As a dark horse in the auto market in recent years, Nissan Tule (Y62) model has continuously entered the top three sales of full-size SUV in China in recent years. Last year, its sales volume has been close to the champion Toyota Rand Kuroze. With the continuous sales heat of Tule model in recent years, the corresponding auto parts market is also in full swing.
At the end of last year, an appearance upgrade scheme named Tule Lord Version appeared in the parallel import car market, attracting the attention of consumers and car dealers with its bold styling language and visual impact design style, and breaking the domestic auto parts market dominated by copycat and imitation, setting off a market trend based on the core concept of original design.
However, in the Chinese market where the pursuit of "cheap and beautiful things" and the protection policy of "design property rights" are not sound enough, if they want to take "original design" as the core competitiveness of their products, they will face enormous pressure from all aspects in the following market dynamics.
The parts market is surrounded by Tule in endlessly
In the past six months since its launch, Tule Lord version, designed and developed by LIMGENE, has taken the lead both in terms of sales and reputation, which is a very comforting thing, indicating that the consumer consciousness of Chinese people is more and more inclined to buy products with intellectual property protection, and more and more recognition of Chinese independent design, especially in the post-market.
Through the success of the Overlord product, let's take a look at some of the features of the Tule Overlord from the LIMGENE team who "make design the focus" :
First, forward development, original design
Original design is more than drawing on paper, a lot of brainstorming and initial hand-drawn work is the premise and guarantee of product design height
The design and development of vehicle models is not equal to the creation process of a painting or an artistic work. A large number of design scheme production communication is the basis of product maturity, and the review, modification and screening will continue to repeat.
The forward development of A model product requires a lot of behind-the-scenes work. A-side production, sludge analysis, data analysis and engineering adjustment are not the technical capabilities of ordinary product manufacturers and "small workshops".
Each component affects the overall industrial design difficulty and production cost. The pursuit of LIMGENE is not only the appearance of cool, but also to strictly ensure the assembly accuracy of products and long-term use of quality and safety.
Screenshot of engineering analysis
Based on the precision to micron level 3D scanning data, rigorous design attitude and rich working experience to ensure the rationality and safety of the product under the premise of achieving seamless connection between the components. And for air intake, wind and other parameters should also be grasped.
During the debugging process of the Tule leading master version kit, the intake test was carried out, and the engineering data was accurate to microns
Two, metal relief, product DNA
As the first modification brand in China that perfectly combines metal carving process with custom modification of cars, the use of metal as decoration and embellishment of products has become one of the characteristic elements of LIMGENE brand.
Metal trim details
Seiko carved texture changes, compared with the traditional decorative pieces appear more beautiful, at the same time, this is also the design team in the process of development and consumer interaction effect, in the follow-up products owners may be able to customize their own love of the car metal ornaments and random collocation.
3. Product user experience
Aftermarket auto parts products, usually by the logistics company wooden frame transportation, or is simple cardboard box, few brands are willing to sacrifice the cost, and Lingji brand bumper, small to metal parts, are designed and printed exquisite packaging, and in the kit with installation instructions, so that customers get assembly model fun, further enhance user experience.
The picture shows the chaotic packaging transportation mode of auto parts market
The picture shows the specification packaging and installation instructions for LIMGENE brand products
In addition to packaging and instructions, LIMGENE brand at the cost of fine painting for all factory Lord kits, one is concerned about the uneven level of auto parts shop, resulting in deviations from the final effect of the sample case; Second, it saves the cost of customers, so that customers can complete the installation in a few hours, instead of spending several days of time and hours for the refit shop to spray paint
Iv. Product patent and evaluation report
As one of the few positive brands in China, the protection of intellectual property rights is also the core strategic plan of Limgene brand. While setting up complex technical barriers in the process of R&D, Lairlord Suite also establishes long-term strategic cooperation with professional intellectual property companies and professional law firms.
Tule Lord Version has obtained a number of appearance patents, and after strict screening through the State Intellectual Property Office comprehensive assessment, completed the patent assessment report, protected by the Patent Law of the People's Republic of China.
Finally, the Lairong Kit is sold well. The author believes that the original products in the domestic auto market are bound to become the development trend of the auto parts market in the future. In this regard, not only the original team should make efforts, but also the consumers should have more consciousness of supporting the original products.
