On May 16, 2019, the China International Organic Products Expo opened at the Shanghai World Expo Exhibition Center. As a barometer of the development of the organic industry in Asia, the Organic Expo has been successfully held for 12 years, greatly promoting the technical exchange and trade in the organic field, and also introducing the concept and concept of organic into more Chinese families.
Over the years, organic milk powder has won the favor of consumers because of its more safe, healthy and nutritious characteristics. As the homogenization competition of milk powder products becomes more and more intense, the major dairy enterprises will focus on the segmentation of organic milk powder. At this organic exhibition, we also saw a familiar figure -- the MØKO organic infant formula "Fresh" by Danish dairy company Mille, which attracted many visitors to stop and ask questions.
So how exactly does Mille's MØKO Organic baby formula differ from other organic milk powders?
First of all, what is true organic milk powder like?
When it comes to organic milk powder, many people have vague concepts. They simply equate organic with safe and natural milk powder, but they are not familiar with many standards and requirements in the production of raw materials, production environment, production, circulation and other related processes.
In fact, organic milk powder refers to milk powder produced in strict accordance with organic agricultural standards. Although the organic farming system varies from country to country, the use of synthetic pesticides, chemical fertilizers, growth regulators, antibiotics and genetically modified varieties are generally prohibited for "organic food." For example, the raw material of organic milk powder is required to come from organic cows, and the cows need to be fed with organic feed and follow the natural environment. The subsequent processing process of milk powder should also meet the organic standards, equipped with special processing equipment, and the main ingredients and nutrients added in the product should also be organic, and the organic content of the final product should reach more than 95%.
Organic food is at the top of the food safety pyramid, while infant formula is the food category with the highest quality and safety level. The organic infant formula born from the meeting of the two is undoubtedly the ultimate play of "natural" and "safe".
The MØKO Organic infant formula launched by Mille at this exhibition is another masterpiece that Mille has been focusing on organic milk sources with a forward-looking vision and accumulated years of scientific research.
Mille is authentic organic, professional organic
Born in the Organic Kingdom, MØKO has received dual organic recognition from both Denmark and the European Union. Denmark, where it originated, is said to have the strictest organic standards in Europe. MØKO truly realizes whole-chain organic "from milk source to product", and strictly follows the processing, packaging, storage and transportation standards of organic food in the entire production process, realizing the whole-process organic traceability.
Unique formula is different from other brands
MØKO is the first organic infant formula with "hot probiotics" BB-12 added to the formula, which not only ensures natural safety, but also regulates the balance of intestinal flora of babies and enhances immunity, which strongly contradicts the previous public opinion that organic milk formula is mediocre.
Despite having the precious selling point of "organic," Mille hasn't slowed down in its efforts to develop refined farming. Mille has also established a partnership with Denmark's top universities to use the latest intellectual achievements to guide the development of the formula. The product follows the development philosophy of "simplicity and effectiveness". No unnecessary ingredients are added, only the right nutrients are retained, which is the best interpretation of organic living concept.
In addition, Mille also adopts the self-built and self-controlled "Mille Standard", which strictly controls the R&D and production process of each can of milk powder to ensure that it passes the triple standard of Denmark, EU and China and has impeccable quality.
At present, this product has been put on the market in Denmark in early May this year. The landing channels are Denmark's top organic and healthy lifestyle supermarkets and high-end lifestyle boutique supermarkets in airports, and it has quickly become a favorite on the shelves. Statistics show that in 2018, organic infant formula in the Chinese market achieved a rapid growth rate of 46.8%, much higher than the average growth rate of 16% for organic food in China. The huge vitality of organic milk powder is being verified by the market.
Consumers need to be discerning in their choices
Nowadays, "organic", as a new consumption concept representing environmental protection and health, is being sought after by more and more people, but also experiencing varying degrees of abuse. Due to the increasing insecurity of air, water, food and other growth factors, more and more newborns also begin to suffer from a variety of health problems, which is the main reason for the popularity of special powder in recent years. As a channel and consumers, only look for the organic production qualification of the organization produced, through the organic certification of products, can be assured to enjoy the pure organic as fake, and from the organic kingdom of Denmark love recommendation, is the most reliable organic protection.
