From November 5th to 6th, the 7th Global (China) Cultural and Tourism Investment Forum and the 7th Global (China) Cultural and Tourism Gold Award Ceremony 2019, hosted by Global Cultural and Tourism Investment Forum Center, was successfully held in Wuxi. With the theme of "New Economy, new culture and tourism, new integration, new space and new driving force", the forum focuses on the cultural and tourism industry market, invites the cultural and tourism circles and related personages to discuss domestic and foreign consumption trends, economic situation, cultural and tourism integration, tourism investment and operation pain points, and prospects the development of various business forms of the cultural and tourism industry. Kyriard, the pioneer brand of Jinjiang International Group, won the "Global (China) Outstanding Mid-range Hotel Brand" award.
From France, the pioneering hotel brand Kerillard, brand inspiration from the age of Great navigation. "Explore, travel, world" is the key word of the hotel. From the lobby World space decorated with globes, world maps and quotes from explorers, to the Travel Book bar featuring travel, adventure, history and food books, to the craft beer bar featuring craft beers from around the world, guests can experience the joy of exploring the world from every aspect of their stay.
In addition to winning the "Global (China) Outstanding Mid-range Hotel Brand" Award, this year, Kerryard Hotel has also won the MBI Golden Airlines Award, AHF Asia Hotel Forum Star Award, China Hotel Brand Summit Forum "Excellent Investment Value Hotel Award". This is the full recognition of the domestic hotel industry on the strength of the hotel brand, but also the high recognition of the investment value of the hotel.
Backed by the strong endorsement of Jinjiang Group, the brand innovation ability of the Louvre team and the landing and operation ability of the Vienna team, the business performance of Kerillard hotel in China is outstanding, and the customer response is very warm. During the Golden Week of National Day this year, the occupancy rate of Keriad Boro Center store in Huizhou exceeded 100% for 7 consecutive days. Xiangya Store in Changsha and Lixin Wanbei Mall Store in Bozhou also achieved a good performance with over 100% occupancy rate for six consecutive days. In addition, the Shantou high-speed railway station, Changsha Furong Square store, Changsha provincial government store, Guilin Railway Station Mixcheng store, Xi 'an high-speed Railway North Station store for five consecutive days full of rooms.
Since its entry into China in 2016, under the guidance of Jinjiang International Group's strategy of "global layout, deep development in China and multinational operation", Kerillard Hotel has opened 38 hotels in China, has signed contracts and will open nearly 200 hotels, and will open 300 hotels in the next 3 years.
With the mid-end hotel market in China entering the tuyere period, under the full support of Jinjiang platform, Keriade will continue to make unremitting efforts, maintain innovation, continue to provide consumers with ultra-cost-effective accommodation products, and continue to create value for the majority of investors.
