Due to the policy guidance, big data, cloud computing, the Internet of Things and other new generation of information technology are developing rapidly. The development of various industries in China is facing major changes and development opportunities, and the field of sports has also been brought up in the process of informatization in recent years. The influence of information construction on national fitness, competitive sports and sports industry is more and more significant, and the impact and opportunity coexist.
Smart Sports Development under Informatization Wave -- Why Focus on Sports Big Data
Swept by the wave of informatization, the huge energy contained in big data resources is constantly released. The arrival of the era of big data is changing people's lifestyle, thinking mode and research paradigm, and all walks of life are thriving due to the explosive development of big data.
In this context, the widespread mention and application of high-frequency words such as big data, informatization and cloud computing in the sports industry shows that the combination of sports and big data is standing at the forefront.
As a sunrise industry, sports industry is developing with each passing day, but it also shows the mismatch between the people's growing demand and the speed of change of sports industry, as well as the separation from its transformation mode.
For example, the formulation and implementation of national fitness policies by the government, the operation and promotion of national fitness by enterprises or social organizations do not match the needs of the people. Another example is the imbalance of sports development, including the imbalance of sports area development, the imbalance of people participating in sports, the imbalance of levels of participation in sports activities, and the imbalance of sports facilities and funding investment.
This shows the huge potential for the development of the smart sports industry based on the Internet and with informationization as the core, and also proves the necessity of the application of sports big data in the sports industry.
Smart Sports Development under the wave of National Fitness -- Smart sports solutions based on Big data
As a sports Internet enterprise based on the cause of national fitness, Sport Share deeply cultivates smart sports, focuses on mining the advanced application of big data in the field of smart sports, and is committed to building a new ecological development of smart sports with intelligent interaction and a virtuous cycle. The new ecology extends to the landing level mainly through the "four-step" strategy, that is, opening up channels, building platforms, building centers and guaranteeing operation.
Open up the main channels of big data generation, mining and collection
First, through the information construction and intelligent transformation of sports venues, the intelligent upgrading of events and training, the introduction of intelligent offline genes, to first open up the main channels for the generation, mining and collection of big data of national fitness.
Take the smart arena built by Sports Sharing as an example. Based on traditional stadiums, sports sharing Smart arena has established an independent and complete sports ecosystem of Internet + wisdom + health.
Once users enter the venue, the mobile terminal or smart bracelet of the venue can record the basic data of the user's body to form a personal fitness file. Combined with the integrated health detection machine introduced by the venue, detailed physical health monitoring report can be generated for users. The 360° intelligent area identification camera in the stadium can collect the user's exercise track, exercise frequency, exercise habit, exercise effect and other fitness-related data in the exercise place, record the whole process of exercise, and provide professional exercise prescription for the user's exercise habit and exercise behavior according to the big data, so as to guide the user to carry out effective national fitness behavior.
For operators, smart venues also mean greater convenience and humanity. The introduction of venue management software will promote the financial ledger in the venue to be open and clear, to eliminate artificial private cash collection, change errors and other mistakes; Keep the goods in and out of the warehouse updated in a timely manner, but also can avoid the loss of goods or false accounting and other problems; The application of intelligent control system can also reduce the energy consumption of venues. This series of measures will eventually realize the information-based management and data-based operation of the venue, liberate the manpower of the venue, improve the operation efficiency of the venue, and the operation data of the venue can also be completely stored.
In addition to individual sports data and venue operation data, group image data is an important reference basis for government agencies to promote national fitness work. The intelligent passenger flow statistics and analysis system based on face recognition in the smart venue can carry out annual, monthly and daily traffic statistics in the venue, and grasp the user label portraits of offline customer groups in real time through MAC recognition and matching, thus accumulating valuable mass image big data for the future in-depth operation services of the venue.
In addition to the smart venue service system, Sport Share also has smart competition service system and smart training service system. Their two subsystems can exist in the form of more complete services with smart venues, or they can be separate systems to cooperate with the development of events, activities, training, education, etc.
