Zhaomitong is a domestic well-known enterprise news release platform with 16 years of experience. While organizing professional press releases, as a public relations enterprise, it keenly discerned the new communication force of Internet marketing, and gradually developed into its now important product service.
Network marketing is the Internet unique way of marketing, earlier network marketing is E-mail marketing, but its spread range is narrow, slow, although the effect has, but compared to the explosive network marketing is still a little "backward". At present, the main means of network marketing is we-media marketing, typical ones such as wechat marketing, Weibo marketing, and even forum marketing. In addition to maximizing the convenience of the network, these marketing methods can also expand the marketing audience to a large extent, and even create a unique phenomenon of "universal marketing".
Knowing the advantages of this marketing mode, we keep up with the pace of The Times. In addition to consolidating our own professional press release "business", we also develop network marketing, gradually innovate in its operation mode, and constantly improve the service level to meet the needs of customers.
The traditional public relations operation mode is "charge by word" : first measure the area, and then convert the area into words. This way has been used in China for 20 years, which can bring a lot of profits for public relations enterprises, but it may also lead to the decline of its quality. After all, its energy is focused on publishing, and a series of phenomena such as "pulling customers" and "sending rebates" will naturally occur. In order to avoid this phenomenon and seek for long-term development, Zhaomun adopted a new model of "charging per article", and clearly proposed "transparent transaction, no rebate, promise effect". As soon as this model was launched, it received great welcome from customers. Thus, Zhaomitong also developed many customers.
In order to make customers' brand stories spread more widely, Zhawen collects more and more resources and has requirements on the quality of resources. On the other hand, Aswen has been trying to follow the trend of fashion. In the early days very popular "Wang Po selling melon style" advertorial, now has been gradually phased out by Zhaodong. In the era of increasing netizens' requirements and quality requirements, it is difficult for such advertorials without news points and not strong readability to survive, and it is difficult for such advertorial communication to create much value for enterprises. Therefore, both resources and quality will be the place where we continue to work hard.
