In 2019, Kerryard Hotels in China achieved excellent results. At present, the number of Keriad hotel opened more than 50, signed more than 200. Recently, the Keriad Brand Division held a national general meeting at the Keriad Hotel Shenzhen Longhua Dalang Business Center to review the overall work of Keriad Hotel in 2019 and plan the strategic goals for 2020.
Seventy general managers and reserve general managers from all over the country arrived to attend the meeting. The meeting summarized and reviewed the work performance of Keriad Hotel in 2019, and made plans for the work in 2020. The leaders of Jinjiang International Group and senior executives of Vienna Hotel Co., LTD. 's headquarters in Shanghai and Shenzhen also made important instructions at the meeting.
On the site of the conference, Chang Kaichuang, president of Vienna Hotel Co., LTD. Shanghai Headquarters, gave a wonderful speech "See the trend and have a vision", explaining how to see the trend and make the right choice based on the Jinjiang platform. Du Jingguo, senior vice president of Vienna Hotel Co., LTD., also affirmed the achievements of Keriad brand. In 2019, the Keriad team worked together, continuously developed, and proved its strong competitiveness in the industry with solid data.
Zhang Min, general manager of Keriad Brand Division, analyzed the current opportunities and risks faced by Keriad Hotel, and proposed that Keriad Hotel will adopt the strategy of "talent first and build the first Wolf" in 2020, focusing on operation and signing at the same time, and strive to open 300 hotels in 130 cities in China within three years, with the number of signing exceeding 500. Mr. Sun Wei, general manager of Pearl River Delta Branch of Vienna Hotel Co., LTD., Shanghai Headquarters, also said at the meeting that the region will continue to support and promote the development of the brand in the region, and help Keriad take root in the Chinese market and grow steadily.
The brand concept of Kerillard Hotel originated from the age of Great Navigation in the late 15th century. It is a business and travel brand advocating independence, individuality and a never give up attitude towards life. As the brand slogan puts it, "Seize the Moment | live in the present, enjoy the Moment" is Mr Carey's hotel want to pass to each dream on the road of brand concept. From the lobby World space decorated with globes, world maps and quotes from explorers, to the Travel Book bar featuring travel, adventure, history and food books, to the craft beer bar featuring craft beers from around the world, guests can experience the joy of exploring the world from every aspect of their stay.
The hotel was founded in 2000 by the French Louvre Group. In 2015, global hotel giant Jinjiang International Group acquired Louvre Hotels Group, the second largest hotel group in Europe. In 2016, Luffu Hotel Group, also a subsidiary of Jinjiang International Group, started a strategic cooperation with Vienna Hotels Co., LTD. Vienna Hotels Co., Ltd. is fully responsible for the development and operation of the Keriad brand in China. In 2019, Kerryard Hotel has won eight industry awards, including the MBI Golden Airlines Award, AHF Asia Hotel Forum Star Award, and China Hotel Brand Summit Forum "Excellent Investment Value Hotel Award". The hotel brand strength is well recognized by the industry.
With the structural adjustment of "high-end consumption sinking and mass consumption upgrading" in the domestic hotel market, the growth of mid-end hotels has become the trend of industry development. Relying on the support of the whole industry chain resources of Jinjiang International Group, with the support of the innovation gene of the Louvre team and the escort of the strength of the operation of the Vienna team, Kerillard Hotel will continue to deepen the domestic market and create new brilliance in the New Year.
