/ Asahi/Guangzhou, May 18, 2022 -- The Five Sheep has become popular all the way
On the occasion of the annual "May 17 Foodie Festival", Wuyang Ice Cream bar with the theme of "Wuyang Return to the Family, popular all the Way" joined the one-year launch party of Yuexiu Food, which was held under the statue of Wuyang in Yuexiu Park, Guangzhou. As an important state-owned asset of Guangzhou and a brand that has grown up with generations of Cantonese people, after being operated by Winfwind Dairy, Wuyang Ice Cream continues to inherit Cantonese feelings and Cantonese culture, injecting new vitality into the old brand of nearly 60 years. The brand remains the same, and the taste is better. In addition to the classic cone, lotus cup, crispy ice bar, Red Bean Shuang, Mung Bean Shuang, it also launched Rainbow ice and other products to awaken memories in a second. Officials from State-owned Assets Supervision and Administration Commission of Guangzhou, Yuexiu Group, Yuexiu Food Group and Winfwind Dairy attended the event. They collectively celebrated the first anniversary of Wuyang Ice Cream Cake joining Yuexiu Food, and looked forward to the bright future of Wuyang Ice Cream cake.
Under the overall arrangement of Guangzhou State-owned Assets Supervision and Administration Commission, since May 17, 2021, "Wuyang" series trademark has been officially added to Yuexiu Food Group, a subsidiary of Yuexiu Group, and is authorized to be operated by Winfwind Dairy, which will enhance the innovation and development of Wuyang ice Cream. In September last year, Guangzhou took the lead in releasing Several Measures to Revitalize the Time-honored State-owned Enterprises, proposing 23 supporting measures to deepen the achievements of the three-year action Plan to promote the innovation and development of Time-honored State-owned Enterprises, taking multiple measures to accelerate reform and innovation, and driving the development of Guangzhou time-honored State-owned enterprises into a fast track.
Time-honored brand is an important cultural heritage and economic resource of Guangzhou. It is the historical and cultural symbol of the commercial capital of Guangzhou for thousands of years, the carrier of citizens' memory, the element of city image, and the inheritance of industrial development. It is also the responsibility and mission of state-owned enterprises to maintain and increase the value of state-owned assets. At the press conference, Cui Yanlun, a member of the Party Committee and deputy director of Guangzhou State-owned Assets Supervision and Administration Commission, came to the scene to cheer up Winfwind Dairy and Five Sheep ice cream. There are 74 time-honored brands belonging to state-owned enterprises at all levels in Guangzhou, among which 29 are Chinese time-honored brands, accounting for more than half of the province's time-honored brands. As a well-known brand in South China, Wuyang Ice Cream was founded in the 1960s, with profound local historical deposits, cultural connotations and characteristics of The Times. It not only carries the unforgettable memories of several generations of Cantonese, but also promotes the inheritance and innovation of Lingnan culture, which is widely loved by consumers. As a 157-year old enterprise owned by Yuexiu Group, Winfwind Dairy Co., LTD helps Wuyang Ice Cream to achieve rapid development in the process of integration of inheritance and innovation, and continuously contributes to the construction of Guangzhou as an international consumption center city of state-owned enterprises.
Accompanied by nearly 60 years, "Five sheep return to the family" is happy to show a new attitude
After the "increase" of Winfwind Dairy, Wuyang Ice Cream Bar successfully launched 17 classic products such as Wuyang ice cream cone, 4 innovative products and 2 creative ice cream bars. At the event, a short video of customers punching in front of Guangzhou landmark building with Wuyang products in hand was first broadcast, which immediately attracted the attention of the audience.
Zhu Yihua, Party Secretary of Winfan Dairy, shared at the meeting: "Winfan Dairy, whose history can be traced back to 1865, is one of the oldest dairy enterprises with the whole industry chain in Guangzhou and even the whole country. In the past year, Winfwind Dairy has injected new vitality and created a new pattern for the Five Sheep ice cream bar with a history of nearly 60 years with a combination of "brand integration, industrial chain integration and advantages combination". Thanks to the careful planning and cooperation in the early stage, last May, with a new five sheep statue packaging five sheep ice cream bar successfully launched; In October, the "Auspicious Offering Sui" ice cream bar co-created with Yuexu Park, a landmark of Guangzhou city, went on the market, further strengthening the connection between Five Sheep ice cream bar and urban culture with cultural creativity. By the end of 2021, after strengthening the distribution system and logistics distribution system, the sales outlets covering Guangdong, Guangxi and Hainan will be expanded to more than 30,000, laying a good start for the national layout.
Multi-dimensional empowerment, wind behavior Wuyang open infinite imagination
China's ice cream market has a huge development space, and middle and high-end products are gradually becoming the backbone of market growth. With increasing health awareness, the new generation of consumers pay more attention to product quality and expect more fun and innovative experiences. At the same time, the rise of Chinese fashion consumption also makes products with rich cultural connotations more popular. Industry experts have said that in the increasingly competitive ice cream market, there are always novel products and marketing methods. But in the end, what can be left behind is definitely a brand and product with more innovative ability, adaptability and cultural connotation on the basis of excellent product quality.
In this regard, when talking about the future development strategy of Wuyang Ice Cream, Secretary Zhu Yihua further said that during the "14th Five-Year Plan" period, Winfan Dairy will take "inheritance, innovation and breakthrough" as the strategic guidance to speed up the development of Wuyang ice cream. To this end, Winfwind Dairy will give full play to the advantages of locally owned fresh milk sources, strengthen research and development efforts, improve product quality, and further upgrade the production process, expand its own capacity, improve the production system, and more strictly control product quality. In the field of channels, Winfwind Dairy will help Wuyang Ice Cream to further penetrate the local market in Guangdong, constantly improve the penetration rate of channels, so that consumers can see and buy everywhere. In addition, Wuyang ice cream will also use the channel advantage of Yuexiu Group's national layout, so that Wuyang out of Guangdong, gradually become a national well-known brand.
"Old enough", "fashionable enough", "new enough". In the inheritance of innovation, popular Wuyang is still the classic taste of childhood; In the process of upgrading through innovation, Wuyang will adhere to long-term philosophy, excellent quality and continuous innovation. Taking state-owned enterprises as the soul and Cantonese tide culture as the root, Wuyang will provide consumers with more delicious, fun and rich ice cream products.
