China's middle class is rising rapidly, and consumers want to have a unique, high-quality living experience in business accommodation. In the face of this consumption pain point, the mid-range city business hotel "Yishang hotel" with "light culture" as the brand tonality and personality characteristics, and won the "most investment value brand" "China's most popular hotel brand" honor, just to join the investment personnel a persuasive answer, since the launch has been highly sought after, join a wave wave. In recent years, with the change of the market pattern, all kinds of mid-range hotels bloom all over the place, a variety of gimmicky concepts emerge in endlessly, so that investors can not help but be dazzled, what hotel brand is the best investment choice?
Precise positioning: turn the market into the home court
Yishang Hotel is positioned at the middle class and designed for business travelers. For hotels, business people are the main source of daily income, and Yishang's service design just "suits" the needs of business people. The "choice service" of style x efficiency advocated by Yishang Hotel is exactly in line with their consumption concept and demand of pursuing quality of life without advocating excessive luxury consumption, pursuing efficiency and freedom without quality "zero service", so as to accurately capture the core consumer groups.
On the other hand, in terms of market positioning, Yishang is more discernable. When the red Sea of first-tier cities is full of fire, Yishang takes the lead in putting forward the strategic development plan of "new first-tier cities", focusing on the "new first-tier cities" with stable consumer groups, lower competitive pressure and investment costs, and greater market potential, opening a new blue sea for mid-range hotel development. Turn the market into the absolute home of Yishang Hotel. In just one year, Yishang has successively opened in Nanning, Chengdu, Chongqing, Changsha... Such as the opening and preparation of more than 120, the occupancy rate remains above 90% for a long time, the hotel's return on investment is extremely high.
Public area of Yishang Hotel
Style features: firmly grasp the heart of consumers
Characteristic, is a hotel's attitude and differentiation advantage, Yishang hotel and those surprise bizarre sensationalized "characteristic hotel" difference lies in that it does not play fancy concepts, but really create high-quality products and service experience, and become the hearts of consumers a Yishang exclusive label.
Not only highlights the concise and efficient business style of the signature reception design, but also the integration of leisure, business, entertainment functions of the crossover lobby, creative design to create a sense of large space to the five-star standard smart rooms, as well as the intentional chic selection of breakfast, authentic snacks, natural pure light blue aroma...... These service features, which convey the "light culture" life style and just meet the needs of customers, have deeply captured the hearts of customers with the experience of exceeding expectations again and again, so that Yishang has numerous hardcore fans.
Room picture of Yishang Hotel
Strong resources: Win at the starting line
For the joining investors, how much resource support they have determines the success or failure of the project to a considerable extent. Yishang Hotel is advantageously endowed with its "owner", Dongcheng Group, which has strong resources to help the investors easily win at the starting line.
First of all, joining Yishang Hotel will share the tens of millions of Dongcheng International Group members and fans, 15 million + members will bring continuous orders for the franchise branches. The number of shareable members will grow by leaps and bounds both in quality and quantity.
Secondly, to join Yishang Hotels can get strong financial help from the group: Dongcheng Group launched a professional financial platform, Daiseng Finance, through the cooperation with domestic first-class banks, credit, funds, asset management companies and other financial institutions, to provide high-quality financial services for the hotels, investors, supply chain. This means that investors have a strong financial backing, greatly reducing the investment risk and threshold.
Photo of the restaurant in Yishang Hotel
To sum up, a brand like Yishang Hotel with precise strategic positioning, differentiated style features and powerful resources combined into one has broad development prospects, and full of momentum, "the most investment value" can be said to be worthy of the title.
