Abstract: Recently, Guangzhou Yishang Hotel appeared customized theme room, is the hotel cartoon scene marketing and a new attempt.
Now all kinds of crossover emerge in an endless stream, especially virtual and real crossover, Mid-Autumn Festival this traditional festival how to play? Yishang Hotel, a subsidiary of Dongcheng International Group, works with the Chinese comic "China Niang" to create an immersive cross-dimensional experience in the form of hotel + Chinese comic IP. The Mid-Autumn Festival themed room of Yishang Hotel is a combination of Chinese cartoon elements and specific scenes of the Mid-Autumn Festival. Can we break the dimensional wall this time?
It is reported that in the Mid-Autumn Festival approaching, Guangzhou Yishang Hotel Zhongshan eight store appeared a pop-up theme room. The theme of the Mid-Autumn Festival, coupled with the theme of the national style of the cartoon Chinese Niang, the characteristic elements of the decoration permeated the whole room.
This crossover connects comics with specific scenes in life and integrates them into the design and elaborate layout of guest rooms. Room oversized poster wallpaper, bed flag, pillow, ground paste, the whole room of the Mid-Autumn Festival atmosphere set off incisively and vividly. Enter the room, and the combination takes over your vision.
This is a time to combine the concept of the hotel with the animation of the second dimension, and combine the elements of the festival with the decorative design of the characters. For the guests to stay in a different Mid-Autumn Festival atmosphere, not only retain the traditional culture, but also close to the culture of young people. Let it feel the freshness and surprise!
This is not just a simple pile up, Yishang Hotel intimate into more interactive elements, in the toiletries packaging, gift drink listing, door stickers, even tissue bag, are carefully designed scene dialogue, for you to create a lot of unexpected surprises!
In addition to visible and touchable theme furnishings, in Yishung Hotel more wearing Mid-Autumn Festival elements of the Han costume COSPLAY cartoon characters of the front desk sister, serving tea for guests, check-in procedures, vividly to the guests to create a cartoon scene experience!
The hotel industry is trying to seize the dividend generated by consumption upgrade, and IP has become the most popular choice. But what matters most is the most basic consumer experience. Yishang Hotel and China Niang this hand in hand will enable the two brands to achieve strategic complementary resources, linkage marketing. The cross-border cooperation launched this time will also become the benchmark for hotel cross-border cooperation. We need to figure out what young people like and create new Spaces for young people's social sojourns. Life can be more interesting and imaginative. This is also a continuation of the concept of Eishang Hotel - to bring differentiated experience to guests.
This Mid-Autumn Festival, in the search for secret music dimension theme pop-up room, everyone together to break the dimension wall of trouble, stay in Yishang Hotel, experience the hotel + cartoon scene immersive experience. Every passenger on the road can release the tired mood hidden in the journey/life, so that everyone can feel the new accommodation experience of the "light fashion, style life" of northern Europe modern lifestyle brought by the "five types" (namely "style contact", "style eat", "style play", "style drink", "style sleep")Live Charm products.
