On October 28, 2019, the 11th China Hotel and Hotel Supplies Industry Brand Event was held in Beijing. It was organized by HC Hotel network and HC Hotel Managers Club. This event is held by Huicong Hotel Network, which has been deeply engaged in the hotel industry for more than 20 years. It brings together more than 500 professionals from the upstream and downstream industry chain of the hotel industry. As the most French medium and light luxury hotel brand of Jinjiang International Group, Campanile has once again been highly recognized by the hotel industry and won the "70th Anniversary of the Founding of the People's Republic of China" award for the Most Influential Hotel Brand in the hotel industry. Mr. Xiao Bo, President of Campanile Brand, attended the event and accepted the award.
In addition to the theme release, this industry event also set up a number of theme forums. Xiao Bo, president of Campanile Brand, was invited to participate in the roundtable discussion of "How to build a brand to make a brand stand out", sharing the brand concept and market strategy of Campanile brand, and sharing the resource advantage of Campanile brand backed by Jinjiang International Group. Xiao Bo said that to continue the French gene with ingenuity, organically integrate the city characteristics, and create a pleasant stay for business travelers from all over the world will be the original intention of Campanile Hotels, but also the goal of Campanile Hotels will continue to strive for.
With 43 years of brand accumulation, Campanile Hotel brand was founded by the Tittingjue family in France, committed to bringing "the original French lifestyle" to guests, and has built more than 400 hotels around the world. In 2015, Jinjiang International Group completed the acquisition of 100% equity of France's Louvre Hotel Group, the second largest hotel group in Europe. Campanile officially entered China, the French way of welcome in the Chinese market to carry forward. In Campanile Hotel, the public area of the hotel combines the functions of leisure, dining and office, presenting the guests with a distinct personality and friendliness of a French hotel. In terms of hotel product design, room service and food and beverage service, Campanile Hotels fully combines with the needs of the Chinese market, and has carried out local transformation of the service process to perfectly integrate into the local culture. For example, French style meals are served alongside Chinese dim sum dishes with local features to satisfy the stomachs of Chinese consumers. In the full interpretation of the French light luxury on the basis of the local customs exquisitely crafted. With this unique tonality of the brand, Campanile hotels have been well received by the young target consumer groups.
With the excellent service concept and the escort of high-quality resources of Jinjiang International Group, Camplatus Hotel brand continues to operate, and the average rental rate of established hotels is maintained at around 85%. The average room rate of the Shanghai Jing Anplatus Hotel has increased from 500 yuan at the beginning to nearly 700 yuan, and the RevPar(single room revenue) is more than the surrounding high-star hotels.
At present, Campanile has 14 hotels in Shanghai, Nanjing, Wuxi, Yangzhou, Xi 'an, Huzhou and other cities. In the next 2 to 3 years, kang platinum brand in domestic development 300 hotels, will "Stay with US | miss each moment" brand beliefs continue to spread in the Chinese market.
In the upcoming Singles' Day shopping spree, Campanile Hotels will also reward members and customers with Geili benefits. We will issue full-brand no-threshold coupons on the Jinjiang Wehotel platform, "Hotel crazy Special from 151 yuan", limited discounts, first come, first served, the opportunity to stay in the French light luxury online celebrity hotel is right in front of us, you can also follow Campanile Hotels wechat official account online to get. The charm of Campanile, the most influential hotel brand in 2019, is waiting for you to explore!
