In the Golden Week of National Day in 2019, the domestic cultural tourism market is booming. During this year's National Day holiday, tourism consumption hit a new high, with 782 million domestic tourists visiting China in seven days, up 7.81% year-on-year. Domestic tourism revenue reached 649.71 billion yuan, up 8.47% year on year. As an important part of the tourism industry, the hotel industry also has a bright performance.
Kyriard Hotel, a pioneering French hotel brand owned by Jinjiang International Group, is no exception.
Keriad Huizhou Boro Center store has an occupancy rate of more than 100% for 7 consecutive days. Xiangya Store in Changsha and Lixin Wanbei Mall Store in Bozhou also achieved a good performance with over 100% occupancy rate for six consecutive days. Stores in Shantou high-speed Railway Station, Changsha Furong Square, Changsha provincial government, Guilin Railway Station, Vientiane City, Xi 'an North high-speed Railway Station were full for five consecutive days.
During the Golden Week of National Day, a total of 28 stores of Keriad brand nationwide reached the performance target of 100% occupancy rate. In this 11 performance test, Kerillard with strength successfully through the pass, once again highlights its outstanding extraordinary investment value.
The brand concept of Kerryard originates from the age of Great Navigation in the late 15th century. It is a business and travel hotel brand advocating independence, individuality and a never-give up attitude towards life. As the brand slogan puts it, "Seize the Moment | live in the present, enjoy the Moment" is Mr Carey's want to pass to each dream on the road of brand concept.
The world space decorated with globes, world maps and quotations from great explorers, the travel Book bar with travel, adventure, history and food books, and the bar with craft beer from all over the world allow guests to experience the fun of experiencing the new world at every link of their stay.
The exploratory tone of the brand, coupled with the distinctive decoration style, makes the Keriad brand win the recognition of consumers and investors all the way from the beginning of its entry into China. From 2019 to now, Keriad brand has been awarded the "Golden Airline Award for MBI Investment Value Brand" by Maidian.com, "Excellent Investment Value Hotel Award" by China Hotel Brand Summit Forum, 2019 Preferred Fashion Hotel Brand Award by 2019 International Island Tourism Conference and other strength awards.
With the structural adjustment of the domestic hotel market "high-end consumption sinking, mass consumption upgrading", the domestic mid-end hotel market will usher in a golden period of rapid development. Under the escort of the strength of Jinjiang International Group and the efficient operation of the Vienna team, the brand vitality of Kerryard will be constantly released.
The brand currently has 38 stores in operation, has signed a contract and is about to open nearly 200 hotels, and will reach the scale of 300 stores in the next 3 years. The future is promising.
