On August 14, 2020, the Third China Sheep Milk Powder Development Forum hosted by China Children Media and Yang Milk Powder Foresight came to a successful conclusion in Guiyang!
Focusing on the key issues of the industry such as "brand, segmentation and family integration" and talking about the big era of sheep milk powder, the thousand people's segmentation industry event attracted special attention on this special day in August, when the industry's leading brands and benchmarking channels warmly attended the event and gathered together with the industry media and cross-border experts. Together brewing the sheep milk powder market in 2020 the most beautiful scene.
"A hundred flowers blooming sheep milk powder market is ushering in its own big era, industry leaders, industry dark horse, big brand new army, growth echelon competing, in the second half of 2020 to ride the wind and waves, to create their own is belongs to the whole sheep milk powder industry golden era." At the opening ceremony of the third China Sheep Milk Powder Forum, Liu Lin, general manager of Zhongtong Media, talked about her expectations for the sheep milk powder industry. In her ardent words, she expressed her confidence, hope and longing for the whole industry.
Confidence is the root of Small and Beautiful Sheep milk powder in recent years, and this confidence in the forum of China Sheep Milk powder Development everywhere, everywhere.
For example, on the sidelines of the forum, before the opening of the forum, the outdoor live show was staged early, attracting the brands and channel operators who went to the venue to watch. In the live footage of the young anchor of the organizing committee of the Yang Milk Powder Forum, it was even more wonderful. The booths of sheep milk powder brands such as Gabeet, Dobitime, Cobex, Bienxi, DORA Lamb, Dumex Whole Sheep, and Iuraote and Julebao were shown in turn on the live camera. The young, confident and attractive young ladies and sisters were enthusiastically interpreting their products in the camera. The crowd was bustling around them, and people stopped from time to time. Or attention or conversation, the camera in the end of the barrage flew, can not be present at the scene of the industry peers have their own way to pay attention to the venue's every move.
(In order of pictures: Booth of Gabeet, Bakery, Biostime Cobeth, Bienxi, DORA Lamb, Dumex Whole Sheep, Iyolote, Junlebao)
Sheep milk powder, which has gradually become the focus, not only makes people feel the enthusiasm and vitality of the industry, but also makes people see the great potential of sheep milk powder, and from this potential, we can see that the great era of sheep milk powder industry is "bursting"!
A hundred flowers blooming, a total of sheep milk powder era
In the sheep milk powder industry in the big era, the competition is intensified, not only reflected in the competition between the second echelon and the third echelon, but also reflected in the market grab of sheep milk powder and cow milk powder. Amid the fierce competition, sheep milk powder has persevered and grown. Mr. Luo Wengao, founder and chief strategist of Zhongtong Media, summarized the trend of sheep milk powder market with several key words in the "overall situation, changes, New Bureau of sheep milk powder" : "First, milking, the particularity of sheep milk powder brand disappeared, the dividend advantage of the category is being replaced by the refined characteristics of formula; Second, branding, the principle of 28 obvious, differentiation and concentration degree intensified; Three, scale, no scale, no brand; Four, fine differentiation, product expansion, organic sheep milk powder show potential; Organic sheep milk powder; Five, the whole family, consumer group segmentation, products to the whole family of consumption layout extension; Sixth, the opportunity of children's powder, the consumption of children's powder replacement upgrade, the potential is tapped."
From subdivided new category, supplementary category to star category, sheep milk powder is riding the "trend" of category dividend. Li Yimin, CEO of Jiabai China, shared in the theme of "Riding the wind and waves, working together to break the circle" that "sheep milk powder industry needs to break the wave of" low self-selection rate of consumers "by virtue of strong scientific research, strong endorsement and strong publicity. Improve the recognition of sheep milk powder category; At the same time, it is also necessary to break the wave of "new difficulties in opening terminal stores", take root in service improvement, and empower channels in all aspects. Only by joining hands with the industry and embracing channels can we create the mainstream era of the sheep milk powder industry."
Ms. Leung Xing, general manager of Bishun, shared "Marketing Heart Era" : "In the sheep milk powder market of the big era, the brand ushered in the" fine "era, from following the crowd to focusing on segmentation, emphasizing the advantages of formula differentiation, from extensive management to fine operation, more professional. Brand marketing also ushered in the "heart" era, from selling goods to managing users, more attention to the team's original intention, sincerity and ingenuity."
Ye Ping, business director of Milk Powder Innovation Category of Jianhe Group BNC China, shared in the theme of BC Linkage, Data Empowerment: "A brand, can make money, large volume, worth long-term investment to hold brand products, can strongly enable the channel, Biostime Cobesis adhere to the strategic priority of goat milk, implement fine operation, independent business department in the factory, focus on goat milk marketing and rely on strong positioning service system in the middle Taiwan, standardize the market order, protect channel interests, for the store escort."
Yang Peihao, chairman of Beenxi, shared with the theme of "Deep Exploration of product value" : "In the market of sheep milk powder, the value of products should always be based on consumer demand, and the focus of brand marketing should return to product value. Sheep milk powder enterprises should deeply cultivate the industrial chain, make the highest cost but also the highest quality products, and create added value through team building."
