Why the rapid rise of Yishang Hotel brand Index?

2017-08-23 11:41 0

Recently, Maidian.com released the July China accommodation industry limited service mid-end hotel brand development report, following the April 2017 mid-range hotel brand index increased by 22.64%, Yichang hotel increased by 52.77% again, became the TOP20 brand index in July ranking the highest, into the domestic mid-range hotel ranked 19th.

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The above data comes from Maidian.com

In less than half a year, Yishang Hotel, the mid-range hotel brand of Dongcheng International Group, has seen its brand index rise repeatedly to a new high, which indicates that in this era of brand consumption upgrading, it has been well recognized by consumers and gained a high reputation.

Yishang Hotel advocates "light culture", while maintaining the level of meticulous and thoughtful service of star-rated hotels, it actively captures market changes and consumer demands, and constantly upgrades service quality. By creating a new service system of "temperature" and "speed", Yishang Hotel conveys a free, relaxed and elegant attitude towards life to customers, and creates comfortable, fashionable and value experience for guests.

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Yishang Hotel: Door head

Natural pleasure relaxed, from the perspective of the customer to interpret its meaning

The so-called "temperature" is to create a comfortable, loving and warm home for passengers during the journey. Yishang Hotel lobby has a simple quiet beauty, cleverly integrated the front desk, restaurant, office area, leisure area, coffee bar and so on, gray blue sofa, mustard yellow seats, light gray walls, even the top of the unique geometric design of the roof lights are mostly black, all the colors do not make public do not jump some low-key. When you drag the tired pace into the hotel, a light soft atmosphere to precipitate emotions, the body relaxed. With "natural and friendly" as the service concept, Yishang Hotel continues to promote "smile service" throughout the hotel system, so that guests can feel the warm atmosphere like spring breeze when they step into the hotel.

The so-called "speed" is to continuously optimize the front office and related service scenarios, greatly improve the front office service efficiency through process integration, system construction and mobile phone booking functions, so as to effectively save the time of customer formalities and service acquisition, and improve the service quality with speed.

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Yishang Hotel: Lobby

Details of the heart of service, human care everywhere

In Yishang Hotel, every area is full of meticulous thoughts, murals in the guest rooms, vases at the end of the corridor, green plants in the corner of the hall... Seemingly casual, but in fact, the heart.

Stepping into the guest room of Yishang, you will also be surprised to find that the semi-walk-in closet separates the semi-open bathroom, extending the space of the guest room straight to the bathroom, and the visual effect is also amplified 1.5 times. Open and unconfined space makes the mood happy.

When your nerves are relaxed and your mind is empty, feel the warm care brought by Yizhan Mousse custom latex mattress, light and fluffy 95% duvet and top 32 long staple cotton bedding.

More worth mentioning Yishang hotel's breakfast production, 35 kinds of preferred ingredients plus a "local" secret special snacks delicious collocation, with local characteristics of the Ming file design, both fashion tone of the plate and shape, taste and visual dual stimulation, how a good word.

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Yishang Hotel: Guest room

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Yishang Hotel: Coffee shop

Now a bed can no longer become a standard hotel era, Yishang Hotel in the hotel operation through a series of visual design and services to highlight their intentions to serve the attitude...... For customers and the hotel service to produce emotional resonance, firmly lock the heart of the second consumption of guests.

Source: Corporate press release
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