At the beginning of the New Year, good news came from the 4th Annual China Culture and Tourism Consumption Summit and the Award ceremony of "Dragon Sparrow Award". Kerillard Hotel won the 2019 Dragon Sparrow Award - Best Hotel Brand for Cultural and Tourism Investment. Hundreds of guests from the tourism industry, including the tourism authorities, investors and operators, witnessed the highlight of the hotel.
To have achieved this early in 2020 is inseparable from the efforts that Kerryard has made in 2019. In 2019, with solid operation capacity and strong resource integration ability, Kerillard Hotel has achieved excellent achievements of opening more than 50 stores and signing and preparing more than 220 stores. Carey Yard hotel store performance is also commendable. During the National Day in 2019, the occupancy rate of Keriad Boro Center store in Huizhou exceeded 100% for 7 consecutive days. Xiangya Store in Changsha and Lixin Wanbei Mall Store in Bozhou also achieved a good performance with over 100% occupancy rate for six consecutive days. In 2019 alone, Keriad won seven industry awards, including the MBI Golden Flight Award, AHF Asia Hotel Forum Star Award, Top 100 Hotel Design Award, the Most Influential Golden Finger Award, and the Preferred Style Hotel Award of the International Island Tourism Conference. This is the industry to the Keriad hotel high recognition.
Kerillard Hotel originated from the French Louvre Hotel Group, now affiliated to Jinjiang International Group. The brand concept of Kerillard Hotel originated from the age of Great Navigation in the late 15th century. It is a business and travel brand advocating independence, individuality and a never give up attitude towards life. As the brand slogan says "Seize the Moment | live in the present, enjoy the Moment" is Mr Carey's hotel want to pass to every dream of people on the road of brand concept. From the lobby World space decorated with globes, world maps and quotes from explorers, to the Travel Book bar featuring travel, adventure, history and food books, to the craft beer bar featuring craft beers from around the world, guests can experience the joy of exploring the world from every aspect of their stay.
By 2022, China's middle class will number 630 million, accounting for 45 percent of the population, and the average income of middle-class households will double from 2012 levels, according to McKinsey. Chinese families will spend $1,737 a year on travel, more than double what they spent 10 years ago. In the context of consumption upgrading and the rise of the new middle class, consumers are shifting from being willing to pay for goods to being willing to pay for quality services. This will be a great development opportunity for mid-end hotel brands with high cost performance and distinctive cultural characteristics.
Looking forward to the future, the hotel will continue to embody its "explore, travel, the world" brand core words, set out to continue to provide more comfortable products and services for guests. Relying on the support of the whole industry chain resources of Jinjiang International Group, under the support of the innovation gene of the Louvre team and the escort of the strength of the Vienna team, Kerillard Hotel will continue to deepen the domestic market and strive to reach the scale of 300 hotels nationwide as soon as possible.
