On November 19, Toshiba Washing Machine signed a strategic cooperation agreement with Toshiba Carrier, agreeing on a deep strategic cooperation plan for the future. Toshiba brand air wash hand in hand, will jointly create a new layout of the front load market. Wang Chunkai, general manager of Midea Washing Machine Division and Yang Yihua, general manager of Toshiba Carrier Air Conditioning Sales (Shanghai) Co., Ltd. attended the signing ceremony.
Gather momentum win-win, Toshiba air wash sleeve system layout sign a new blue ocean
This year, under the impact of the black swan of the epidemic, the industry chain, logistics, channels and installation have plunged the household appliance industry into negative growth. China's retail sales of home appliances in the first half of this year reached 369 billion yuan, down 14.13 percent year-on-year, according to the report on China's Home Appliances Market in the first half of 2020, released by the China Institute of Electronic Information Industry Development. However, the washing machine segment, the second biggest engine driving the appliance market growth, was solid. And the air conditioning market has rebounded rapidly in the post-pandemic era.
According to Wang Chunkai, the unexpected occurrence of the Black Swan event is both a challenge and an opportunity. While growing against the trend, Toshiba washing Machine has planned strategic project investment, introduced international high-end scientific and technological talents, and invested in the construction of factories, achieving scale growth and overall profitability.
Yang Yi said that Toshiba Carrier has more than 1,300 air conditioning stores across the country, and through a series of important decisions during the pandemic, we have doubled our profits and built strong trust with our stores.
Both parties believe that washing machines and air conditioners are the categories of household appliance industry with rigid demand, functional products and consumption upgrading attributes, which have considerable growth potential and growth, and it is not accidental that they realize growth against the trend. Moreover, with the rise of dryer, fresh air conditioning and other emerging categories, washing machine and air conditioning market are showing a blue ocean.
Sincere cooperation, Toshiba air wash to create a new layout of the front installation market
With a 145-year history and the DNA of an inventor, Toshiba washing machines and air conditioners have long been a bellweiler for the quality of high-end appliances. Its lean quality has won worldwide recognition from consumers for its reliability and safety. In addition to the Chinese National Standards (GB), Japanese Industrial Standards (JIS) and International Standards (IEC) standards, Toshiba has independently developed a more stringent Toshiba enterprise standard to evaluate its products based on the double standards of China and Japan. Such a high standard of strict control, so that Toshiba's century-old quality, lasting.
This strategic partnership between Toshiba Washing Machines and Toshiba Air Conditioners will not only strengthen Toshiba's brand image, but also bring additional growth to their retail outlets, creating a virtuous circle in the market. In addition, through the layout of the Toshiba brand, Toshiba washing machines and air conditioners will jointly provide the end consumers with a complete set of solutions, create a new layout of the front installation market, and escort the quality and healthy life of consumers.
At the end of the ceremony, Wang Chunkai had high expectations for the cooperation. "The two sides have reached a high level of consensus on the strategic cooperation plan, and will push forward the efficient coordination of the two sides as soon as possible, expand the network, reach deep and efficient cooperation, gather momentum and win-win situation," he said.
