The COVID-19 pandemic has severely affected the global trade environment, especially the color TV industry. However, it is surprising that TCL has won the American PC MAG Readers' Choice Award once again. What has TCL done in foreign markets? Why did it win the PC MAG Readers' Choice Awards for three years? What's the PC MAG Readers' Choice Award?
I will reveal them all for you!
Recently, PC Magazine, a renowned IT magazine, announced its Readers' Choice Winner in TV and Monitor categories in 2020, and TCL was named the biggest winner. With an overall score of 8.8, it is the third time that TCL has won this honor since 2018.
PC Magazine is the flagship publication of Ziff Davis Group, the world's largest IT media. IT is an authoritative IT magazine with a lot of gold content. Every year, nearly 30 kinds of products, including laptops, desktops, monitors and scanners, are "fought". The "popular" brand of the year is finally selected by comprehensively scoring multiple dimensions of the brand through the questionnaire survey of readers.
Below, we will elaborate from multiple dimensions why TCL won the annual crown in the selection.
Price (Cost)
In the price voting results that most concern consumers, TCL is far ahead with a high score of 9.5. TCL, a Chinese brand from the other side of the ocean, can make inroads in the global market. Its strong competitiveness, complete layout of the vertical industrial chain, efficient and reliable manufacturing capacity and global supply chain deployment, There are customer channel comprehensive cooperation strategy can not be separated from!
Thoroughly proved to the outside world the top level of national brand products.
Net push value (NPS)
Net push value, also known as net promoter score, can also be said to be user reputation, directly reflects the recognition and purchase intention of the enterprise in the minds of consumers. TCL's ability to beat SONY, Samsung and LG, the three major Japanese and South Korean brands, is the best performance of brand loyalty and satisfaction of users. Benefit from TCL's "To Provide Best in Class Service with Every Interaction!" The enterprise vision, continuous service users, eliminate the "pain points", and in R & D, quality, manufacturing and other quality control system and production control of strict requirements, to gain such a high evaluation in overseas users here.
Smart TV
The scoring system, TCL TV in the "intelligent" performance of a ride with a high score of 9.0, to achieve the strength of most brands crushed, TCL TV built-in intelligent operating system, pre-installed with "Roku TV", with massive content resources, rich App, intelligent functions, a full range of "win over" users in various use needs.
Ease of Use
Setup
According to the voting scores of "usability" and "settability" of TV products, TCL TV takes the first place in the two lists with the highest score of 9.1. As a multi-functional electronic product integrating home video and audio entertainment, TCL TV tries its best to create a simple and smooth user experience for users from the aspects of packaging design, installation, setting and intelligent control. Live up to the "Less is More" concept of the ultimate pursuit of user experience.
Likelihood to Recommend
"Recommended" refers to the question "Would you recommend this brand to people around you? (or this TV product) ", TCL TV can win the first place with 8.8 points. Users can only make effective recommendation on the premise of understanding various advantages of TCL, which is the best witness of users' high recognition and love for TCL TV.
Tech Support
In the "technical support" vote, it was the first time for TCL to make the list, and ranked second with 7.6 points. Without excellent after-sales service and technical support, it is believed that it would be difficult for TCL to surpass such strong rivals as LG and Sony.
TCL has been adhering to the "3E" concept to guide customer service teams to serve customers:
"Enable customers to get the most value from their products"
"Exceed customer expectations" "Enjoy what we do"
To help customers get the most value out of their products. To extend the knowledge to the home use environment, in addition to customer satisfaction, but also provide customers unknown or unused product features and advantages; Exceed customer expectations, fulfill commitments, and make unremitting efforts to ensure customer satisfaction and even moved; Help others and enjoy our work!
PC Mag explained the key to TCL's success: "Affordable TVS are TCL's hallmark, which is why TCL won this award for the third year in a row. Its products are also highly rated for ease of use and setup."
Obviously, only superb cost performance and convenient and intelligent product experience can bring such amazing results, but also more confirmed that TCL's 2020 Readers' Choice Award is deserved, TCL has stood in the front end of the global TV industry, proving that the strength of China brand is not inferior to the first-line Japanese and Korean TV brands. In the future, it will surely show more dazzling achievements!
