On August 22, 2019, the Luffu Hotel Brand Investment Promotion Conference was successfully held in Chongqing. Jinjiang International Group's "three Musketeers" brand of French Louvre -- Yu Jinxiang, Campanile and Kerillard were once again integrated. In the mountain city of Chongqing, more than 100 investors attended a meeting full of hotel investment wisdom sharing.
Yu Jinxiang Hotel - Return on investment in a full-service hotel "Top student"
Yu Jinxiang brand is a high-end full-service hotel brand, which was born in Holland in 1962. Yu Jinxiang Hotel perfectly integrates the brand tenet of "Play time. Any time, fun at any time" into every scene from rooms to meeting rooms, from day to night, and is committed to creating irreplaceable fun experience for guests, so that they can be freed from heavy and tedious work, and truly become a player in control of the whole audience.
With unique product positioning, ultra-low investment cost and an investment return model envied by many full-service hotels, Yu Jinxiang has owned 4 hotels in the Chinese market and signed 7 new hotels in the first half of 2019 alone.
As its 189th store in the world, Qianhai Store is located in the landmark location of Shenzhen CBD. It has taken shape and has unlimited potential!
Campanile Hotel -- a new generation of French light luxury online celebrity hotels
Campanile was born in France in 1976. As a French light luxury hotel brand entering the Chinese market, Campanile inherits excellent French hotel genes from products to services, and every detail reflects a strong French style. The lobby of each Campanile hotel is a delicate space full of French life elements integrating office, social and light living functions. To create a green livable place full of exotic characteristics and cultural connotations for the sojourning crowd, and through unique social, food, intelligent entertainment elements, so that guests Stay here, even if only for a moment, just like the brand slogan says "Stay with Us, stay for every moment".
At present, Campanile has opened 15 hotels, and 35 hotels are in preparation for opening. It is expected that by the end of 2019, it will successfully cover 30 cities. In the next 3 years, it will continue to set up stores in first-tier cities and new first-tier cities in China, and the number will reach 300.
Kerillard Hotel -- a pioneer crossover hotel with a global outlook and continuous exploration
The brand concept of Kerryard originates from the age of Great Navigation in the late 15th century. It is a themed business and travel hotel brand that promotes independence, individuality and a never-say-die attitude towards life. Kerillard's world space decorated with globes, world maps and quotations from great explorers, travel book bar with travel, adventure, history and food books, and craft beer bar from all over the world allow guests to experience the fun of exploring the world from every link of the stay.
Kerillard's slogan is "Seize the Moment, live it, enjoy it".
With super operation ability, resource integration ability, the new store performance improvement record has been well-known in the industry, the investment value of the hotel is also repeatedly recognized by the professional institutions. At present, there are 38 hotels in operation, nearly 200 hotels have been signed and are to be opened. In the next three years, the scale of opening stores will reach 300.
With the consumption structure transformation of "high-end consumption sinking, mass consumption upgrading", the domestic high-end hotel market is about to usher in a golden period of rapid development. With unique brand differentiation, the "three Musketeers" from France -- Yu Jinxiang, Campanile and Kerillard, under the strength escort of Jinjiang International Group and the efficient operation of Vienna team, will bring wonderful personalized business travel experience to consumers and bring the most valuable investment return to hotel owners. Create a new record of overseas hotel brand clusters expanding in the Chinese market at the Chinese speed, a new legend!
