From August 28 to August 30, 2019 International Island Tourism Conference was held in Zhoushan Islands. Representatives of international tourism organizations, representatives of major island countries and regional cities in the world, representatives of the world's top 10 integrated cultural and tourism groups, OTA, travel agencies, hotel groups, investment institutions, research institutions and water entertainment enterprises will be invited to attend the meeting to jointly promote the development of Chinese island tourism and promote industrial structure optimization.
The Kerillard Hotel of Jinjiang International Group won the honor of "Preferred Fashion Hotel Brand" in the conference for the first time.
"Keriad", which originated from the age of Great navigation in the late 15th century, is a business and travel hotel brand that advocates independence, individuality and a never-give up attitude towards life. At the beginning of its establishment, Kerillard has been adhering to the brand concept of "Seize the Moment/ Live in the moment, enjoy the moment", from the travel book bar integrating travel, adventure, natural history, food and books, to the bar gathering craft beer from all over the world, committed to let guests experience every detail of the hotel to explore the fun of the world.
As a global hotel brand with distinctive personality, Kerillard Hotel has gradually won the recognition of the majority of consumers with its unique differentiated selling points and extreme service after entering the Chinese market. Meanwhile, it has also won multiple accolades in the authoritative field of the hotel industry. From 2019 to now, Kerillard Hotel has won a number of high gold content awards in the industry, such as Star Award, Golden Zu Award and MBI Golden Flight Award.
With the increasingly obvious competition trend of "fast-moving consumer goods" for mid-range hotels in China, the consumption structure of "high-end consumption sinking and mass consumption upgrading" has gradually become the mainstream, and the domestic mid-range and high-end hotel market will usher in a prosperous stage of rapid development. In the recent list of Top 325 global Hotel groups published by Hotel magazine in the United States, Jinjiang International Group has surpassed Hilton, Intercontinental, Wyndham and other international well-known hotel groups, with a total number of 941,794 rooms and more than 8,700 hotels, ranking second in the world.
With the convergence effect of Jinjiang International Group's platform capabilities and resources integration, Kerillard Hotel has been able to rapidly expand its global brand footprint, with a strong momentum of development in 2019. At present, Kerryard operates nearly 40 hotels and has served more than 300,000 guests. Nearly 200 hotels have been signed and are to be opened. In the next 3 years, it is expected to reach the scale of opening 300 stores.
In addition to the expansion of scale, Keriad Hotel is also constantly making breakthroughs in the field of cross-border innovation. Recently, the brand and Ali Pictures Aliyu, taking advantage of the Hollywood hit IP "Ugly Doll" movie in China, launched the exclusive "Ugly Doll" IP themed room, and let young Keriad explore more fun experience.
While meeting the functional consumption needs of guests, the hotel pays more attention to the differentiation advantage of the brand and the integration of local characteristics and culture to enrich the travel and lodging experience. The hotel will continue to iterate the operation concept, so that the hotel's existing world space, world food, craft beer bar, travel book bar, comfort and sleep aid five different selling points will be constantly revitalized. Let each guest can truly "live in the moment, enjoy now"!
