24 hours non-stop live broadcast, Xiangcore technology "virtual live broadcast with goods" 3.0 to open new ideas of brand marketing

2022-06-15 14:38 0

/ Assoc/June 15, 2022 Guangzhou -- Xiangxin Technology officially released version 3.0 of "virtual live streaming with goods" on June 14.

As a new generation of live broadcast artifact, the new version of "virtual live broadcast belt" can unlock the password of live broadcast traffic, create a brand unique broadcast room, and help enterprises create a new meta-universe marketing ecology. During the activity from June 14th to July 13th, only 888 yuan/month is required. The annual purchase will also give you a flow promotion package worth 6000 yuan. The limited time is huge, only waiting for you to come!

"More than 100 million people became anchors, and more than 600 million people watched live streaming." Since the outbreak of COVID-19, traditional offline marketing model has been impacted, and all businesses have turned to online platforms. Live streaming has become an important tool for the resumption of work, and various forms of live streaming have emerged, showing strong explosion. However, behind its carnival, there is not only the form and content of the live broadcast with serious homogeneity, fans conversion is difficult, difficult to sell the fact; Brand owners also face the high cost of anchors, difficult to recruit and retain, brand potential is not obvious and other problems. At the same time, the platform generally has requirements on the duration of livestream of merchants recently, and will assign the weight of store traffic according to the duration and activity of merchants' livestream. Merchants face the dual pressure of lengthening the duration of live broadcasting and controlling the cost of live broadcasting. Many brands want to seek new technical means to achieve live broadcasting with goods model innovation, virtual live broadcasting has become a good medicine in the field of live broadcasting selling goods.

Xiangcore Technology "virtual live broadcast with goods" is a virtual intelligent live broadcast software developed in view of the many constraints of the current brand live broadcast. Easy configuration, can realize one key broadcast; No professional operator is required, the operation is simple, and all operations can be mastered within 3 minutes. It supports the access of multiple platforms such as Douyin, Taobao, Jingdong, Kuaishou and Pinduoduo, so as to create a full-time and full service of e-commerce live broadcasting with low cost and high efficiency.

Compared with real live broadcasting, virtual live broadcasting can truly achieve 24-hour non-stop live broadcasting, increase the traffic conversion in time periods such as late at night, improve and supplement ROI, and reduce the operating costs of enterprise live broadcasting. At the same time, virtual live broadcast can create brand independent virtual IP. From the perspective of consumer preferences, millennials have a higher acceptance of novel things and a higher acceptance of virtual live broadcast. Virtual IP can not only increase the stickiness of fans, but also feed the brand.

For brands, how to compete for traffic in the increasingly competitive live broadcast is a key concern in the marketing link.

Xiangcore Technology "virtual live streaming with goods", integration of multiple ecological resources in the domain, diversified and comprehensive traffic entry, covering all scenes of Tao system, so that the access to live streaming traffic is no longer difficult. Accurate editing of live content, support preview and export functions, merchants can export live content as video material for short video channel distribution, improve the efficiency of traffic acquisition; Anchor commodity introduction, support to automatically pop up the corresponding number of commodity link, boost sales transformation, audience comment number, you can insert the corresponding number of commodity introduction, real-time grasp of sales opportunities; No platform restrictions, support in multiple platforms or even the whole platform live delivery, forming a virtuous cycle, to maximize traffic. The high quality, low cost and creative way of live streaming is used to promote the commercial realization of brand IP.

Source: Corporate press release
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