2019 China baby food (zero complementary food) industry power list released!

2019-10-08 16:48 0

On September 19, China Children's Media launched the 2018-2019 China Baby Food (Zero complementary food) industry power list at the second China Baby Food (zero Complementary food) Development Forum!

The list honors 12 brands that have made outstanding contributions to the industry. Meanwhile, after months of research and search, Zhongtong Media has found excellent channels to promote the development of the whole industry, and hereby promulgates the channel "Three New" awards.

"Three new" namely: new benchmark, new mainstream, new vanguard!

The following are the winners of the 2018-2019 China Baby Food (zero complementary food) Industry Power Brand List:

◆ Yingshi -- Annual industry Benchmark Award

Start from the beginning, loyal to the quality. In 2008, Yingshi pioneered the blank market of domestic complementary foods, and launched a full range of complementary foods including rice noodles, noodles, biscuits, meat crisp, glucose, Qinghuo Bao and so on at the very beginning of its listing, becoming the first educator of "Comprehensive nutrition category of Chinese complementary foods". Today, as the leader of domestic complementary food, Yingzhi has always been at the forefront of the industry. It has been invited to participate in the discussion of national supplementary food standards for infants and toddlers for many times, and pioneered the launch of infant noodles, biscuits and molar sticks. From product innovation to brand marketing, Yingzhi has always been a worthy benchmark and model in this industry. With ingenuity, respect for the future.

◆ Baby Fashion -- Best product Power Award

Since its establishment in 2011, Baby Fashion has always been based on consumer experience, providing quality products for the industry. In the face of the homogenization of market products, Yingshang constantly adjusts its research and development strategy, starting from improving production equipment and developing new technology, step by step forging super fine rice noodles, Qingyiheng, organic rice noodles and other star products. In 2019, looking to the future of mothers and babies, Yingshang set out again with its excellent products with great product power, creating complementary foods catering to future consumers, and setting up the banner of high-end organic baby auxiliary.

◆ Yiwei -- Best Mode Exploration Award

Yiwei, as one of the first enterprises to produce and research supplementary food in China, has always been committed to providing scientific, healthy and nutritious high-quality supplementary food according to the characteristics of Chinese babies. Over the past 23 years, Eway has continuously explored new models and innovated marketing solutions, products and services, as well as efficient operation of supply chain. In 2019, Yiwei once again explored a new model, with imaginative community marketing, to open up online and offline marketing links, promote the zero food industry marketing upgrade.

Mengcooked -- Best Community Marketing Award

MOE cook since the line, it has gained the appreciation of many consumers. As a brand new baby food food expert app, the biggest feature of MOE cooking is willing to share, 0 tuition fees can allow consumers to complete the gorgeous turn from small white to big coffee, and, MOE cooking sharing mechanism can also allow consumers to share their own products with the treasure mother around the world, in the dissemination of successful experience at the same time, also can meet the vanity of consumers, This new marketing model is worth learning from!

◆ Xiaopi -- Award for the most growth ability

Small leather is a little "not worthy of the name" of the complementary food brand, the name let a person read will feel a little "not serious", but small leather products have been very let consumers at ease, all this comes from small leather pursuit of excellence, achievement of the constant faith. It is based on this attitude that Xiaopi from the UK has become the most popular online top10 complementary food brands in a short period of time. Moreover, through continuous building of its brand influence, Xiaopi is also favored in offline channels and has gradually grown into the new favorite of maternal and child retailers.

◆ The Beginning of Man -- The Best product Breakthrough Award

"Feed" love food festival, healthy China line, strong baby body. Renzhichu Group, known as the "King of Baby Rice Noodles in China", has positioned itself as "focusing on baby intestinal health" since its birth, and has always produced infant nutritional food according to pharmaceutical standards. Its fist product is the first formula rice noodle that has obtained the patent for intestinal protection in China, which has won the recognition of tens of millions of baby mothers and has become the national champion of single product sales. It has created and led the trend of functional nutrition of supplementary food for infants in China.

◆ Bamira -- New Brand Award

Based on the "high quality" demand of consumers, the Thai brand Palmyra has invested heavily in the establishment of its own factory at the beginning, to realize the visual control of the whole production process, strengthening a strong barrier for the excellent quality of products. Parmyra adheres to the health concept of "origin, fresher" and selects Thai jasmine rice. Once launched, it is widely praised by consumers, interpreting the international trend to the extreme.

◆ Baolicen -- Annual Industry Pioneer Award

From research and development to production, from nutrition to safety, Baolichen adheres to the rigorous "craftsman" attitude, dedicates itself to providing the most delicious snack products for mothers and babies, striving to be the top brand of puff in the industry. Bao Lichen with professional technical team, mature marketing channels, perfect logistics system, continue to strengthen the terminal moving pin, simple, focus, lasting, become a dark horse out of the industry.

◆ Besme -- Best Product Development Award

Ingenuity quality, from the source. In order to lay a solid foundation for quality, Besmee carefully controls raw materials, not only selects high quality Taiwan rice, imported wheat from Australia, Beidahuang organic wheat, organic rice and other major raw materials, but also is the only brand with its own organic rice growing base in China. Over the years, Besme has been awarded the national high-tech enterprise evaluation, and jointly with 985 university South China University of Technology to establish China's first infant supplementary food research and development laboratory, with national invention patents, utility model patents and appearance patents and dozens of intellectual property rights, this year also launched organic rice noodles, organic infant noodle series high-end products. Quality tree reputation, innovation to win the market, Besme is destined to become the industry leader!

◆ Bellamy -- Best word-of-mouth Marketing Award

Originally from Australia and popular in China, Bellamy is a dedicated organic producer. From milk powder to complementary foods, Bellamy adheres to the whole organic industry chain. Based on Bellamy's "Seven Organic Commitments", Bellamy carefully selects raw materials to produce baby food trusted by Australian and Chinese mothers. Bellamy's Organic Baby Rice Noodle, a popular product, is full of prebiotics, added iron and vitamin C to meet the nutritional needs of a rapidly growing baby. Bellamy's mission is to create a pure and quality life for the world's babies. Focus on organic, organic, word-of-mouth is Bellamy's best marketing!

◆ Guoxiandovi -- Best Product Innovation Award

Combined with its many years of experience in freeze-dried food export, relying on its own 3 processing enterprises and pollution-free export record production base, Guoxian Duowei brand is committed to creating a "baby's import chemical nutrition expert". In the industry of baby food (zero complementary food), Goxianduodo constantly makes independent innovation and actively explores product technological breakthroughs. For the first time, it uses the world's most advanced aviation freeze-dried food technology to develop functional products that are ready to be used in the entrance and the entrance. In a real sense, it can create a new generation of children's freeze-dried food with zero addition and pure nature for 0-7 years old infants.

◆ Grandpa's Farm -- Best Brand Building Award

"The taste of home, natural heart." Grandpa's farm has been focusing on bringing safer and healthier food for the baby. Its products are selected from high-quality European farm crops, strictly abide by the European food quality and safety system, and full of the good wish of "preparing food for the beloved", just to provide natural, healthy and delicious safe food for the baby. Over the years, Grandpa's farm has always been committed to brand shaping and upgrading, adhering to the "WHET" concept, establishing a reliable and responsible corporate culture, gradually creating its own brand influence, and laying a certain position in the industry.