(Picture in order: Liu Lin, General Manager of Zhongtong Media, Luo Wengao, founder and chief planner of Zhongtong Media, Li Yimin, CEO of Jiabai China, Liang Xing, General Manager of Peixi, Ye Ping, Business Director of Milk Powder Innovation Category of BNC China, Jianhe Group, Yang Peihao, Chairman of Bienxi)
Perspective, cognition and broken, sheep milk powder industry how far in the spring
The brand value of sheep milk powder can not be separated from the insight of consumer market. In the era of the post-90s and post-95s consumers, how to grasp the consumer psychology and habits of these new consumers, so that sheep milk powder can win a place in their hearts? He Man, a famous big data expert and lecturer of Taobao University, analyzed from the big data in "How Post-95s Treasure Mothers Choose Sheep Milk Powder" : "Content marketing has become the normal way of milk powder brand promotion. Multi-dimensional presentation makes the presentation of sheep milk powder brand more three-dimensional and flexible."
From the perspective of big data insight into the consumer market, more professional and more scientific. Gao Dongmei, the president of Zhongtong Research Institute, combined the field visits and investigations of the national maternal and infant market by Zhongtong Research Group and the sheep milk powder foresight team, so that we can see a more real sheep milk market: "The concentration of sheep milk powder market will further increase in the next two or three years. If the production enterprises continue to increase the number of factories and expand capacity, they may face great risks. It is suggested to use the existing capacity for effective circulation and cooperation."
In the theme sharing of the Sheep Milk Powder Market I Saw, Gao Dongmei pointed out: "Milk powder is not a competitive industry, but a competition and cooperation industry. If there is further development in milk source construction and category development, then the industry will usher in another spring."
In the section of "Editor's Meeting Room", benchmark channels from all over the country made their own sharing around the topic of "Why I am optimistic about Sheep Milk Powder -- Strategies for breaking the Situation in the big Era of Sheep Milk Powder".
Shi Qiong, chairman and president of Aiying Room, said: "Improving the gross profit structure is the main function of sheep milk powder in the chain system at present, but as the team of sheep milk powder grows, its drainage function will gradually emerge."
Deng Kangbei chairman Luo Nengcai believes that "if everyone does not want to educate the market, all want to cut leek, that sheep milk powder market is not big."
Shen Zhiqiang, general manager of Green Son Trade, believes: "The new and old sheep milk powder brands should find their own positioning, dislocation competition, in order to make the whole cake bigger."
"Even if sheep milk powder just replaces cow milk, it is valuable: it stops the loss of customers who have this demand," says Peng Yunhui, chairman of Mamadgu.
Yang Huichen, chairman of Hebei Wangziyang, said: "The whole category of sheep milk powder is still in the stage of market education. The high cost of education is daunting. Now we have found a" low-cost "route."
Yan Lin, general manager of Guiyang Milk Supply Company, said, "The sheep milk powder market is mature, but it has not yet exploded. It still needs a pull of the brand and a push of the channel, and it needs to continue to invest."
The increasingly mature sheep milk powder market, without the early "potential explosion" is savage growth momentum, the sheep milk powder growth is gradually slow, how to continue to explore potential, under the pressure to achieve breaking the game?
Excellent agent representatives from the industry Yang Changdong, general manager of Heyitang, Chen Jianfeng, general manager of Qinzhibei, Long Jinxiang, chairman of Guiyang Heshengxinglong Trade, Peng Zongbo, general manager of Yingzhidao Trade, and Zhang Chunyuan, general manager of Guizhou Yanghe Baobao, have made a share on this topic, around the pressure and breakthrough to choose a good brand or good service.
(The pictures are in order: He Man, a famous big data expert and lecturer of Taobao University, Gao Dongmei, director of Zhongtong Research Institute, Shi Qiong, chairman and president of Baby Room, Luo Nengcai, chairman of Dengkang Beibi, Shen Zhiqiang, general manager of Green Son Trading, Peng Yunhui, chairman of Ma Zi Valley, Yang Huichen, chairman of Hebei Wang Ziyang, general manager of Guiyang Milk Supply Company)
Then, what is the sheep milk powder market in the mind of the channel? Is it a "small and beautiful" potential category, or a niche category with insufficient increment and "false name"? Huang Ming, chairman of Jinniu, Liu Jiangwen, executive director and general manager of Nanguo Baby, Li Yuzhang, general manager of Foshan Parent-Child Shop, Zou Bo, chairman of Wawa Country, Zhang Jintao, general manager of Doudou Baby and Baby Products, and other excellent channel businessmen also spoke out their hearts at the meeting site and described their thoughts about the sheep milk powder market.
From a high-altitude professional interpretation to a brand perspective of the market, and then to the voice of the first-line channels in the market, we have seen the infinite possibilities of the sheep milk powder industry in the big era. At the end of the forum, Wang Chen, editor-in-chief of Zhongtong Media, made a thorough analysis of the sheep milk powder category, which once again boosted the confidence of the sheep milk powder people.
And even more exciting is yet to come! The annual Sheep Milk Powder Industry Power Award ceremony will be staged in a colorful way, becoming the most dazzling link of this year's Sheep milk powder Forum -- neon flashing, drinking, sheep milk powder people will be crowned with honors, ushering in the highlight, and sheep milk powder industry will also "galloping" under the spotlight, to meet their own big era.