At the event level, it is the main demand of intelligent running of the event to meet the needs of multiple players through the integration process. The Smart Event service is based on the event management system. Participants can easily and quickly complete the event inquiry, registration and purchase of derivative services through the Smart event service system. They can also quickly check the results and related event graphic reports after the race.
Enterprises, governments and other third parties can use multiple application subsystems and module functions, including event registration, event timing and scoring, event information system integration and construction, event service guarantee, SMS sending platform, etc., to carry out task allocation, delivery, coordination, management, execution and other project management work. As well as data management for each event, such as registration fee collection, registration review, participant sign-in, event results announcement, event report release, etc.
Intelligent training is based on the training management system, linking the student end, the coach end, the institution end and the government end, and through the intelligent upgrading of sports venues and the application of smart sports equipment, the data of students, teaching videos and other materials are retained. Students can register, select courses, sign in, inquire about courses, inquire about sports conditions, manage physical fitness report and other functions through the student side. Coaches or institutions can handle educational affairs such as attendance management, class scheduling management, student learning follow-up through the system.
The data of each end is summarized in the background, which is convenient for institutions and the government to supervise and check at any time, and ensure the authenticity of teaching data. The competent authorities can also take this as a basis to effectively grasp the development status of various sports training in the region, facilitate the formulation and implementation of relevant programs and policies, and ultimately promote the balanced development of various sports.
Build a basic platform for big data storage, transmission and update
On the basis of opening up the big data collection channels, the second step is to build a national fitness Internet service platform based on the big data of national fitness, which can satisfy the government's guarantee of people's participation in national fitness.
The national fitness Internet service platform advocated by Sport Share connects users, enterprises, merchants and government agencies with the dual-body mode of "government + society". Based on regional characteristics and needs, it is committed to revitalizing platform operation by means of information, Internet thinking and marketization, and building a scientific virtuous circle of national fitness.
For example, "Chengyang Sports" project, which has been built by Sport Sharing, as a public platform for national fitness led by Chengyang Education and Sports Bureau, has established an efficient and linked mass sports service Internet platform for gymnasium, people's park, 6 street community centers, 2 sports clubs and 37 civic sports places in Chengyang District.
On the one hand, by integrating regional venues, coaches, events, training, sports medicine, sports tourism and other resources, combined with venues, training and event backstage systems, the platform realizes data-oriented, open and transparent sports information, builds a unified regional sports information display platform for enterprises and merchants, and provides a comprehensive sports and fitness activity platform for the masses. Solve the problem of bidirectional fitness information asymmetry.
On the other hand, the platform can also become an official channel for the implementation of sports policies and the issuance of government subsidies. As the implementation platform of the government's policies to benefit the people, it helps to implement real measures for the convenience of the people, benefit the people and benefit the people, break through the barriers between the masses and the provision of sports services, and achieve the balance between the people's growing needs for a better life and the supply of sports services.
Meng Yazheng, Director of the General Administration of Sport, commented on the Chengyang Project: "Collecting data on the fitness behaviors of the national fitness masses to provide accurate national fitness services should be regarded as an innovation and development of national fitness work."
Build the decision core of big data monitoring, management and application
Industrial big data is the biggest and best application field of big data. At present, there is no unified management of big data in the sports industry, the information is relatively decentralized, and the respective management means and methods are relatively traditional. There is no good sorting and application of data information, which leads to the decision makers have no clear understanding of the sports consumption habits of the masses. Therefore, the concrete implementation of it. As a bearing platform for sports big data to play its due value in the sports industry, sports big Data monitoring center came into being.
As a data-oriented platform for third-party institutions dominated by the government, the sports big Data monitoring center can eventually collect the big data of national fitness from both online and offline parties, such as sports events, sports training, sports people and sports health.
