From May 24 to 27, 2018, the 15th Shanghai World Tourism Expo SWTF(hereinafter referred to as "Tourism Expo"), co-sponsored by Shanghai Tourism Administration and VNU Europe Exhibitions Group, was held in Shanghai Exhibition Center, China. Sunway Group, together with Tencent WeChat, brought "WeChat Go and wechat Pleasure Card" to participate in the exhibition.
Now in its 15th year, the Tourism Expo is a well-known, high-quality, professional and international annual tourism event. In 2018, 370 specially invited buyers came to the 2 days of professional days, 11,925 professional visitors, and 43,820 people were received by the general public in the 2 and a half days of public open days.
The World Tourism Expo under the China-Eu Tourism Year
This year, 750 joint exhibitors from 53 countries and Macao region of China will provide tourism resources display and sales services of preferential tourism products. As the birthplace of business talks and cooperation opportunities in tourism and related industries, more countries, regions and tourism enterprises will build new trade and cooperation partnerships at this grand event, and open a new win-win model for closer tourism cooperation.
According to the 2017 Big Data Report on China's Outbound Tourism, Chinese citizens made more than 130 million outbound trips in 2017 and spent $115.29 billion, maintaining their position as the world's largest source of outbound tourists. Especially, driven by the Belt and Road Initiative and the China-Eu Tourism Year, outbound tourism presents the characteristics and trend of "consumption upgrading and quality tourism", making cross-border travel more and more convenient.
"WeChat Go", a new global travel experience
In this context, WeChat, together with many mainstream overseas operators, launched a series of products such as "WeChat Go", an overseas phone card, and "Leyou Europe Go", an outbound mini program, to provide high-quality communication services and more value-added services for Chinese outbound tourists.
Sunway Group, as the only authorized distributor of this product in China, brought "WeChat Go" and "Letyou Europe Go" mini programs to the Expo.
"WeChat Go" is an official overseas 4G phone card jointly created by wechat and top overseas operators. This phone card is plug and play and does not need to be activated. It can be used in real time through wechat mini program and recharge online, and provides 7*24 hours of Chinese customer service. In order to meet the sharing and entertainment needs of Chinese tourists during their overseas travel, we also provide the premium service of using wechat and watching Lingcod TV Chinese videos without traffic.
It has launched 4G phone cards in Europe, Singapore, Malaysia, Thailand, Indonesia and Hong Kong, covering more than 50 countries.
Go Europe, "One size in hand, tour Europe"
"Le Go Europe" mini app is a cross-border travel service platform established by KPN and Sunway Group. As an ecological cooperation project of WeChat Go in Europe, "Leyou Europe Go" connects the best scenic spots, food, shopping and other cooperation in Europe, providing Chinese tourists with shopping mall discounts, ticket purchase of popular scenic spots, map navigation, wechat online payment and other functions when visiting Europe.
In addition, wechat cross-border payment is utilized to realize closed-loop transaction, enabling users to "tour Europe with one size in hand", and providing the best in-line solution for Chinese tourists.
Sunway Group, founded in 2015, is an Internet technology company integrating innovation and facing the global market. Sunway Group has built a video cloud platform covering the world, its Lingcod TV copyright content and product experience are leading the world, has become the most popular overseas OTT paid Chinese video service platform.
Sunway Group is a deep partner of Tencent wechat. We have joined hands with many excellent operators around the world to jointly innovate the Internet cross-border "wechat Pleasure Card" series of products, providing better overseas communication and value-added services for Chinese users traveling around the world. Partners include global leaders KPN Group, True Group, CSL Group, Umobile, Starhub and others.
