On November 6th, the 6th China Convention and Exhibition Awards Industry Golden Finger Award Ceremony and the 6th Convention and Exhibition Awards Industry Fair Exhibitor Cooperation Conference was held in Shanghai. The "Magnificent 70th Anniversary • Convention and Exhibition Awards Industry Golden Finger Award Ceremony" was held at the same time. Kyriard Hotel, a pioneering discovery brand from Jinjiang International, was awarded the "Most Influential Brand Hotel Golden Finger Award".
In addition to winning the "Most Influential Brand Hotel Golden Finger Award", this year, Kerryard has also won the MBI Golden Airlines Award, AHF Asia Hotel Forum Star Award, China Hotel Brand Summit Forum "Excellent Investment Value Hotel Award", and Global (China) Outstanding Mid-range Hotel Brand. This is the full recognition of the domestic hotel industry on the strength of the hotel brand, but also the high recognition of the investment value of the hotel.
Kerillard, a pioneering hotel brand from France, is inspired by the age of Great Voyages. "Explore, travel, world" is the key word of the hotel. From the lobby World space decorated with globes, world maps and quotes from explorers, to the Travel Book bar featuring travel, adventure, history and food books, to the craft beer bar featuring craft beers from around the world, guests can experience the joy of exploring the world from every aspect of their stay.
Kerillard Hotel also attaches great importance to creating fun for consumers to explore through creative operation. In succession since this year, with the well-known animation IP ugly doll, iQIYI strategic cooperation and launch theme, let guests in immersive experience feelings of "Seize the Moment | live in the Moment, enjoy the Moment" brand essence.
Kerillard Hotel in the domestic business performance is also commendable. During the Golden Week of National Day this year, the occupancy rate of Keriad Boro Center store in Huizhou exceeded 100% for 7 consecutive days. Xiangya Store in Changsha and Lixin Wanbei Mall Store in Bozhou also achieved a good performance with over 100% occupancy rate for six consecutive days. In addition, the Shantou high-speed railway station, Changsha Furong Square store, Changsha provincial government store, Guilin Railway Station Mixcheng store, Xi 'an high-speed Railway North Station store for five consecutive days full of rooms.
As the domestic hotel market enters the structural adjustment of "high-end consumption sinking, mass consumption upgrading", the domestic mid-end hotel market ushered in new development opportunities. With the strong endorsement of Jinjiang Group, the brand innovation ability of Louvre team and the landing operation ability of Vienna team, the brand vitality of Keriad will be continuously released. Up to now, Kerillard Hotel has opened 38 hotels in China, has signed a contract, to open nearly 200 hotels, in the next 3 years will reach the opening of 300 hotels.
