/ Aswentong/Guangzhou, January 14, 2022: elong Hotel Technology Conference was recently held at Tongcheng Travel Tower in Suzhou. Elong Sea Series, a subsidiary of Liangcheng Hotel Management Company, made an amazing appearance at the conference. As a one-stop hotel management service provider settled in elong Hotel technology platform, Liangcheng Wine Management and its brand elong Hai series are in a new identity to further enable investment and open a new era of investment.
Illustration The rendering of elong Haiya Hotel
PART01
One-stop hotel management services, sword out of the sheath
In recent years, "one-stop hotel management service" is becoming an increasingly hot topic, sweeping the industry. Suppliers according to the different needs of the hotel to create a "one-stop", needless to say, more and more hotel brands, is also toward the direction of "one-stop hotel management service providers", go firmly.
What exactly is a "one-stop hotel management service provider"? The interpretation can be obtained from the Liangcheng Wine Management and its elong series hotel brands mentioned at the beginning of this article: Traditional wine management companies only provide hotel management, while Liangcheng Wine Management provides a dual service model of "consulting + management", namely: From early consultation, mid-stage construction, to late completion and opening, Liangcheng Wine Management provides brand, technology, platform, data, flow, finance and other resources to support the hotel's transformation and operation with a perfect service system.
In addition, Lifeng, 7 Days and other leading brands, also with the help of "one-stop" hotel management services, direct at the current industry pain points.
First, the transformation trend of traditional hotels. Data show that after 2011, the national hotel industry has entered a stage of weak growth. This shows that the supply side of the industry has been stabilized, the transformation of the traditional hotel is imperative.
Dai Bin, president of the China Tourism Academy, once put forward that the high-quality development of the tourism accommodation industry must be macro rather than micro, overall rather than partial, and systematic rather than structural progress. Today's hotel transformation is not to grow by copying international standards in the past, but to focus on the upstream and downstream industries outside the hotel industry and form a "one-stop" system to redefine and position the hotel.
Second, brand investment has entered a period of intense competition. For hotel brands, the market has not become bigger, but more competitors. According to the 2021-2022 Asia (China) Hotel Industry Development Report by the Asian Hospitality Big Data Institute, 2021 is a big year for new hotel brands, with 46 new brands launched by 23 domestic and foreign hotel groups, far more than the 21 new brands launched in 2019 and 2020.
How to win the favor of investors has become the key point of contention among brands. "The next step in the service economy is the experience economy," Alvin Toffler asserts in Future Shock. One-stop hotel management service is the embodiment of "investment experience", which lowers the entry threshold of hotel investment, meets the systematic requirements of investors, and provides a strong support for long-term profits.
PART02
How does "elong Series" achieve investment empowerment?
One-stop hotel management service provider may become an extremely important force in the hotel industry in the future. Taking elong Hai Series of Liangcheng Wine Management as an example, we can get a glimpse of the investment capability of one-stop hotel management service provider.
Brand empowerment
Elong series is a very young brand, but once launched, it has attracted the attention of many investors, which is not unrelated to the strength of the brand itself.
As a one-stop hotel management service provider settled in elong Hotel technology platform, Liangcheng Wine Management owns elong brand authorization, enjoys the strong brand potential of elong hotel technology, has a mature member operation system and multi-industry synergy advantages.
At the same time, elong series directly established its own multi-brand matrix, and appeared in four series of brands at one time, including high-end international lifestyle hotel -- elong Haiyi International, middle and high-end cultural lifestyle hotel -- elong Haiyi, middle and high-end cultural tourism hotel -- elong Hailan, which shows its strong strength.
Illustration elong Series Brand matrix
Product model enablement
The product model of elong series is capable of thinking what investors want and worrying what investors want, which can be said to be a multi-dimensional mature deduction for becoming a competitive cultural product.
Fu Wei, CEO of Liangcheng Hotel Management Company, once said: in the era of racing against time, efficiency is money, we from the pursuit of lower investment, higher returns, shorter time, higher quality perspective, put forward the renovation principle of heavy decoration, light decoration, advocating to modular structure, assembly decoration efficient process to build high-quality hotels.
On this basis, elong series uses materials that are easier to maintain to improve the coordination of various systems and reduce operating costs; Introduce new materials and resources to reduce investment costs; Under the product positioning of new Chinese style, focus on appearance level and design sense, significantly improve quality and experience, and then through marketing empowerment, realize the joint improvement of quality, flat efficiency and housing price.
In addition, elong series product models cover multiple dimensions from middle to high-end, from business to vacation. According to different property conditions, different products can be matched with the design and feasibility of actual projects, providing investors with enough investment products.
