Berlin's IFA, one of the world's three biggest consumer-electronics fairs, kicked off on September 3rd. However, the 2020 IFA, which cannot be fully open to visitors due to local government restrictions, has presented a new proposition of "how to attract global consumers under the circumstance of sharp decline in on-site audience" for major exhibitors.
In this regard, TCL, which has participated in IFA for ten consecutive years, once again appeared at the IFA 2020 global media conference. With its display technology, sophisticated products and IP power, TCL shone brilliantly at the conference, leading global consumers to open unlimited possibilities and becoming the focus of the industry again.
As an industry enterprise in the layout of quantum dots for many years, TCL has continuously achieved innovation and breakthrough in the field of QLED TV over the years, creating numerous high-end products with excellent picture quality and technology. In this IFA, QLED TV products with better picture quality are still the core of TCL's big play -- QLED quantum dot technology with the characteristics of "one billion level color,10 years of colorless,10 years of no burning screen" makes the TV more vivid color, higher brightness, wider color gamut, its picture quality performance is amazing.
Moreover,TCL's "Quantum Dot Pro" technology and the second-generation AiPQ intelligent engine unveiled at this press conference have deeply optimized large-screen TVS in brightness, color, clarity and other aspects, and their picture quality has reached a new height, bringing users more pure color and perfect picture quality experience.
In addition, what is more forward-looking is that TCL has established global advantages in a number of new display technologies: the world's first printing technology-based winding flexible OLED prototype has been successfully developed, and the world's large size AM Mini-LED new products MLED star obsider screen and AMOLED flexible screen to the world's head phone manufacturers to negotiate production, etc., all show TCL's great strength and skill in the field of new display.
The launch of 2020 QLED TV series products with the press conference -- global consumer 8K TV TCL X9 8K QLED TV, for example, has the most complete integration of the whole 8K solution, from the screen to the image engine, algorithm, transmission channel, and then to the chip, every link is created using 8K technology, creating a real 8K high-definition horizon. In terms of picture quality,TCL X9 8K QLED TV uses QLED quantum dot display technology to present the picture with more brilliant colors, clearer details and finer picture quality. It can show the most real colors of nature for a long time, and the picture quality presentation effect is like being in the scene.
In terms of sound quality, the TCL X9 8K QLED TV is equipped with two industry-grade sound technologies :DTS technology and Dolby Panoramic Sound technology. Dolby Panoramic sound in Dolby Cinema and DTS sound post-processing in IMAX cinema allow high school bass to be restored clearly, vividly and lossless, bringing users a 360° panoramic sound surround experience with a strong sense of presence. In addition, the hardware is Enhanced by IMAX's official equipment partner ONKYO Enbridge speakers, creating a stunning audio-visual experience.
With the development of artificial intelligence and the advent of the Internet of Everything era, only connected and integrated intelligent life scenes can bring real value to consumers. Therefore, TCL's understanding of TV is not limited to a single audio-visual product. With smart display as the core,TCL always adheres to 5G and "AI×IoT" as the technology drive, to create a smart and healthy life for users in the whole scene. As the "control center of the whole house" in TCL's product matrix, TV sits firmly in the "C position" in the release of IFA2020: Based on TV, TCL quickly builds a full range of intelligent hardware covering its refrigerators, air conditioners, washing machines, speakers, door locks and other categories, so as to achieve the coverage of the whole scene intelligent services on the basis of collaborative linkage and bring better intelligent technology to global consumers Life.
In addition to amazing technology products,TCL's actions in brand marketing in recent years are also noteworthy. In this IFA,TCL announced to renew its contract with FIBA, officially opening the next four years of cooperation between the strong and powerful. The two sides will jointly create nearly 20 global events, including six categories of event IP: Basketball World Cup, Women's Basketball World Cup, U17/U19 World Cup, Tokyo Olympic men's basketball qualifying tournament, Intercontinental Cup and related qualifying tournament. This "official announcement" has not only attracted wide attention in the industry, but also laid a strong foundation for TCL to communicate with young consumers around the world and help the brand become younger and global. In the future,TCL will make use of the basketball IP FIBA to inspire global consumers to open more infinite possibilities with the energy and passion of the court.
With the boost of core products and strong brand momentum,TCL has achieved excellent results in the market. Despite the economic downturn combined with the impact of the epidemic in the first half of the year,TCL achieved remarkable performance in bucking the trend of growth. In the second quarter of 2020,TCL's TV sales increased by 31.6% year-on-year to 5.81 million units. According to the data from Omdia, the market share of global brand TV sales of TCL Electronics increased from 9.4% in the same period of last year to 12.7% in the second quarter of 2020, ranking the second in the world.
TCL's wonderful performance at IFA, as well as its recent strong growth trend in the international and domestic TV markets, can be easily felt that, relying on its technical strength and industrial accumulation, as well as its strategic layout of constantly digging deep in the consumer electronics industry,TCL is constantly pushing forward technological and product innovation, and constantly focusing on resources to win from Chinese brands Provide inexhaustible impetus for the transformation into a competitive global brand. I believe that in the future,TCL will continue to stick to industry, catch up and surpass, and open up more infinite possibilities.