The manager can judge the gathering situation of crowd sports by monitoring the real-time passenger flow and cumulative passenger flow data of the fixed sports places. According to the number of project sites, booking situation, gender and age of the sports people, and the proportion of the population distribution places, the manager can consider whether a region should add fitness points, where to add fitness points, and what kind of exercise points to add. And each fitness point can adjust the management means according to the time distribution of passenger flow size, in order to improve the effective utilization of fitness places.
In addition, managers can also obtain big data about the annual event number, project distribution ratio and number of participants, as well as the number of training institutions, the number of students/teachers, training project distribution ratio and other big data. Through horizontal and vertical analysis of these data, the process presentation and effect evaluation of the event and training can be carried out. Effectively guide the healthy development of competition and training industry.
In the future, the monitoring center can also introduce more third-party platforms to import and collect the data of sports goods, competitive sports and other industries, comprehensively control the data of the city's sports fitness venues and related industries, and then make immediate response to the development status of competitive sports, national fitness and sports industry, so as to maximize the application of social sports resources.
Post-operation supported by big data
The national fitness information construction provides big data collection and transmission channels for the sports big data monitoring center, while the analysis and application of big data provides scientific data support for the development of sports industry with national fitness as the entry point, feeds the subsequent scene landing and continuous operation, and optimizes the allocation of sports resources. Promote the information construction of national fitness and the development of national fitness activities.
In terms of sports venues, the "integration" process of sports venues operation can be promoted. Based on big data analysis and combined with the actual situation, specific measures will be developed in terms of venue renovation demand, venue distribution optimization, business model upgrading and venue crowd introduction. At the same time, implementing the strategic policy of "pilot first, comprehensive expansion", relying on the smart upgrading of a number of sports venues, as a template to improve the management mode of venues, to promote to more venues. In the future, the "one-card" system can also be promoted and implemented for multi-museum joint operation to tap the stock resources. Through large-scale operation, the service quality of venues can be improved, activity costs can be reduced and value can be maximized.
In terms of event services, the "diversified" development of events can be promoted based on the comprehensive analysis of big data. According to the sports data and sports needs of the sports people in the region, we plan, organize and hold various types of mass events, and use the feedback data of the events to improve the service experience of the events, so as to meet the growing sports consumption needs of the people. At the same time, it vigorously supports the development of regional characteristic sports, such as marathon events, ice and snow sports, kayak sports, etc., to help build regional independent sports IP events.
In terms of sports health, the "customized" service of health records of sports people can be carried out based on the data of pre-exercise people and their sports health needs. According to the distribution of sports population, intelligent fitness equipment should be reasonably increased in existing sports and fitness venues to provide online health file generation services. At the same time, it can integrate the existing expert resources of sports and fitness guidance, provide online consulting services for sports enthusiasts, and open customized sports prescription services. We provide professional exercise prescriptions, build customized health records for sports personnel in need, and urge them to exercise reasonably and scientifically.
The quality of sports service under the guidance of big data is improving day by day, so that the people's sports experience can be improved, and the enthusiasm of the people to participate in sports and fitness can be enhanced imperceptitiously, so as to bring in more sports data and absorb more nutrients for the development and operation of smart sports under the national fitness scene. Successfully construct a real intelligent interaction, a virtuous circle of the national fitness industry closed loop.
Smart Sports Development under Big Data scenario -- Looking into the future
In the big data scenario, the development path of smart sports is from the Internet, information and data in the vertical subdivision field to the platform of data sharing among various fields, and on this basis, further mining, and further moving towards more advanced intelligence.
Following the principle of key entry and point-and-line connection, sharing takes national fitness as the entry point to get through the online and offline behaviors of national fitness, break the data boundaries within the system, build an unbounded national fitness ecosystem that truly connects the government, enterprises and the masses, achieve fast link, and jointly form a work pattern of "government-led, enterprise participation and social response". On this basis, and on the basis of the collected data to formulate norms, provide services, to achieve big data feeding.
In the future, in addition to the national fitness field, access to more data services in the field of sports, mining more big data information, and doing incremental services will become the focus of the work of sports Share.
