In the early summer of 2019, cherry freedom became another hot search term on the Internet after latiao freedom, milk tea freedom and Starbucks freedom. The ability to grab a slice of Northwest cherries in season has become a new standard for self-assessment of whether people are mixing well enough and, while not yet evolving into a serious economic index, has become a "15-stage cut-off point for women's financial freedom." The reason why "Cherry Freedom" resonates with many Chinese female white-collar workers is more a reflection of the new generation's attitude towards exquisite life. It has become a symbol of the pursuit of intelligent life and quality life under the general trend of consumption upgrading. The Northwest cherry of the United States is favored precisely because of the strict supervision of food safety by the United States government. Compared with the international standard of diamond 4c, it is praised and sought after by consumers in many producing areas.
Sweetness:
Northwest cherry is the general name of cherry rich area located in Washington, Oregon, Idaho, Utah and Montana in the northwest of the United States. Under the natural irrigation of volcanic ash soil of the Rocky Mountains at 37 degrees north latitude with an average elevation of 2000-3000 meters and pure alpine snow water, the temperature difference between day and night is as large as 10 degrees. It resists pests and makes the fruit rich in sugar and water, with a sugar content of 17-23%, much higher than that of watermelon (7%) and apple (13%). Local farmers raise thousands of bees to do the job of natural pollination, ensuring that each cherry grows for 900-1400 hours below 7.2℃, hibernates for 65 days, and RIPS naturally on the tree before being picked by hand. Due to differences in natural environment such as soil, climate and temperature difference, it is difficult for cherries from other producing areas to compare with those from northwest China in taste or appearance.
Temperature:
Each year from the beginning of June to the middle of August is the harvest season of cherries in the northwest of the United States. After picking cherries, farmers load and cover them with shallow trays to reduce bruises and prevent the fruit stalks from drying out. They are quickly transported to the thermostatic packaging plant within 1 hour for pre-cooling, cleaning and selection in 0℃ ice water, and then graded by a combination of machine and manual detection. Us government scientific research institutions invest heavily in variety selection, frost prevention, integrated pest management and quality control every year, strict import and export standards, according to color, size, firmness, sugar levels of classification and reinspection. To ensure that every Northwest cherry exported to China meets the Chinese consumer's strict demand for fresh, crisp and high-quality taste.
Freshness:
From the branches to the tip of the tongue, the "Lingxian direct flight" of 48 hours by chartered plane reduces the transit time to the maximum extent to maintain the freshness and taste of cherries from the northwest of the United States, and presents to consumers with almost the same quality of origin. On the other hand, the whole cold chain temperature control is kept below 0℃, and the professional cold chain logistics transportation technology also guarantees the fresh and moist taste of Northwest cherry. Mr. Wang Miao, Marketing Director of Northwest Cherry Association in China, said in an interview, "Since June every year, the chartered" cherry plane "will fly several times a week to bring fresh Northwest cherries from Seattle to China. Within 48 hours, consumers in major Chinese cities such as Beijing, Shanghai and Guangzhou will be able to taste fresh cherries."
Crispness:
American northwest cherry is sought after by white-collar workers as "beauty fruit", ancient Chinese medicine books said that it can "moisten the skin", "good color, beautiful state", often eat can make the skin more smooth and moist. This is mainly because cherries are extremely rich in iron content, iron content per 100 grams of pulp is the same weight of strawberry 6 times, 10 times of jujube, hawthorn 13 times, apple 20 times, known as the diamond in fruit. There are seven varieties in the Chinese market: Sherry, Taton, Binying, Rabin, Skeena, sweetheart and Renee. The fruit is large, the pulp is rich, the fruit stem is green, the color is bright and dark red, the entrance Q bullets burst pulp, the aftertaste is tender and sweet and crisp. During the nearly 50 days that Northwest Cherry has been on the market in the United States, there are different varieties and flavors of Northwest Cherry at each time period, which is a feast for Chinese consumers.
"Cherry is free and delicious". It is reported that the Cherry Association of Northwest America will create a more spiritual life style and an art space with its own scenes for cherry groups with high income, high education and high requirements in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu and other cities through a new marketing method of pop-up + crossover + linkage. And linkage Jingdong Mall, China Eastern Origin Direct, Tmall, Hema Fresh, Wal-Mart supermarket, Sam's Club and other online and offline well-known brand channels exploded sales.