Such carefully built product models enable elong Series to help the rapid rebranding of the stock market with high efficiency and flexibility.
Illustration ① Yilong Haiyi Hotel model room; (2) Yilong Haiya Hotel model room
Financial empowerment
At present, there are more than 1 million hotels in China, and the chain chain rate is about 20%. However, the big obstacle in the way of increasing the chain rate is the difficulty of financing. It is understood that in the past, hotel investors want to decorate or renovate, only through mortgage financing, loan approval time is long, less, short cycle and other problems.
As a one-stop hotel management service provider, elong series of financial enablement has greatly reduced the threshold of hotel investment and renovation. With the targeted financial support from Tongcheng, elong Series provides the "Hotel Targeted Renovation Fund", which has the characteristics of low cost, fast approval and low threshold. In addition, elong series also supports room voucher exchange/room voucher exchange, greatly reducing hotel franchise costs, procurement costs, accelerate the hotel capital turnover.
PART03
What kind of service provider can open a new era?
"One-stop hotel management service provider" self-styled, is not difficult, but to achieve investor recognition, and open a new era of hotel investment, but need to think. In the investment capacity of Liangcheng Wine Management and elong Hai series, we were able to draw out several characteristics of an excellent service provider.
Cultural sense
According to the China Consumption Trend Index report of Nielsen, a global monitoring and data analysis company, sentiment and consumer recognition of brands are the main core driving force for the rise of domestic products, and the clearer and more firm brand attitude of domestic brands wins the favor of consumers.
Undeniably, the most important investment is the return of economic value, but with the increasing attention of consumers to culture, especially local culture, future investors will also pay more attention to spiritual ownership.
In terms of soft power, elong series has just the right cultural sense. In terms of the concept of high dimension, elong series shoulders the "cultural mission" of local brands, takes "Chinese character" as the core, and is committed to creating a new Chinese aesthetic space, so as to make Chinese culture glow in the new era.
However, when landing, the brand pays more attention to the universality of the sense of culture, abandonsthe expression of heavy culture, and adopts a younger, lighter and moderate way to deliver it, forming a complete narrative logic from the creative concept to the product presentation. Moreover, in the product design, the complex is simplified, emphasizing decoration and light decoration, which can better touch the contemporary consumers and investors and arouse a resonance.
Illustration The rendering of elong Haiyi Hotel
Strong strength
If culture is the soft power of a one-stop hotel management service provider, then hard power comes from how much it can guarantee investor returns. At this point, as an enterprise settled in elong Hotel technology platform, the elong Series of Liangcheng Wine Management can bring a great sense of investment security by relying on the advantages of the platform's accommodation industry chain.
Elong Hotel Technology, established by Tongcheng Travel, is a comprehensive platform of accommodation industry integrating hotel management, information technology and purchasing trade. It is derived from more than 20 years of industry precipitation and service links with hundreds of millions of users. It will rely on technology, hotel marketing and operation, supply chain, capital and other all-round enabling systems. According to reports, as of November 2021, elong Hotel technology platform has entered a number of wine management companies, in 17 provinces, regions and cities across the country has more than 300 operating hotels, signed more than 500 hotels.
Backed by elong Hotel Technology, Liangcheng Wine Management and elong Hai series of professional and platform support is obvious, but also will bring controllable return on investment.
Dual identity
Compared with traditional hotels in the past, the identity of one-stop hotel management service provider is not limited to hotel management, but a dual identity of consulting company and hotel management, the latter is concerned with current investment, while the former is related to future returns. In the new era of investment, increasingly understanding of the hotel industry, and more rational investors need wine management companies and brands, not only the current advantages of the brand, but also whether they can give advice for their own.
In the early stage of hotel consultation, Liangcheng Wine Management and elong Sea series provide professional consulting services and creative planning suggestions according to the accurate analysis of big data, according to the different positioning of properties, such as individual hotels, residential villages, hot spring resorts, etc., and through the advanced big data and cloud computing technology system, to provide customers with a full range of technical support.
In terms of hotel management, Liangcheng Wine Management provides technical and efficient driving and industry elite escort from the middle stage of construction to the later stage of completion and opening, and continues to provide investors with excellent experience.
Illustration The rendering of elong Haiyi Hotel
At present, we are witnessing the transformation of hotel investment into a new era, and more and more one-stop hotel management service providers are emerging. However, we can also predict that only those wine management companies and brands that really dig deeply into the industry, understand the brand and respect the culture, can truly enable investment and become the leapfroger and leader of The Times!
Source: Space Mystery
