On October 13, the 8th China Online Audiovisual Conference with the theme of "Online Audiovisual Enabling Better Life" officially kicked off in Chengdu. This conference adopts the new mode of combining "cloud conference" and "offline conference". "Cloud conference" is also oriented to end users, through video, live broadcast and other visual forms of comprehensive display of new audio-visual technology and new products. On the 14th, in the sub-forum of the conference -- Internet TV Industry Development Forum, Xu Xiaolin, the minister of Huawei Consumer Cloud Service video Business Department, was invited to attend and delivered an important speech with the theme of "Keep the innovation technology to enable the Creation of a New Blueprint of smart Screen", sharing with the industry celebrities the thinking and insight of Huawei Video on the current situation of the industry.
The large screen trend appears, and the integrated video window opens the full scene audio-visual experience
In recent years, the development trend of video industry has changed rapidly, and a large number of new technologies and new models have emerged. Driven by consumption scenarios, content refinement and category diversification, consumers' demand for content is upgraded, while the continuous evolution of various content forms, such as short videos and live broadcasts, breaks the physical boundary of video playback terminals.
In response to the development trend of the video industry, Huawei Video creates a comprehensive video window for users, opening a new chapter of intelligent video and audio entertainment experience in the whole scene. With smart screen as an important carrier, we cooperate with Mango TV, Youku, Tencent Video, Huanxi Media and other full-scene smart content ecological partners to build a multi-content matrix linking multi-platform film and television ensemble, so that more than 10,000 wonderful blockbusters and massive popular video and audio content can reach users. At the same time, Huawei Video provides HD audio-visual services for all terminal users and all scene users at any time, anywhere and wherever they want, which truly interprets the value connotation of "watch the whole scene on Huawei Video" and transmits the aesthetics of intelligent life through the wonderful scene.
Huawei Video also elaborated its own content values at the conference: by focusing on positive energy, quality and innovative quality content, establish channel content security responsibility system, control content security audit and process construction, and achieve high standard and strict requirements of quality content ecological construction. As a member of the online audiovisual industry, only by adhering to the right path, pioneering and innovating, and taking the promotion of national excellent culture and socialist core values as its own duty, can it stand in the tide of the upgrading and integrated development of the audiovisual industry network, and realize the industry's ability through the development and application of key technologies.
"Mobile phone + smart screen" strategy to build "AiMax Cinema"
With the evolution of the content ecology of the video industry, the value of large-screen scene returns. With the development goal of continuously upgrading the audio-visual experience of users, Huawei Video has determined the dual-core development strategy of "mobile phone + smart screen" this year, taking the smart screen as the key central terminal, cooperating with mobile phone and other scene content coverage, and making full use of Huawei sharing technology and interaction forms such as one-touch transmission to deepen the whole scene, Cross-terminal and intelligent seamless audiovisual experience.
In order to rapidly improve the content level of smart screen and bring users a more immersive audio-visual experience, Huawei Video has cooperated with many content partners to build "AiMax Cinema", upgrade the sound and picture quality of smart screen by using high standard media, and focus on the construction of 4K content, educational content, children's content and large screen cinema and other rich area content, through the continuous introduction of a large number of fine Entertainment, education, children's animation and other multi-feature content, further expand the audio-visual service scene of smart screen, so that the content tentacles to drama, comprehensive, film, animation, art, teaching and other multiple dimensions. Huawei Video "AiMax Cinema" will also seek and cooperate with more high-quality content partners in the industry to bring users more legitimate high-quality long video content, and fully rely on the screen capability of smart screen, HDR and picture restoration capabilities, as well as Huawei Video's unique soft and hard collaborative transmission, playback and integration capabilities, to bring a seamless upgrade of the new "vision" world of intelligent scenes.
In the future, Huawei Video will adhere to the content values of quality, positive energy and innovation in the content side, combine the advantages of the whole scene to increase the investment in new technology and its own content construction, and continue to expand the user's value scene; And with a variety of intelligent AI technology to enable content production, to create extraordinary audio-visual experience for users. Huawei Video also continues to improve audio-visual content infrastructure services, from platform integration to digital publicity and distribution, and then to the commercialization of content, constantly explore and innovate, become an amplifier of partner value, and bring new increments to the online audio-visual industry.
