What kind of sparks will be generated when Dongcheng International, which advocates Oriental life and wonderful travel, and Jinyi Film and Television, a domestic film and television giant, jointly make crossover innovation?
On January 19th, the strategic cooperation signing ceremony of Dongcheng International × Jinyi Film and Television was held grandly at Jinyi Sky Film City on the 21st floor of Guangzhou Tower. In the past year, Dongcheng International and Jinyi Film and Television have been closely preparing for cooperation matters. This formal signing marks that both sides have entered the stage of all-round strategic cooperation.
(Scene of cooperation signing ceremony)
"Hotel + Film", a blockbuster launch of strategic cooperation among members
In the past year, Dongcheng International and Jinyi Film and Television continue to discuss and practice cooperation, especially to upgrade the strategic cooperation of members. At the beginning of 2018, the two sides unveiled the first major event -- the joint launch of "Dongcheng International × Jinyi Cinema Member Co-branded Card". Dongssen International is the first hotel group to release co-branded cards in the national chain cinema. The cross-border cooperation with Jinyi Film and Television is an innovation in the hotel industry, and will lead the new direction of cross-border cooperation in the hotel industry, while bringing more diversified services and exclusive rights and interests to both members.
It is understood that from January 22 this year, consumers can handle co-branded cards at the front desk of Jinyi national directly operated cinema. This co-branded card adopts the mascot of Dongcheng Member Club - "Pillow" as the image spokesperson of the card, showing its positive and lovely bright image. In terms of the rights and interests of members, in addition to the exclusive rights and interests of Jinyi Studio Diamond Card membership discount, sales and consumption discounts, you can also receive Dongcheng Gold Card experience card worth 198 yuan, enjoy the rights and interests of the hotel of Dongcheng as low as 20% discount, up to 3 times points, accommodation deposit free, free breakfast, and participate in all kinds of wonderful activities of Dongcheng member club.
(Dongcheng International × Jinyi Cinema member co-branded card style)
Surprises and perks that make members scream like crazy
2018 is going to be a year that will make movie fans scream, with Monster Hunt 2, Journey to the West, Avengers 3, Mission: Impossible 6, X-Men: Dark Phoenix, Pacific Rim 2, Star Wars: Solo, Detective Dee and The Four Heavenly Kings. Dongcheng will also deepen the cooperation with Jinyi in member rights, marketing, brand and other aspects in this year, in addition to the co-branded card, in such as blockbuster premiere invitation, popular stars meeting, member VIP room, value points, movie theme room and other aspects, committed to bring members more unexpected surprises and benefits.
In addition, the surrounding products of Dongcheng Member Club mascot "Pillow Jun" will be innovatively combined with Jinyi Film and television set products (popcorn, Coke, etc.) and popular IP derivative products, which will be shown to members in Jinyi National film and television.
(The long-awaited Pillowman popcorn combo is finally here)
The "East Chenghui +X" ecosystem has added impetus
In 2017, Dongssan released the membership strategy of "DongSSan Meeting +X" in Nanning, officially launched the member loyalty Program 2.0, shared the industry's first "Give Star experience" and other surprise user interaction, revealed the current situation and future of cross-border cooperation between DongSSan and giants in finance, entertainment, travel, Internet and other industries. The cooperation with the film and television giant Jin Yi is strengthened this time, which has injected richer connotation into the creation of "Dongchenghui +X" ecosystem.
Since its establishment 13 years ago, Jinyi Film and Television Media has developed into a national well-known cinema chain and film investment brand with considerable scale and influence. Jinyi direct studio throughout the country, the number of loyal members of 10 million. Dongcheng International Group is one of the top 23 hotel groups in the world and one of the top 5 hotel groups in China. Up to now, the group has more than 1,500 hotels distributed in more than 200 cities around the world, with more than 20 million loyal members, serving more than 100,000 guests every day and more than 40 million people every year. Strong two parties to achieve cooperation, will bring far-reaching and beneficial impact to each other, to themselves, to the industry.
The innovative cross-border cooperation between Dongcheng International and Jinyi Film and Television is based on the principle of adhering to the user-centered principle. Dongcheng is "staying" and Jinyi is "enjoying". The two sides will continue to jointly build a "hotel + film" cooperation ecosystem, constantly improve product quality, enhance member service experience, increase and enrich the rights and interests of members. Committed to the majority of member consumers to provide a more comfortable and wonderful travel lifestyle.
