On November 26, the 8th China (Shanghai) International Hotel Investment Franchise and Franchising Exhibition opened at the Shanghai National Convention and Exhibition Center. The high-end full-service hotel Yu Jinxiang, owned by Jinjiang International and from France's Louvre Group, made its debut in the Shanghai Hotel Franchise Exhibition.
Mr. Zhang Gang, head of Hotel Yu Jin Xiang China, and Mr. Mathieu Rouri, Vice president of Greater China Operations of Hotel Lu Fu Group, delivered a keynote speech titled "Fun" Experience Yu Jin Xiang -- Play Time. Any Time ", showing the unique brand features of Hotel Yu Jin Xiang compatible with elegance and interest.
In this keynote speech, Mr. Zhang Gang shared the history, global layout and brand experience of Hotel Yu Jinxiang, and specially showcased the cultural elements of Hotel Yu Jinxiang all over the world. Mr. Mathieu's sharing focuses on the power measures of Hotel Yu Jinxiang in 2020, which is to optimize the product of rooms/public areas, strengthen the brand consistency, and deepen the brand core.
At the end of his speech, Mr. Zhang Gang refined eight advantages of joining Yu Jinxiang Hotel, which are clear brand positioning, new brand design and highlights, professional operation system, multiple revenue drivers, Jinjiang International Group endorsement, global cooperation network, flexible access conditions and sound and proven business model. The investors on the scene gave warm applause to the wonderful speech and went to the interesting space set up by Yu Jinxiang Hotel on the exhibition site to consult on the cooperation.
The hotel was born in the Netherlands in the 1960s. In 2015, with the acquisition of Luffu Hotel Group by Jinjiang International Group, the hotel entered the Chinese market. YuJinXiang hotel brand idea is "Play time. Any time | boring feeling" at Any time. Adhering to the traditional and distinctive characteristics, the brand concept of Yu Jin Xiang Hotel is perfectly integrated into every scene from rooms to meeting rooms, from day to night. Fashion light luxury and exquisite elegance, business and leisure are perfectly integrated in Yu Jin Xiang Hotel. Guests can also be relieved from the heavy and tedious work at Yu Jinxiang Hotel, and feel the irreplaceable fun experience at any time.
Yu Jinxiang Hotel's clear positioning and comfortable experience are gradually recognized by the Chinese industry. In the "Top 100 Chinese Hotel Design International Forum" held in September this year, Yu Jinxiang Hotel won the H•Design Award.
Since entering the Chinese market in 2017, the hotel has developed at a remarkable speed. In 2019 alone, the hotel has signed on seven hotels, including one in Qianhai, Shenzhen. This will be the 189th hotel contracted by Hotel Turk worldwide and the first Turk Turk hotel in the Greater Bay Area.
Globally, the hotel is the first to set up shop in Montpellier, southern France, together with Campanile Hotels, which is also the main brand of the French Louvre Hotel. With the same roots and different characteristics, they jointly provide guests with wonderful French parking experience, and also provide a new model for the value improvement of commercial properties worldwide.
Zhang Gang said that as people's demand for a better life grows, high-quality overseas hotel brands represented by Yu Jinxiang Hotel will usher in a beautiful era of rapid development with the platform support of Jinjiang International Group. He will lead the team to continue to improve the hotel on the basis of the existing achievements, and strive to create products, service optimization, brand perception for Chinese consumers to bring unforgettable, anytime, anywhere fun experience.
In 2020, the China team led by him will work closely with the French team, centering on the principles of low cost, operation efficiency first and customer first, and drawing on the interior design elements from the birthplace of the brand -- the Netherlands, to launch impressive new guest rooms and public area products in China. In addition, Yu Jinxiang Hotel will also strengthen the digital marketing strategy, optimize and improve the digital marketing channels and content, and commit to creating interesting experience for global users on the mobile terminal.
