In the past year, "Content marketing" has been mentioned by the marketing personnel has ranked the first, and Zhaomintong has become the designated press release agency of the 2018 China Content Marketing Ceremony. With the continuous iteration of the marketing environment, blockchain, short videos, small programs and other emerging marketing forms continue to emerge, the content marketing of C position has become increasingly fierce, how to win the content marketing of C position battle, everything in the "2018 China content marketing ceremony"!
"China Content Marketing Festival" is a marketing event launched by Success Marketing magazine every June, with a scale of about 1,000 people. The event is the industry's first major marketing event with the core theme of "content marketing", which is the first in the industry. The "2018 China Content Marketing Ceremony" will be held in Beijing on June 6. The 2018 Content Marketing Awards and "Jin Cheng Award" will also be presented at the conference.
Although China Content Marketing Ceremony has been held for many years, but in the guarantee of quality at the same time, China content Marketing Ceremony organizing committee in this ceremony for everyone to bring more new ideas!
First, the new category of short video follows the trend
"Jincheng Award" is a professional award set up by "Success Marketing" adhering to the idea of "Finding marketing value affects marketing decisions", in order to recognize the outstanding creative cases of content marketing in the industry, to deeply explore the value of content marketing, and to encourage more advertisers and marketing practitioners to innovate and develop. With the trend of short videos becoming more prominent in content marketing, in this year's awards under the "Jin Cheng Awards", "2018 Industry Best Content Marketing Case Award" has added a special category of "short video", which brings more opportunities for brands focusing on the field of short video.
Two, one hundred people judge shock hit
In line with the principles of fairness, openness and fairness, the awards of 2018 "Jincheng Awards" are selected by an expert jury composed of 100 industry insiders, including advertisers, marketing service company executives, experts, scholars and media executives. The jury includes executives from Uniqlo, China Auto, luckin coffee, Yili, Mengniu, Coca Cola, McDonald's, Gamlan, BMW, Yoshinoya, Procter & Gamble, Kingsoft Office, Audi, Amway China, Meitu, China Literature, United Family, Good Brand, Intel, Nestle, EF Education First, Citic Group, etc. There are also marketing leaders from leading agency companies and media platforms such as Douyin short video, Tencent, Weibo, 360, Baidu, NetEase, Meituan-Dianping, Sohu, A Little Information, Keluo China, Groupm Interactive, Weboyi, Interactive, Ampufei Story Lab, etc. These professionals rated the best content marketing cases of 2018 based on their hands-on experience.
Third, the guest lineup is unparalleled
The sharing guests at the annual Content Marketing festival are the topic of most concern. Looking back to previous years, 52% of the participants came from advertisers, 48% from marketing platforms and service agencies, of which more than 70% were vice president level and 85% were director level and above. This year, celebrities from Pepsi, TCL, Zibao Dance, Jiang Xiaobai, Mengniu, Baique Green, China Resources Sanjiu, Liangping Shop, Dadi Cinema, Hongxing Erke, Yoshino, Bilibili, Tencent Video, Weibo, Xiongchildren, Groupm China, New Fashion Media, Jingshuo Technology, Meituan Dianping, Zhihu, Can Video and other parties gathered here. Discuss the topic of content marketing together, share content marketing cases, put forward all the views of the parties will become the next year's hot marketing trend.
Four, the hot topics
2018 China Content Marketing Ceremony, adhering to the most famous advertisers multi-faceted, all-angle sharing of the latest marketing cases, to discuss the most popular marketing trends at the same time, will also be a special show on the scene, o2o, youth and other annual hot content.
V. Multi-party assembly of the propagation matrix
To advertisers, marketing service agencies concerned by the media as the award promotion platform, so that more winners of the results are understood by the outside world, 2018 China content marketing ceremony in addition to "successful marketing" will strive to promote, but also gathered portal, video and other well-known network media, as well as authoritative print media and marketing, advertising, management, finance and nearly 100 professional media.
Six, exclusive pet powder courtesy
The number of participants of the previous content marketing festival in China reached 1,000, and its popularity can be imagined.
