Yishang Hotel recently appeared in a subway station in Shenyang such a group of advertisements. It stands out in numerous subway station advertisements and successfully attracts the attention of many people walking on the road. It makes people's eyes bright and arouses discussion.
All the copy in red, let this AD "come with voice."
Yes, it's more of a skill than just print advertising. Because this is Shenyang, so the advertising copy is magic northeast dialect.
Whether it is the above "noisy bar fire", "barbar drop" or this "where the Ka da pinch?" The reader's mind will automatically translate it into a northeast accent.
Once the advertisement was released, it instantly became the focus of attention on the subway on that day. Many passengers stopped, watched, took photos and talked about...
Standing in front of this big screen advertisement, the smell of ballastness in the Northeast dialect comes to my face.
"Noisy son, fire", this AD is pretty grumpy. The character is a sleeping baby, which naturally forms an interesting contrast.
People notice the AD from a distance.
Large white space, characters and dialog box form, so that the picture is very simple and obvious, with a sharp contrast to the crowded subway station.
"What do you think? Book a room now. "This is too direct, and most people will not like it. But when it came from a cat, the cuteness of the contrast reappeared, counteracting the aversion to marketing. She is cute, has a temper and has her own voice. She has a strong sense of being familiar with the Northeast dialect. It is like meeting the goddess in the subway, but she is chatting with you in the Northeast dialect, which must make you impressed.
It is understood that this is a nearby newly opened Yishang hotel - Shenyang Olympic Sports Center store advertising.
The purpose of advertising is to tell passing passengers, "We're coming."
And take a look at Yishang Hotel this operation: according to the characteristics of the environment of advertising, the psychological characteristics of the audience, in the visual design of the poster, and copywriting have intentions. And for the people of Shenyang, choose to use friendly and humorous Northeast dialect, is the punchline, successfully attracted the eyes of passers-by.
And then sneak the hotel's selling points into it. Quiet, "farewell to the noisy world of fire"; There is pie, "living in good condition, excellent". The picture is related to sleep. It quickly captures the eyes of consumers and wins their favor through the charm of the northeast dialect, and then conveys the characteristics of the hotel itself. It's pretty down to earth.
Can let you take a look at the hotel advertising, should be the intermediary drop.
Yishang Hotel focuses on the core concept of "light fashion, stylish life", preferably catering, three-dimensional bath, high-quality sleep, invisible service and so on, which perfectly interprets the modern Nordic lifestyle.
Clean and comfortable room, gentle and elegant colors, let you enjoy the quiet, away from the noise
Bright and spacious dining environment, eating effect bar
Smart rest space, where to sleep ~
