On December 2, 2019, the first hotel in the Greater Bay Area, Shenzhen Qianhai, was officially opened, marking a perfect end to 2019 for Hotel Yu Jinxiang.
In addition to the Qianhai store in Shenzhen, Yujinxiang Hotel also successfully signed contracts with 7 projects in Wuhan Wangjiawan, Chaozhou Xiangqiao, Shanghai Guozhan, Xiamen Haicang, Xuzhou Yunlong, Qidong Huilong, Chenzhou Beihu, etc. The number of hotels in China has reached 10. Among the newly opened hotels, the Qianhai store in Shenzhen reached five full rooms with an average price of more than 600 yuan in the first month of opening, showing its operational strength. In September 2019, Yu Jinxiang Hotel won the H•Design Award at the "Top 100 Chinese Hotel Design International Forum".
The success of 2019 is inseparable from the hotel's brand DNA. The hotel was born in the Netherlands in the 1960s. YuJinXiang hotel brand idea is "Play time. Any time | boring feeling" at Any time. Adhering to the traditional and distinctive characteristics, the brand concept of Yu Jin Xiang Hotel is perfectly integrated into every scene from rooms to meeting rooms, from day to night. Fashion light luxury and exquisite elegance, business and leisure are perfectly integrated in Yu Jin Xiang Hotel. Guests can also be relieved from the heavy and tedious work at Yu Jinxiang Hotel, and feel the irreplaceable fun experience at any time.
In 2015, with the acquisition of Luffu Hotel Group by Jinjiang International Group, the hotel entered the Chinese market. In 2017, Shanghai Hongqiao Hotel opened, marking the brand's new journey in China. In 2018, Luffu Hotel Group, also a subsidiary of Jinjiang International Group, started a strategic cooperation with Vienna Hotels Co., LTD. Vienna Hotels Co., Ltd. is fully responsible for the development and operation of Yu Jinxiang brand in China.
In 2020, the China team will work closely with the French team to introduce stunning new guest rooms and public areas in China based on the principles of low cost, operation efficiency first and customer first, drawing on interior design elements from the birthplace of the brand -- the Netherlands. In addition, Yu Jinxiang Hotel will also strengthen the digital marketing strategy, optimize and improve the digital marketing channels and content, and commit to creating interesting experience for global users on the mobile terminal.
With the growing demand of Chinese people for a better life, supported by Jinjiang International Group and supported by the innovation gene of the Louvre team and the operational strength of the Vienna team, Yu Jinxiang Hotel will be committed to the comprehensive improvement of product capability, service experience and brand perception, and bring to the vast number of Chinese consumers an impressive French luxury experience. At the same time, it brings a set of mature and reliable hotel value investment model for Chinese investors, ushering in a beautiful era of rapid development.
