where the local direct-operating team takes initiative to recruit and develop agents. Through deeper cooperation, the synergies between the two core models can be stimulated to achieve direct win-win results." This strategy has also paid off. According to the Q1 financial report, as of March 31, 2022, the percentage of agent points of Monster Charging was 38.9%, compared to 38.0% at the end of 2021.In terms of scene coverage, while deeply cultivating the stock scenes of catering, entertainment, hotels, shopping, etc., Monster charging continues to dig the incremental scenes with large human flow but low point density, such as hospitals and transportation hubs, and expands the full scene coverage of the shared charging service network by increasing the number of points and devices. At present, while establishing cooperation with KFC, Ajisen Ramen, Yinli Group and other powerful brands, Monster Charging has successfully entered the ten main stations of Beijing-Zhang high-speed railway, nearly 100 train stations in Shaanxi Province, Nanjing subway, Hangzhou subway and other public service scenes, covering a wide range of public eating, drinking, playing, shopping, entertainment and other consumer life scenes.
In the rapid market expansion, in order to continue to bring high-quality services for users, Monster Charging insists on mining and creating value from user insight, promoting product and service innovation, so that the shared power bank "functional product" can also precipitate the experience, emotion and social value beyond the service itself.
For Generation Z, Monster Charging takes Guocao, pets, games and animation as the entry point to create a wealth of product series, including the original series represented by lucky treasure, tracing treasure and cute pet treasure, as well as the IP co-branded series for fans of different circles. It is reported that Monster Charging has obtained the fifth personality mobile game, Pokemon Adventure and other popular IP authorization, through the "create IP co-branded treasure + city-wide treasure hunt" way, in the game anniversary celebration, new product launch, concert, album release and other key nodes to provide fans with the opportunity to interact with idol or IP. In this process, Monster Charging also strengthens the brand's cognition among the young group, making its own trend and young brand image more popular.
Not only that, but in more and more offline Settings, users can now get more interesting charging experiences through various customized services from time to time. In the Beijing Global Resort, for example, the Monster Charging in the Kung Fu Panda Wonderland is a "Chinese red" color that blends in with the nearby pavilions, colorful lanterns and other elements of the Chinese style. In the Future Water World scenic spot, the monster charging cabinet machine has been built into the styles of refueling pile, mechanical operation room, drift box and so on. These designs and "cross-dressing" based on the theme of real scenes have become an important part of tourists' immersive garden experience.
< /p>In the process of rapid development of the entire industry, good brands should not just play a cold commercial role, but need to actively rebuild the value, to create more warm, more humane, closer to the consumer's products and services. As the industry leader, Monster Charging will always adhere to the value of "customer first", deeply cultivate scene value, polish products, and continue to bring users more quality and interesting charging experience.
