In the impression, the hotel industry has been using posters or online graphic advertising for publicity, but with the change of The Times, today's young people, no longer eat the traditional advertising that set. They have an attitude towards life and reject the unilateral output of information. Most brands are trying their best to attract attention. How can they make a strong voice without causing resentment?
Cute? Funny? Affection card? ... No wonder.
Yishang Hotel, a subsidiary of Tossen International, launched a video titled "Ex 4" Ex Came to Me Late at night....... H5 short video, aimed at the psychological characteristics of young people, a issued, attracted a lot of attention and crazy forwarding, broke the hotel industry advertising communication marketing new play.
The characters in the story, Lulu, Liang Liang, Wen Yi and "Ex", are closely following the current hot news in the entertainment industry, full of hot news. In a lonely cold night, suddenly received a message from his ex-girlfriend, play the essence of the story so started
The most afraid of the ex's sudden concern......
Friends of the small theater, each play is very sufficient
What a surprise! Are you surprised?
The result was "absolutely unexpected", Eishung hotel to light, humorous, with a few jokes and plot twists, soft placement of the New Year promotional advertising. This unique creative combination is not only relaxed and fun, but also more participatory and immersive. Fully show the transmission of "light fashion" hotel brand positioning, quickly capture market hot spots, directly poke consumers real pain points, deep and accurate, direct consumer heart brand cognition, to achieve the goal of marketing activities and the key to shaping the brand. It really "understands" what young people are interested in, and maximizes brand exposure.
With the brand concept of "light" fashion and "stylish" life, Yishang Hotel creates exquisite, creative and fashionable product style, which just caters to the attention and exploration needs of the majority of young elite consumer groups, and is deeply loved by them. The hotel's "understanding" and understanding of consumers' interest and value choice have been fully integrated into the overall hotel operation, striving to create a relaxed, pleasant and comfortable fashion elite business travel space, strengthening the experience of five senses in every detail. In the busy business trip work, can also unload the pressure and tedious, enjoy the ease of freedom of relaxation, relearn the forgotten long impromptu life?
Yes, at Yishang Hotel, you can find your own freestyle at any time. We look forward to extending this easy style to more marketing activities and bringing more visual surprises to consumers.
